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나광윤 한국정보전략학회 1999 한국정보전략학회지 Vol.2 No.1
Internet not only is findings of technological development but also gives boundless opportunities. The Electronic Commerce(EC) has the most significant potential in these opportunities. Up to the present, the EC has been studied on the technological side. But user's attitude to EC has to be studide. The aims of this study are to find out the factor of user satisfaction as the critical success factor of EC. The research model suggests two dimensions influencing user satisfaction - EC characteristics and user characteristics. The EC charactetistics dimension has five factors: perceived usefulness, perceived easy of use, perceived financial risk, perceived reliability, and perceived service quality. The user characteristics dimension has three factors: involvement, perception to reference group, and experience. The results of this research are summarized as follows: perceived service quality, involvement and perceived reliability have significant influence on user satisfaction and the others are not significant. This research findings suggest the clue about making EC successful.
나광윤(K Y Na),이정원(J W Lee),성일(I. Sung),이학수(H S Lee) 한국정보과학회 1992 한국정보과학회 학술발표논문집 Vol.19 No.2
본 논문에서는 전력 변환 장치에서 필수적으로 활용되고 있는 트랜스포머의 설계 방법을 정형화한 자동 설계 시스템에 관해 제안한다. 제안된 시스템은, 입력부, 선행 계산부, 코아데이타, 최적화 기능, 결과 검색 부분으로 구성 되며 이에 활용된 권선수와 공극 계산식과 선경 결정 및 손실 최소화에 관한 알고리즘을 알아본다. 현재 개발단계에 있는 트랜스포머의 측정 데이타와 비교 분석하여 이 시스템의 출력 결과를 분석하였으며 향후 활용에 대한 유용성을 제시 하였다.
나광윤(Na Kwang Yun) 한국해양관광학회 2016 해양관광학연구 Vol.9 No.1
This study seeks for success factors and strategies in market creation oriented tourism business through the case studies of individual companies and service providers. The purpose of this study is to find out success factors and strategies to use established tourism enterprises and tourism business evaluation. This study consists of three major parts. The first part reviews the concepts and theoretical background on creative tourism business, market creation oriented tourism business. The second part examines case study in the context of success factors and strategies on market creation oriented tourism business. The last part proposes measures and strategies for successful managing in market creation oriented tourism business.
유일,나광윤,최혁라 한국정보전략학회 1999 한국정보전략학회지 Vol.2 No.1
The Electronic Commerce(EC) is rapidly increasing with diffusion of Internet and is expected as one of the most prospecive industries in the next century. This study is based on the previous research of user resistance to Information Technology and the aims of this study are to find out the factor of user resistance to EC. The research model suggests five factors influencing user resistance - perceived risk, perceived usefulness, perceived service quality, attitude to change, and experience. The research model is empirically testde and the results are summarized as follows: perceived physical risk, perceived social risk and perceived reliability of service quality have significant influence on user resistance and the others are not significant. This research findings suggest the clue about making EC successful.
인터넷쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향
유일,나광윤,최혁라 한국정보전략학회 1999 추계공동학술대회 논문집 Vol.- No.01
The Electronic Commerce is expected as one of the most prospective industries in the 21th century. This research developed a survey and analysis is based on the results of the service quality model and previous research of the service quality in MIS. Service quality, one instrument developed by the marketing area, is provided as a possible measure of internet shopping mall. Service quality measure five service dimensions of tangible, reliability, responsiveness, assurance and empathy. The main purposes of this study are to develop an exploratory model based on service quality that can explain the factors of customer's perceived service quality and investigate how these factors are related to consumer satisfaction. This study also focus on relationships among service quality, consumer satisfaction, and purchase intentions. The results of this survey are summarized as follows: (1) Reliability and responsiveness of internet shopping mall are evaluated as very important factors, (2) Service quality is an antecedent of consumer satisfaction, (3) Consumer satisfaction has a significant effect on purchase intentions.