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노영만 한국관광산업학회 2000 Tourism Research Vol.14 No.1
The purpose of this study is to identify how the environmental factors influencing casino industry directly or indirectly are operated in the strategy of casino industry, how its strategy implementation is related to its performance. To conducted a critical survey which is based on the theoretical study including a study model ad hypothesis, For this survey, sampled Seoul, Pusan, Cheju island-based Casino agencies. The conclusions are as follows; First, It is important to development unique product, specialized service that our casino industry's has through market segment and marketing strategy. system for domestic people and tourist who are enjoyed leisure with their family in casino. Third, Government give helps through institutional support such as reduction of taxes, irregulation of casino game, and permission of domestic people, and so on. This research has some limitations as follows. First, in a field survey I could not examine visitors' need. Second, in the analysis of business performance both financial and non-financial performance measurement are not simultaneously performed. But I just used non-financial performance measurement because couldn't determinate financial performance measurement. For the further studies on this research subject, the improved ways of determination of financial and non-financial performance measurement could be used.