A를 이용한 최적여행경로제공 웹사이트 구현

서태양 ( Tai Yang Seo ),임재걸 ( Jae Geol Yim ) 순천향대학교 사회과학연구소 2001 사회과학연구 Vol.7 No.1

경부고속철도 경주역세권 형성이 포항관광에 미치는 영향

서태양(Seo Tai-Yang) 한국관광레저학회 1998 관광레저연구 Vol.10 No.1

변혁적 리더십과 상사에 대한 신뢰가 여행사 종사자의 서비스개선 행동과 이직의도에 미치는 영향

서태양 ( Tai Yang Seo ),지명원 ( Myong Won Chi ) 대한관광경영학회 2009 觀光硏究 Vol.24 No.5

내 , 외국인 관광객의 기념품 구매속성에 재 구매의사에 미치는 영향에 관한 연구 - 경주지역 방문객을 중심으로

서태양(Tai Yang Seo),주선희(Sun Hee Joo) 대한관광경영학회 2002 觀光硏究 Vol.17 No.1

The results of the study are as follows: First, visiting cultural and historical sites was found to be the most frequent activities by tourists. This reflects the characteristics of Gyeongju, the ancient capital of the Shilla dynasty with a thousand year history. Second, the interrelationship between tourist activities and repurchasing intention of souvenirs were analyzed. The results show that visitors to cultural and historical sites were positively related to repurchasing intention of tourism souvenirs. By nationality, shopping activities were negatively related to repurchasing intention of souvenirs in Japanese tourists. However, there was no interrelationship between tourist activities and repurchasing intention of souvenirs in Western tourists. Third, the relationship between purchasing attributes and repurchasing intention was also explored. The results indicate that purchasing attributes such as characteristic, art and utility was statistically significant for all tourists. This finding implies that major factors of purchasing attributes have a positive influence on repurchasing intention of souvenirs to tourists visiting Gyeongju. By nationality, purchasing attributes of characteristic and utility were found to be statistically significant to Korean and Japanese tourists. Purchasing attributes of characteristic, art, and utility were found to be statistically significant to Western tourists. Finally, there are some limitations in this study. Firstly, this study could not review many articles with regard to tourism souvenir (purchasing behavior) due to a lack of literature. Secondly, this study researched the behavior of purchasing tourism souvenirs in the specific area of Gyeonju. So, future research needs to be conducted in other regions for generalization.

醫療 觀光 活性化 方案에 관한 硏究

류선우(Ryu, Sun-Woo),서태양(Seo, Tai-Yang) 청운대학교 관광산업연구소 2011 관광산업연구 Vol.5 No.1

This study aims to understand the perception of the medical people working in gwangju and jeonnam areas on medical tours through an empirical analysis and to present a plan for its vitalization and expected effects. First, if the medical people working in Gwangju and Jeonnam areas are continuously interested in medical tours and carry out medical tour programs for inspiration, such will be able to bring other medical people ’s active participation and inspire them. Second, an interactive link system among the medical institutions in Gwangju and Jeonnam areas is required through making each hospital a brand based on its specialty. Such link will be able to form a medical tourism belt between medical institutions and tourism complexes. Specialization by medical department may result in small- and medium-sized hospitals ’ participation. Third, medical tours need to be comprehensively promoted at a local government level. Moreover, a specific program to train medical tour experts will be able to train the experts required in theses areas. And finally, the most important things are the local medical people ’s mind and their voluntary participation in medical tours. Beyond a simple interest in a medical tour, the medical people need to put it into action with a positive mind for their hospitals and local society.

중국인 관광객의 이(異)문화 인식, 진정성 및 관광체험의 구조적 관계- 한국 세계문화유산 관광지를 중심으로 -

장호 ( Hao Zhang ),서태양 ( Tai Yang Seo ) 대한관광경영학회 2014 觀光硏究 Vol.29 No.1

본 연구의 목적은 중국인 관광객의 이문화 인식, 진정성과 관광체험의 구조적 관계를 밝히는 데에 있다. 본 연구의 목적달성을 위해 설문조사는 중국인 관광객을 대상으로 선정하였다. 그 중 한국에서 세계문화유산 관광지를 선정하여 설문조사를 실시하였다. 조사기간은 2013년 9월 1일부터 2013년 10월 31일까지 총 400부의 설문지를 배포하였으며, 총 400부 중, 380부를 회수하였다. 이중 10부를 제외한 370부가 본 연구의 통계 분석에 활용되었다. 수집된 자료의 통계적 처리는 데이터 코딩(Data Coding)과정을 거쳐, SPSS 20.0 for Windows를 활용하여 빈도분석, 신뢰도분석, 요인분석, 상관분석을 실시하였고, AMOS 20.0을 이용하여 확인적 요인분석과 구조방정식 모형분석을 실시하였다. 연구결과 첫째, 중국인 관광객에 대한 요인분석 결과 운영 적합성, 이문화 인식, 객관적 진정성, 구성적 진정성, 실존적 진정성, 관광체험 등 5개의 요인이 도출되었다. 둘째, 연구모형의 적합성의 분석결과 χ2=353.005(p=.000), df=170, Q=2.077, GFI=.915, AGFI=.885, RMR=.031, NFI=.930, TLI=.953, CFI=.962, RMSEA=.054가 도출되어 일반적인 평가 기준으로 삼는 지표들과 비교해 볼 때, 타당성을 갖춘 모델이 도출되었다. 셋째, 이문화 인식은 진정성 요인인 객관적 진정성, 실존적 진정성, 구성적 진정성에 모두 긍정적인 영향을 미치는 것으로 나타났다. 넷째, 진정성 요인 중 객관적 진정성과 구성적 진정성은 관광체험에 긍정적인 영향을 미치는 것으로 나타났다. 하지만 실존적 진정성은 관광체험에 긍정적인 영향을 미치지 않는 것으로 나타났다. The purpose of this study was to understand the structural relationships between Cross-Cultural Awareness, Authenticity and tourist experience of Chinese tourists. For this purpose, this study used convenience sampling method to Chinese tourists those who visited Korean World Cultural Heritage Travel Destination .The questionnaire survey was from 1st September 2013 to 31th October 2013 and 400 copies was delivered .By the end 380 copies were returned. Except 10copies, 370copies was used in Statistical Analysis in this study. After date coding, these data were processed using SPSS 20.0 for frequency analysis, Reliability analysis, Cause and Effect Analysis and correlation analysis, using AMOS 20.0 for confirmatory factor analysis and Structural equation Model analysis. The results of this study are as follows1. The Cause and Effect Analysis about Chinese tourists, including Suitability, Cross-Cultural Awareness, objective authenticity, constructive authenticity, existential authenticity, tourist experience 5 factors and so on. 2. The results of Models Suitability Analysis ,including χ2=353.005(p=.000), DF=170, Q=2.077, GFI=.915, AGFI=.885, RMR=.031, NFI=.930, TLI=.953, CFI=.962, RMSEA=.054, and compared with general evaluation standard index comes to a conclusion of models with validity。 3. Cross-Cultural Awareness has positive effects on objective, constructive, and existential authenticity. 4. Except existential authenticity, Objective authenticity and constructive authenticity has positive effects on tourist experience, and existential authenticities.

