우리나라 커피재배의 미래 지향성에 대한 탐색적 연구

김홍길 ( Hong Kil Kim ),윤병국 ( Byeong Kug Yoon ),박윤미 ( Yun Mi Park ) 한국사진지리학회 2011 한국사진지리학회지 Vol.21 No.3

This reserch is for food service and tourism industry that is how much important about Coffee industry for their symbol, origin, history. We think about ``How to develop a coffee industry in the future?`` and ``What is the best geographic condition in the region of production?`` because of we really want to change to indigenous cherry bean in korea instead of other countries. Also field survey in Vietnam coffee cultivate region. The result of research is develop of domestic brand coffee and also must be change specialist shop for coffee with space worth at the same time. We knew the high quality coffee of Kona it was a case that foreign plants in Hawaii. If we can overcome a frost and winter temperature then we can develop a new coffee Production region in JeJu island korea. There is the region for coffee cultivation because Jeju island already included enough soil, precipitation and geographical environment. It is possible to adapt about basalt, minerals, oceanic climate in Jeju island in addition, we already product of quality green bean through to develop coffee seedings that`s why we can say, Jeju island has new possibility.

여행사의 웹사이트 시스템 구축 선호 우선순위 차이에 관한 연구

김홍길(Hong Kil Kim),조효연(Hyo Yeon Cho) 한국관광연구학회 2010 관광연구저널 Vol.24 No.3

The purpose of the present study is to develop an evaluation model for constructing an efficient Web site system to travel agencies trying to develop a Web site system for strengthening of the company`s business competitiveness and satisfaction of customers` desire by introducing Web 2.0 that is being represented as the latest internet technology to satisfy expectation and desire about web technology of enhanced customers. For an experts survey for application of the AHP technique, the personnel having a position of more than a team leader class who has development experience over 5 years, technical implementation experience of Web 2.0 that is cutting-edge technology of the internet and budget operation experience with the target of travel agencies operating a website system among domestic travel agencies. The domains necessary for development of the Web site system`s evaluation model for constructing the efficient Web site system and the suitable items according to each domain based on the existing previous researches appeared as follows, namely, three domains of Core Process, IT Infrastructure and Based Environment, a total of 12 items from each domain such as 6 items of Community, Commerce, Communication, Customizing, Contents, Connection in Core Process, 3 items of hardware, Web 2.0 and network in IT Infrastructure, and 3 items of policy, organization and manpower in Based Environment.

다크투어리즘 유산의 현황과 활용에 관한 연구 -제주 4·3 유적지 구성요소를 중심으로-

김홍길 ( Kim Hong-kil ) 한국사진지리학회 2021 한국사진지리학회지 Vol.31 No.4

This paper is an on-site study of the Jeju area, which reflects the dark tour heritage and traces of Jeju history. The Jeju 4·3 incident marked the 73rd anniversary of the incident in which residents were sacrificed during armed clashes and suppression under the banner of resistance to police oppression, independent elections, and opposition to the dictatorship. Jeju Island, which is a symbol of peace with natural nature, is sure to be Korea’s representative tourist destination. There are many dark tour sites including the Jeju 4·3 site, but it is first necessary to illuminate the lives of individuals who have been distorted or alienated under the name of history, inform the true historical events of the past, and transfer memories. These dark tours have been steadily researching domestic and foreign historical tourism for the past two decades, but with a lack of systematic theoretical foundation, most of them are case-type-oriented studies. After defining the 4·3 case adopted by the Roh Moo-hyun administration in 2003 as ‘there was an armed uprising by the Jeju Do Party of the Namro Party in connection with opposition to the dictatorship, and innocent residents were sacrificed at the same time’, the amendment to the Jeju 4·3 Special Act was passed. The Jeju Dark Tour site, which looks back on the painful history o f Jeju, should be systematically p reserved and accurately guided. A s tudy t hat discusses that the dark tour of the Jeju 4·3 Incident can be a structure of repulsion to help the local tourism industry reviving after a disaster or catastrophe as a form of tragedy that accepts death in the time looking at it with historical events.

