http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
김맹선,이동수,유광의,Kim, M.S.,Lee, D.S.,Yoo, K.E. 한국항공운항학회 2005 한국항공운항학회지 Vol.13 No.3
The objective of this study is to investigate freight forwarders' airline choice behaviors in the Korean air cargo transportation market. This study identifies the major factors affecting airline choice and their relative importance by analyzing the data gathered by the survey from freight forwarders in Seoul. The questionnaire of the survey is composed of two parts; the first part is to identify the significant variables of airline choice and the second part is to gather the data about airline choice using stated preference techniques. The relative importance of major variables considered in forwarders' airline choice is estimated by the logit models calibrated with stated preference data. To strength the reliability of the analysis, this study segments the market by three routes; Seoul-Los Angeles, Seoul-Amsterdam and Seoul-Hongkong. The five major variables that are considered seriously in airline choice are reliability, space availability, frequency, cost and flight schedule. The utility trade-offs between variables are estimated by the ratio analysis of coefficients of logit model of each route, and the results of ratio analysis is interpreted as reflecting the reality of market conditions.
고객의 눈높이 기준에 맞춤형 서비스를 제공하는 아시아나항공
김맹선(Kim Maeng Sun),김재욱(Kim Jae Wook),김영신(Kim Young Seen) 한국소비문화학회 2004 소비문화연구 Vol.7 No.2
본 연구는 아시아나항공의 소비자의 권익보호를 위해 보여준 서비스에 대한 구체적인 실천 사례를 조사하는데 그 목적이 있다 . 사례분석 결과 아시아나항공은 Flying Magic Service 등의 캐빈 서비스 분야에서 타 항공사들에 비해 강점을 가지고 있었으며 여성 고객과 어린이 고객을 위한 전용 홈페이지 운영, Top-down 방식의 고객 만족향상위원회조직, Bottom-up 방식의 Vision Plaza 운영을 통한 고객 서비스 지원 프로그램 등이 소비자권익 보호라는 측면에서 경쟁력이 있는 것으로 조사되었다. 이와 같은 고객 눈높이 기준의 맞춤형 서비스는 앞으로도 항공 산업 부문에서 지속적으로 도입되 나갈 것으로 전망된다. The purpose of the study is to investigate the practical case of Asiana Airlines' specific services to protect rights and interests of customers. As a result of the case analysis. Asiana Airlines has showed the strengths in the cabin service quality such as Flying Magic Services. In addition. Asiana Airlines has operated the Internet home-page for women and kids. Through Customers' Satisfaction Improvement Committee based on the top-down style, and Vision Plaza on the bottom-up. Asiana Airlines has tried to support customers' serves by improving the quality of services. Besides, Asiana Airlines has built the Customers' Information System to avoid customers' discontents recurring by taking advantage of the immediate Feedback System in dealing with the accepted discontents from the customers. Such tailer-made services of Asiana Airlines adjusted to the level of the customers' needs will be introduced into other industries as a good example for them.
김맹선 ( Maeng Sern Kim ) 한국항공우주정책·법학회 2008 한국항공우주정책·법학회지 Vol.23 No.2
The purpose of this study is to review the changes in the aviation safety management system, how that system has evolved and what forces caused these changes to take place. Also included is an examination of the development process of the aviation safety management system in view of the new institutionalism, identifying the patterns of change. Based on the results of this study, I propose policy methods to design a desirable civil aviation safety system with a view toward raising the safety standards in the Korean civil aviation community. The major analysis variables are as follows: first, aviation accidents caused by external factors and international standards as independent variables second, environmental changes and political processes affecting aviation safety management system as major mediating variables and third, the aviation safety management legal system, the aviation safety management organizations and an expert participation system as dependent variables. The institutional changes and continuance of the aviation safety management system show that when specific circumstances arise, the continuance lasts depending on the path dependency, and in a certain circumstance, when immanent changing factors reach a critical point, the system suddenly changes by a punctuated equilibrium, which are all included in this study.
남북간 민간항공협력과 직항로 개설 운영상의 법적 정책적 과제
김맹선 ( Kim Maeng Seon ),홍순길 ( Hong Sun Gil ) 한국항공우주정책·법학회 2003 한국항공우주정책·법학회지 Vol.17 No.-
The air transport industry is the most important as means of human exchange between the countries. Because the spread effect and the durability by aviation cooperation between the countries are much higher than any other industry, a research about air transport industry is very important to allied industry field as well an national policy about International cooperation and integration. Specially, according to the economic interchange with North Korea becomes active, the role of air transport as related traffic network with North Korea becomes more important. The number of flights is increasing sharply after South-North summit meeting, and two sides established and are using temporary direct route between South-North Korea. When we consider that the number of flights utilizing temporary direct route is increasing every year, It is not desirable to use temporary routes continuously because the current agreement between South and North cant be reliable far the case of unexpected circumstance. In addition, the current agreement is not based on the international standards. The paper is to study the condition to promote the coordination of civil aviation in the whole Korean peninsula. As known, the aviation system in North Korea is mainly operated by military unit. The study will review the current status of air transport system of South and North and the effective way of cooperation of civil aviation between both sides. The cooperation between governments as well as between airlines is studied. The establishment of Air Traffic Service Agreement is going to be handled heavily because the stable air traffic service is the most required base for the operation of air transport. The authors also try to find a way to support the development of infrastructure of aviation industry in North Korea.
IPA분석을 통한 국제회의 전시자의 참가선택속성에 관한 실증연구
김맹선(Maeng Sun Kim),김도영(Do Young Kim) 한국관광연구학회 2006 관광연구저널 Vol.20 No.2
Recently, A Convention Industry becomes a major trend in the regional innovation strategy. from this perspective, the primary purpose of this study was to investigate relationship between influencing factors of the Selection Attributes of Exhibitor at Trade Convention. The secondary purpose of this study was to examine differences between importance and performance of Trade Convention using an IPA(Importance-Performance Analysis). For those aims, the Selection Attributes of Exhibitor has carried out researches for the KINTEX Trade Convention Center. The factor analysis resulted in six underlying dimensions (effective of visiting, managing, facility, accessibility, information, ad value). The result of IPA show that two factors of managing and information were performed well with respect to high importance. However, effectiveness, facility, accessibility had high importance but low performance, indicating improvement for these factors. Furthermore, the factor of ad value appeared to have an importance but low performance, while the factor of facility had an importance and performance. In conclusion, the factor of the Selection Attributes of Exhibitor performed moderately with respect to moderate as the most important by the Exhibitor.