안동 하회마을 문화관광체험이 관광만족과 행동의도에 미치는 영향

조태영(Tae-Young Cho),서태양(Tai-Yang Seo) 한국콘텐츠학회 2009 한국콘텐츠학회논문지 Vol.9 No.7

본 연구에서는 전래의 문화유산이 잘 보존된 문화관광지인 안동 하회마을을 방문하는 방문객을 대상으로 어떠한 문화관광체험요인이 관광만족에 영향을 주는지와 관광만족의 후속태도인 행동의도 즉, 재방문 의도와 추천의도와의 영향관계를 구조적으로 밝혀 안동하회마을을 운영하는 실무자에게 활용가능한 시사점을 제공하고자 하였다. 연구결과를 요약하면 첫째, 문화관광체험의 교육성과 일탈감 요인이 관광만족에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 문화관광체험의 4가지 요인은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. 셋째, 관광만족은 행동의도에 정(+)의 영향을 미치는 것으로 나타났다. This research, targeting the visitors to Hahoe Village at Andong, which is a cultural tourist attraction with its traditional cultural heritage well preserved, aimed at offering applicable implications to the staff in charge of management of Hahoe Village at Andong by clarifying which cultural tour experience factor has an effect on touring satisfaction and visitors' behavioral intention as a follow-up attitude from touring satisfaction, i.e. effect relationship between the intention of re-visit and intention of recommendation in a structural viewpoint. To sum up this research result, first, there are two factors of cultural tour experience: education and escape. These were found to have a positive effect on touring satisfaction. Second, four factors of cultural touring experience was found to have a positive effect on visitors' behavioral intention. Third, touring satisfaction was found to have a positive effect on visitors' behavioral intention

한국 전통주의 세계화요인이 국가브랜드이미지 및 전통주 구매의도에 미치는 영향: 일본인 외래방문객을 중심으로

민미순 ( Mi Soon Min ),서태양 ( Tai Yang Seo ),부숙진 ( Sug Jin Boo ) 국제지역학회 2011 국제지역연구 Vol.15 No.1

This study was proceeded with interest on the influence of globalization factors of Korean traditional liquor on Korea national brand image and purchasing intention toward traditional liquor. Results show that the globalization factors except the superiority and special knowledge of Korean traditional liquor, the quality and promotion factors directly related to Korea brand image and purchasing intention toward traditional liquor. This fact improves the quality of Korean traditional liquor is most important factor deciding national brand image and purchasing intention. Also, Korea national brand image had influence on purchasing intention toward traditional liquor. And the quality factors of Korean traditional liquor had moderating effect on brand image and purchasing intention, which implies to improve quality and functional properties of Korean traditional liquor using promotion with Korean food to Japanese.

이벤트의 지각된 환경단서가 방문객 만족과 충성도에 미치는 영향에 관한 연구 : 2007 경주세계문화엑스포를 중심으로

조태영 ( Tae Young Cho ),서태양 ( Tai Yang Seo ) 대한관광경영학회 2008 觀光硏究 Vol.23 No.2

韓國의 크루즈(CRUISE) 觀光에 관한 考察

徐台洋 동국대학교 지역개발대학원 1991 開發論叢 Vol.1 No.-

This paper aims to study on the prospect of the cruise tourism in Korea. Nowadays most tourists demand various kinds of tour facilities according to the improvement in their living conditions, their increased leisure hours, the transition of their consciousness about modern tourism and so on. Therefore it is very urgent problem to develop the new mode of tour policy. Our country is the peninsuala surrounded by sea on all sides but one. Unfortunately our government does not effectively utilige this kind of natural tour materials up to now. The development of the cruise tour in Korea should be considered as follows: First, we need to develop the attractive round voyage courses and the exclusive docks so that the foreign tourists may stay longer in Korea. In this case we must consider a joint prorect linked to the internal land tour. Second, this kind of the cruise tour project should be solved the heavy land traffic problem and simultaneously given the varieties of selection to each one of tourists. Third, the overseas trip, especially including that of the Southeast Asia areas, chiefly by airplane at present should be varied by using the overseas cruise tour. Fourth, various kinds of program, which every class of tourists would like to join in, should be prepared for because most of the tourists want to select their own favorite tour activities. If we achieve the above several suggestions, Korean tourism will be greatly developed.