커피점포 선택속성이 고객만족 및 행동의도에 미치는 영향 연구

김홍길(Kim, Hong-Kil),이희천(Lee, Hee-Cheon) 한국관광레저학회 2015 관광레저연구 Vol.27 No.9

AHP를 활용한 국내 커피전문점 사업의 KPI 우선순위 및 가중치 개발

김홍길(Hong Kil Kim),김학준(Hak Jun Kim) 한국호텔외식관광경영학회 2012 호텔경영학연구 Vol.21 No.5

The objective of this research is to develop the priority and importance weight of each developed Key performance indicator (KPI), as a follow-up of Kim, Park, and Kim (2012) study on developing KPIs, both financial and non-financial, which allow for ``selection and concentration management`` with limited capital for the purpose of maintaining an advantageous position in the highly competitive coffee shop business. This research demonstrates that ``financial perspective`` got the highest weight (0.530) as a result of measuring the relative importance of each of the four perspectives, which is the second class, and that according to the measurement of the relative importance within each perspective, the third class, Gross Operating Profit from ``financial perspective`` got the highest weight (0.358), and then Customer Satisfaction from ``customer perspective``, CEO Leadership from ``internal processes perspective``, Employee Satisfaction from ``learning & growth perspective`` have got the 0.424, 0.450, and 0.353 as their weight respectively. Regarding results of the overall KPIs the weight of Gross Operation Profit is the highest (0.190), and then are Gross Revenue, Customer Satisfaction and Employee Satisfaction. The implications of this research are that ``learning & growth perspective`` is regarded more important than ``customer perspective`` in relation to the relative importance of each perspective, the second class, because even though coffee shop business is in the service industry, baristas`` technical skills are important. Since the coffee shop segment is relatively small-scaled within the service industry, furthermore, CEO Leadership from ``internal processes perspective`` is judged highly important with the weight of 45%. This study reflects that once the realistic profit is gained, Customer Satisfaction and Employee Satisfaction should be achieved for the sustainable coffee shop business. Key words : coffee shop business, KPI, Analytic Hierarchy Process.

특1급 호텔 레스토랑 외식사업부의 서비스품질 기대불일치를 통한 고객만족, 가치, 브랜드 충성도 관계 연구

김홍길(Hong Kil Kim),김정만(Jung Man Kim) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2

Studies related hotel F&B service quality followed by satisfaction and guest return have been conducted. As hotel-owned F&B outlets gradually expand its branches outside the hotel, customers obtain more options for their dine-out and expect same level of service that they are served at hotels. First, analysis on expectation & actual result of service quality shows that there is no huge difference in between. Measuring items such as `accuracy on menu orders & calculation` and `convenient reservations` are primary variables resulted from search factor analysis. Second, through search factor analysis and trust analysis, measuring items on expectation & result of service quality and primary variables such as guest satisfaction, customer value, brand loyalty and hotel corporate image are resulted that it is highly considered factors. Third, in order to develop a structure model for this study, we have conducted repeated factor analysis on results from search factor analysis. Results from identifying factor analysis and search factor analysis have showed very similar index. Fourth, suitability of structure model based on very first theory model resulted low suitability; however after amendment made based on modification indices, the result show high suitability. Fifth, total 10 theories have been selected out of 14 actual theories which include 11 theories from very first theory model and 3 theories from revised model. Lastly, expectation discord was resulted as the most influential variable both in direct/indirect ways through observation on revised model.

서비스기업 종사자의 심리적 임파워먼트와 조직유효성 이 직무성과에 미치는 구조 관계 연구

김홍길 ( Kim Hong-kil ) 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.2

The purpose of this study is to examine the influence of psychological empowerment (intention, competence, decision-making power, influence) factors and organizational effectiveness (job satisfaction, organizational commitment turnover intention) of outsourcing members of human service companies on jop performance based on the contents discussed in previous studies. The results of this analysis can be summarized as follows: First, psychological empowerment( intention, decision-making power, influence) factors have a positive effect(+) on job satisfaction. Second, psychological empowerment(intention, competence, decision-making power, influence) factors all had positive (+) effects on organizational commitment. Third, psychological empowerment(intention, decision-making power) factors had a negative (-) effect on turnover intention. Fourth, psychological empowerment(competence, influence) factors had a positive effect(+) on job performance. Fifth, the organizational commitment of outsourcing members had a statistically positive effect(+) on job performance. The implication of the study is that organizational commitment than job satisfaction of outsourcing members is more important causal factor in job performance. Therefore, managers can manage more efficiently by trying to improve their work so that members can be immersed in their jobs and thereby improve their job performance.

중국 일본인이 선호한 해외의료관광국가 선택 영향요인에 대한 비교 연구

김홍길(Kim, Hong-KIL),데이브리(David Lee) 한국관광레저학회 2015 관광레저연구 Vol.27 No.1

커피전문점 푸드메뉴 특화가 브랜드 스케이프와 재방문의도에 미치는 구조관계 연구

김홍길(Hong-Kil Kim) 한국관광연구학회 2021 관광연구저널 Vol.35 No.12

우리 나라 전시,컨벤션산업 활성화를 위한 네트워킹 조사 연구

김홍길 ( Hong Kil Kim ),김흥렬 ( Heung Ryul Kim ) 한국호텔리조트카지노산학학회 2004 호텔리조트연구 Vol.3 No.2

The Exhibition and convention industries, which are recognized as a futurity industry knowledge condensed, have begun to take center stage as a high value-added industry with extraordinary prior and posterior ripple effects. According to the study, it is expected that the Exhibition and Convention Industries, which are recognized as a futurity industry requiring the specialty with a possibility of good future prospects, achieve activation of themselves through networking, which of course, requires interaction and integration in the areas of specialized skills, objectivity, efficiency, and economic efficiency as the Exhibition and Convention Industries have recognized many of the problems, some of these being the small size of the business, the change of social consciousness and a more efficient use of manpower. So it can be seen that the related companies (or unions, organizations) need cooperation, with a legal and systemized base, plus specialized organizations being constructed.