실내 골프연습장 이용자의 참여 동기가 이용만족도에 미치는 영향

김홍설 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.5

동계스포츠 웹사이트 방문지속행동의 구조방정식모형 분석

김홍설,김명준 한국스포츠사회학회 2005 한국스포츠사회학회지 Vol.18 No.3

This study was to analyze the determinative factor of the Adherence of revisit by sports web-site. Specifically, this study was to test relationship among involvement special quality, contents satisfaction, loyalty and adherence of revisit. To get the best result of this study assigned the registered members of those web sites as population, and linked a questionnaire hereof to bulletin board of each web site, so that members who use the bulletin board could answer to each question. The completed questionnaires were all connected into my home page(http://www.rsports.co.kr/poll.htm.) in real time. The subject who answered to given questionnaire was 319 persons. The material collection device was the brochure named <The survey on the determinative factors of the adherence of revisit by sports web-site>. The result of reliability check up was here below; Chronbach' α=.786~.944. To analyze materials, reliability analysis, SEM were used as statistic analysis techniques. On the basis of the results, the conclusions were as follows; Firstly, there was a significant influence between involvement special quality and contents satisfaction. Secondly, there was a significant influence between involvement special quality and loyalty. Thirdly, here was a significant influence between involvement special quality and adherence of revisit. Fourthly, here was a significant influence between contents satisfaction and loyalty. Fifthly, here was not a significant influence between contents satisfaction and adherence of revisit. Lastly, there was a significant influence between loyalty and adherence of revisit .

기혼 골프 참가여성의 사회인구학적 특성과 운동몰입경험 및 가정생활만족의 관계

김홍설,최웅재,김명준 배재대학교 인문과학연구소 2004 人文論叢 Vol.21 No.-

생활체육 프로그램 홍보 극대화 전략 방안에 관한 연구

김홍설 한국스포츠리서치 2005 한국 스포츠 리서치 Vol.16 No.5

골프용품 브랜드 이미지와 소비자 행동의 관계

김홍설,송강영,김명준 한국스포츠리서치 2003 한국 스포츠 리서치 Vol.14 No.6

The purpose of this study is to examine closely between brand image of golf-ware and consumers' behavior was mainly aimed to examine closely the brand image(the functional and symbolic image of certain brands) and the consumers' behavior(consumers' preference for brands and consumers' decision-making process upon choosing brands). In this study, customers who are holding a membership in golf ranges located in Seoul, Kyung-Gi and Dae-Jeon areas were being exclusively selected to collected the data that can support the goal of this study. Using SCRAM(Stratified Cluster Random Sampling Method) as a tool, 220 samples finally selected and uselize it in this analysis. Throughout this process, conclusions were made as below. First, there is a meaningful relationship between brand image and its preference. Second, there is a meaningful relationship between brand image and consumers' decision-making process for brands. Third, there is a meaningful relationship between values of different brand and consumers' behavior.

기혼여성의 스포츠센터 참가와 운동몰입경험 및 생활만족의 관계

김홍설 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

The purpose of this study is to examine closely between the sports center participation of married women and exercise flow experience, life satisfaction. To get the best result of this study, subjects of this study were sampled 300 married women by the random sampling method, The result analysis used in this study for the data analysis is through one-way ANOVA, correlation analysis and multiple regression analysis, Based upon the purpose of this study and research method, the final conclusion were warranted as below: Firstly, there is significant relationship between the sports center participation period married women and exercise flow experience, life satisfaction In other words, the period of participation has an influence on the variants such as the acknowledgement immersion, the doing immersion and life satisfaction. Secondly, there is significant relationship between the sports center participation frequency married women and exercise flow experience, life satisfaction. In other words, the period of participation has an influence on the variants such as the acknowledgement immersion, the doing immersion and life satisfaction. Thirdly, there is significant relationship between the sports center participation strength married women and exercise flow experience, Life satisfaction, In other words, the period of participation has an influence on the variants such as the acknowledgement immersion and doing immersion. Lastly, there is significant influence of exercise flow experience among life satisfaction.

