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민혜성(Hye Sung Min),김윤태(Yoon Tai Kim),박면애(Myun Ae Park) 한국조리학회 2004 한국조리학회지 Vol.10 No.3
In the relationship between a strategy and an outcome of new product development. a sample that can most give priority to a cost-price and a consumer is reflected in the result of financial affairs and non-financial affairs the most. A sample that can more give priority to a cost-price more is reflected in the result of financial affairs more. And a sample that can more give priority to a consumer is reflected in the result of non-financial affairs more. In accordance with this consequence, there is a close correlation in the analytical type between a new product developmental strategy and a new product developmental outcome.
항공사 전략적 제휴가 항공사에 미치는 효과에 대한 연구
민혜성(Hye Sung Min),조인환(In Hwan Cho) 한국호텔관광학회 2000 호텔관광연구 Vol.2 No.1
The airline strategic alliances are formulated to enhance a firm`s image, to expand its market, to control the costs, to establish an advantageous edge in competition with other firms, and to overcome the barriers to the international markets. To obtain the fierce competitive global market, it is quint essential for the airline firm to establish the strategic alliances. Two current airline alliances are equity alliances and marketing alliances. The present study focuses on the latter, that is, the marketing alliances. The major goals of the marketing alliances are to enlarge the networks of a variety of destinations and to beef up an edge in the market by means of effective and efficient management. The study attempts to analyze the effective airline strategic alliances. The findings show that the airline alliances are and will be in the rages in the global market in the years to come. The study suggests that in order to survive in the competitive airline market, it is essential for an airline firm to make the most of the benefits of the strategic alliances.
민혜성(Hye Sung Min) 한국호텔외식관광경영학회 2011 호텔경영학연구 Vol.20 No.4
This study is for curriculum development of medical tourism. It was advanced in the fundamental research for the development of curriculum. The goal of research is as following. First, this research showed the medical tourism of educational institution and condition of curriculum. Second, educational motive of trainee which get a education about medical tourism Third, it was investigated that about the importance and satisfaction in educational of before and after. The descriptive statistics became accomplished about the general education as a empirical study. The importance and satisfaction of education was analyzed by IPA and t-test, Anova. The finding of demonstration analyze in this study are as following. The educational motive was highest about finding a job and self-development. Consequently, it is necessary to develop the curriculum. Importance of education is highly shown about lecturer, field trip, tuition fee but the satisfaction is lowly shown. Therefore, it is considered that additional and consistent study regarding improvement of curriculum based on field, lecturer and employment will need.
민혜성 ( Hye Sung Min ),김영수 ( Young Soo Kim ) 한국호텔리조트카지노산학학회 2003 호텔리조트연구 Vol.2 No.1
Faced with mounting competitive pressures, a growing number of Korean hotels have begun to realize that their future success rests on the ability to undertake a continuous improvement of hotel service. The continuous improvement of hotel service, however, cannot be made, unless hotel management develops reliable service quality standards. One of the best ways of developing service quality standards if to compare the hotel`s service performance with that of the service leader and to reassess its service performance continuously through competitive benchmarking. In as effort to establish a practical guidelines for competitive benchmarking, the study proposes the use of an analytic hierarchy process(AHP), a competitive gap analysis, and a sensitivity analysis. These methods can help the hotel manager to formulate viable service improvement strategies in the increasingly competitive hotel industry. The primary objectives of this study are to: (1) identify and prioritize hotel service attributes that significantly affect the hotel guest`s perception of overall service quality; (2) measure and compare the hotel`s service performance levels to identify areas of elative service strengths and weaknesses; (3) develop specific action plans and guidelines to help the hotel manager improve hotel service quality; (4) demonstrate the usefulness of the proposed methodology such as AHP, and competitive gap analysis by providing an example from the first class deluxe hotel in Seoul, Korea.
방한 일본인의 여행상품에 대한 서비스품질이 여행자만족 및 애호도에 미치는 영향
정삼권(Sam Kwon Jung),민혜성(Hye Sung Min),변정우(Jung Woo Byun) 한국호텔외식관광경영학회 2010 호텔경영학연구 Vol.19 No.1
This research is conducted to examine if the service quality of a tourism product has a direct influence on the role of tourist guides, tourist satisfaction and loyalty and if the role of a tourist guide has a catalystic effect on tourist satisfaction and loyalty. The research results are the following. First, the service quality of a tourism product has a considerable effect on the role of tourist guides, tourist satisfaction and loyalty. Second, the role of a tourist guide is shown to have a considerable effect on tourist satisfaction and loyalty. Third, the study shows that the role of tourist guides has partial catalytic effects on the service quality of tourism product, tourist satisfaction and loyalty. The implications of this research are the following: First, Japanese tourists visiting Korea mostly in package tours are mainly around 30~50. Therefore, we need to plan diverse products fitting the age group to promote Korean tourist products as a marketing strategy. Secondly, it was shown that their visit to Korea was mostly their first or second time visit. This result shows that there are still many tourists who have never visited Korea before. Thus there is a need for governmental interest and investment in order to notify and leave an impression about Korea to the visitors. Thirdly, there is a need for detailed market analyzation on the Japanese tourists(both individual and groups) who visit Korea. It is important to have them visit because we are attractive, not because of the fact that we are so near by. Finally, the tourist guides` role has direct influence and catalytic effects on Japanese tourist satisfaction other than the service quality of tourism product in Korea. Therefore the government and tourism organizations need sustaining support to promote good tour products and to educate tourist guides for their better service to the tourists.