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블록체인 기반 디지털 플랫폼상의 국내 조각투자에 관한 사례연구
서병완,김준홍 한국디지털콘텐츠학회 2023 한국디지털콘텐츠학회논문지 Vol.24 No.3
Many attempts are being made to use blockchain technology in various fields. Public and private interests in Bitcoin in Korea have been increasing since 2017. Several legislations have been enforced by the Korean government to preserve blockchain’s prominent position in the future of our nation. In this study, we examined the concept and applications of fractional investment in blockchain-based digital platforms and investigated in detail the status of five representative fractional investment platforms and their sales of real estate, artworks, watches, wine, automobiles, and right to copyrighted music, among others. Considering that the business of fractional investment in digital platforms is still in its infancy, we find it necessary to strengthen the relevant legislation to protect platform operators and investors, and for a stable platform operation, make product information more transparent, and improve technical acceptance for investors of different ages. In the future, this study is expected to serve as a base for the research on fractional investment in blockchain-based platforms.
Developing a Decision Making Model for Selecting an IT Post-Merger Integration Strategy
서병완,백승익 한국데이터전략학회 2012 Journal of information technology applications & m Vol.19 No.3
M&A (Merger and Acquisitions) is a standard corporate strategy frequently used by companies seeking to secure new growth engines and gain a solid foothold in their markets in order to become more globally competitive. To achieve the original goals of M&A, the two involved parties need to invest significant time and resources in integrating all aspects of the companies. A well-planned post-merger integration of information technology (IT PMI) by the two M&A parties is considered a crucial and difficult process because IT provides a fundamental infrastructure for integration. Considering various internal and external factors,the two parties normally formulate an IT PMI strategy. The many IT PMI strategies can be categorized into four major types: Renewal, Takeover, Standardization, and Synchronization. This study aims to develop a decision making model to help merger company and IT managers select the proper IT PMI strategy. More specifically, we identify key determinants that need to be considered when selecting a proper IT PMI strategy. The relative importance of each determinant is defined by analytic hierarchy process (AHP)analysis. Finally, this study evaluates each IT integration strategy under the identified determinants.
미래 기술을 접목한 신뢰성 있는 뉴스 서비스 플랫폼에 관한 연구: 블록체인 기술을 중심으로
서병완,양수오,김준홍 한국디지털콘텐츠학회 2024 한국디지털콘텐츠학회논문지 Vol.25 No.5
뉴스는 365일 24시간 동안 공간의 제약 없이 쏟아지고 있으며, 특정 매체에 국한되지 않고 다양한 도구를 이용한 플랫폼을 통해 실시간 뉴스 전달한다. 뉴스 플랫폼은 뉴스의 생산, 공급, 소비가 동시에 이루어지는 디지털 공간으로 정의될 수 있으며, 네이버 또는 다음 등의 포탈과 융합, SNS 플랫폼 기반의 서비스 등장, 나아가 개인이 원하는 뉴스를 카카오톡, 핸드폰 또는 이메일 등 다양한 매체로 제공받을 수 있다. 반면, 최근 뉴스 플랫폼 기반으로 가짜뉴스에 의한 개인적, 사회적 피해가 심각하게 늘어나는 문제점도 있다. 본 연구는 뉴스 플랫폼의 발전 과정과 세대별 특징을 뉴스 제공 체계 및 IT 플랫폼 측면에서 분석하고, 블록체인(Blockchain)등을 접목한 신뢰성 있는 미래의 뉴스 서비스 IT 플랫폼을 제시하고자 한다. News pours out 24 hours a day, 365 days a year without any space limitations, and it is not limited to a specific medium but is delivered in real time through platforms using various tools. News platforms can be defined as digital spaces where the production, supply, and consumption of news are simultaneously carried out, and with the convergence of portals such as Naver and Daum and the emergence of SNS platforms, individuals can receive the news they want in various media such as KakaoTalk, mobile phones, or email. However, there is also a problem that the personal and social damage caused by fake news on news platforms is rapidly increasing. This study analyzed the development process and generational characteristics of news platforms in terms of news delivery systems and IT platforms and proposes a reliable future news service IT platform that incorporates blockchain.
Doosan: Cross-Border M&A Strategy to Global Growth
서병완,고영희 한국경영학회 2017 Korea Business Review Vol.21 No.2
Doosan is the oldest company in Korea, and it now focuses on business in support infrastructure. Throughout its 120 years of history, Doosan had to make a number of strategic decisions to survive in an evolving economy. Traditionally, Doosan was a company that focused on domestic food manufacturing and retail in the Korean market. However, after the Asian economic crisis, the company decided to change its main business model and try its new global growth strategy. In order to achieve a rapid overseas expansion, Doosan expanded their business into heavy industry and construction with clear Mergers & Acquisitions (M&A) strategies. Now Doosan’s revenue grew from 3,400 billion Korean won (KRW) to 18,960 billion KRW. Furthermore, in 2015, 64% their revenue come from overseas, compared to 12% in 1998. In 2009, one of main Doosan company, Doosan Heavy Industries & Construction was ranked fourth among the BusinessWeek’s “World Best 40 Companies”. Doosan decided in a fast growing strategy with cross-border M&A and focused on building a new organizational culture as PMI (Post Merger Integration). This case examines how Doosan is successfully growing in the global market through cross-border M&A strategies and how it is preparing for its next hundred years.