스노스포츠 웹사이트 이용자의 컨텐츠 만족도와 충성도의 관계

김홍설,김명준 한국스포츠사회학회 2004 한국스포츠사회학회지 Vol.17 No.3

The purpose of this study is to examine closely between contents satisfaction and loyalty in snow sports web sites. To get the best result of this study assigned the registered members of those web sites as population, and linked a questionnaire hereof to bulletin board of each web site, so that members who use the bulletin board could answer to each question. Completed questionnaires were all accepted into my home page(http://www.rsports.co.kr/poll.htm.) in real time. The members who answered to given questionnaire amounted to total 336 persons, and total 319 completed questionnaires were finally selected for data analysis, except 17 blank questionnaires during real-time survey. t-test, one-way anova, and multiple regression analysis methods were used to solve problems of the study. On the basis of the results, the conclusions were drawn as follows; Firstly, There is a significant difference between socio-demographic characteristics and contents satisfaction. In other words, The socio-demographics characteristics variables (i.e. gender, job category, income level) has an influence on the contents satisfaction. Secondly, There is a significant difference between socio-demographic characteristics and loyalty. In other words, The socio-demographics characteristics variables (i.e. gender, age, job category, educational level, income level) has an influence on the loyalty. Lastly, There is a significant difference between contents satisfaction and loyalty(i.e. behavioral loyalty and attitudinal loyalty).

댄스스포츠 참가가 결혼만족 및 생활만족에 미치는 영향

김홍설,김명준 한국스포츠사회학회 2005 한국스포츠사회학회지 Vol.18 No.3

The purpose of this study was to examine closely the influence of satisfaction variables of participation in dance sports programs on life satisfaction. To achieve the purpose of this study, this was to select a population married man and women of the current 2004, who they held a dance sports located at Daejeon province. The subject who answered to given questionnaire was 272 person. The tool to collect material information was the brochure named <The survey on the influences of marital satisfaction variables of participation in dance sports programs on life satisfaction>. To analyze materials, reliability analysis, factor analysis, multiple regression, logistic regression were used as statistics analysis techniques. On the bases of the results, the conclusion were as follows; Firstly, there was a significant influence between marital satisfaction and degree of participation in dance sports. Secondly, there was a significant influence between life satisfaction and degree of participation in dance sports. Lastly, there was a significant influence between marital satisfaction of participation in dance sports programs and life satisfaction.

대학생의 스포츠 참여가 TV 스포츠 프로그램 시청에 미치는 영향

김홍설 한국스포츠리서치 2004 한국 스포츠 리서치 Vol.15 No.3

The purpose of this study is to examine closely between the sports participation of university student and watiching on tv sports program. To get the best result of this study, subjects of this study were sampled 400 a university men and women by the random sampling method, The result analysis used In this study for the data analysis is through one-way ANOVA. Based upon the purpose of this study and research method, the final conclusion were warranted as below: Firstly, there is significant relationship between the sports participation frequency and watching on TV sports program. In other words, the frequency of participation has an influence on the variants such as the immersion, the contact and satisfaction. Secondly, there is significant relationship between the sports participation strength and watching on TV sports program. In other words, the strength of participation has an influence on the variants such as the contact, and satisfaction. Lastly, there is significant relationship between the sports participation period and watching on TV sports program. In other words, the period of participation has an influence on the variants such as the contact and satisfaction.

진지한 여가 수준에 따른 진지한 여가 비용의 하위요인 차이 분석

김홍설,김태환,황선환 한국사회체육학회 2018 한국사회체육학회지 Vol.0 No.74

The purpose of this study is to investigate the differences inse rious leisure costs and it’s sub-factors based on the levels of serious leisure. A total of 370 participantsn iserious leisure activities were collected using th e purposive sampling method. In order to achieve the goals of the current study, various statistical analyses including frequency analysis, descriptive analysis, reliability & validity analyses, K-means cluster analysis, and Oneway ANOVA were conducted employing SPSS 25.0 Version. From ther esults of these analyses, we found a s follows. First, higher group of serious leisure levels perceived higher costs of serious leisure. Second, as the level of serious leisure increases, the sub-factors of perceived serious leisure costs (time, financial, physical, and psychological costs) increase except for the social cost of seiorus leisure. Therefore, in order to improve th e quality of leisure activity, we need to pay more attention to the negative effects of serious leisure named as ‘the serious leisure cost’as well as the positive effects of serious leisure named as ‘the benefits of serious leisure.’