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그린축제 속성이 축제 이미지 및 재방문 의도에 미치는 영향
김우혁 ( Kim Woo-hyuk ),김민주 ( Kim Min-ju ),이수연 ( Lee Soo-yeon ) (사)한국마이스관광학회(구 한국컨벤션학회) 2020 MICE관광연구 Vol.20 No.4
The purpose of this study is to analyze the effect of green festival attributes on the festival image and intention to revisit. In order to accomplish the research purpose, a questionnaire was distributed to 200 visitors of the Green Festival, and 180 were answered and used for the present study data analysis. Frequency analysis, confirmatory factor analysis, correlation analysis, and covariance structure analysis were conducted by using AMOS and SPSS 22.0 program. Results showed that, first, there is a positive relationship between Green Festival attributes and festival image. Second, there is a positive relationship between the festival image and revisit intention. These research results are expected to provide useful information for establishing marketing strategies for the Green Festival and improving the quality of festival services in the destination industry.
김우혁(Woo Hyuk Kim),박진수(Jinsoo Park) 한국가시화정보학회 2020 한국가시화정보학회지 Vol.18 No.2
On-demand droplet generation with tunable droplet volume is fundamental in many droplet microfluidic applications. In this work, we propose an acoustofluidic method to produce water-in-oil droplets with prescribed volume in an on-demand manner. Surface acoustic waves produced from a slanted interdigital transducer are coupled with parallel laminar streams of dispersed and continuous phase fluids. Acoustic radiation force acting on the fluid interface enable generation of droplets in a microfluidic chip. We expect that the proposed acoustofluidic droplet generation method will serve as a promising tool for on-demand droplet generation with on-chip droplet volume control.
김우혁(Kim Woo hyuk) 대한관광경영학회 2018 觀光硏究 Vol.33 No.6
본 연구의 목적은 미국호텔산업에서의 호텔객실 가격의 주요결정요인을 규명하였다. 본 연구의 분석을 위하여 데이터는 TripAdvisor의 뉴욕, 시카고, 및 시애틀의 호텔의 온라인 리뷰를 이용하였다. 이러한 연구목적을 달성하기 위하여 회귀분석한 결과, 호텔의 등급이 객실의 가격에 영향을 미칠 수 있지만, 객실의 품질과 위치가 호텔 객실에 가격결정에 미치는 중요한 요인으로 나타났다. 본 연구의 연구결과는 호텔산업의 마케팅활동에 활용할 수 있는 유용한 정보를 제공하는데 의의가 있다. The purpose of the study was to investigate the major determinants of hotel room price. All hotel attributes examined were derived from customer reviews TripAdvisor, a travel advice website, for hotels in New York City, Chicago, and Seattle. The results suggest that room quality and location are important determinants of the room price, although factors by hotel class can influence price. Such findings inform this paper’s discussion of implication for research on research as well as for the hotel industry, particularly that hotels can benefit from understanding the specific expectations of their market segments and provide amenities accordingly.
김우혁(Kim Woo Hyuk) 대한관광경영학회 2017 觀光硏究 Vol.32 No.5
최근 호텔산업에서 마케팅 방법의 일환으로 소셜미디어의 이용이 증가하고 있다. 또한 소셜미디어의 중요성이 높아지는데도 불구하고, 소셜미디어와 고객만족도에 관한 연구는 다소 부족하다. 본 연구의 목적은 미국 고객만족도 지수를 이용하여 온라인 리뷰가 고객만족도에 미치는 영향관계를 규명하였다. 본 연구의 데이터는 TripAdvisor의 온라인 리뷰 데이터 및 미국 고객만족도 지수를 이용하였다. 이러한 목적을 달성하기 위하여 STATA를 이용하여 회귀분석한 결과, 온라인 리뷰와 고객만족도는 유의한 영향관계가 있는 것으로 나타났다. 본 연구는 온라인 리뷰와 고객만족도의 실제 지수를 이용함으로써 호텔산업의 마케팅활동에 활용할 수 있는 유용한 정보를 제공하는데 의의가 있다. In recent years, the hotel industry has increasingly adopted social media in order to attract more potential customers. Although social media has become prevalent within the hotel industry, there has been little research regarding its relationship to customer satisfaction. The purpose of this study is to investigate the impact of online reviews on customer satisfaction via the American Customer Satisfaction Index(ACSI). The research data includes online reviews from TripAdvisor and the American Customer Satisfaction Index. The study was tested using the ordinary least squares (OLS) regression method using STATA. This study showed that there is a positive relationship between online reviews and customer satisfaction. More specifically, this research determined that there is a positive relationship between review valence and customer satisfaction. Moreover, this study showed that review variation has a positive impact on customer satisfaction. Lastly, it was determined that there is a positive relationship between the volume of reviews and customer satisfaction. Implications of these results and direction for future research are also discussed in great detail.