메종 404

구만재 현대건축사 2010 (월간)Maru Vol.- No.106

229 Bldg. & 김승주소아청소년과의원 - 르 씨지엠

구만재(Koo, Man-jae),김선국(Kim, Seon-guk) 현대건축사 2007 월간 CONCEPT Vol.- No.100

Maison 101

구만재(Koo, Man-jae),김선국(Kim, Seon-guk),르 씨지엠(Le Sixieme) 현대건축사 2007 월간 CONCEPT Vol.- No.104

현대 실내공간에서의 New Simplicity에 대한 연구

구만재(Koo, Man-Jae),이정욱(Lee, Jung-Wook) 한국실내디자인학회 2013 한국실내디자인학회논문집 Vol.22 No.1

The change in radically changing era requires various interpretation of interior space and application according to it Minimalism shows simple and pure geometric structure and has been influencing to every aspect encompassing space till present. The features of minimalism in space is geometric structure and composition of simple and repetitive line, restrained simple space, pure and structural simplicity. When minimalism construction is discussed, the vocabulary of simplicity has been followed incidentally and has been discussed as concept of simplicity in new viewpoint through historical flow. The purpose of this study is analyzing basic features of John Pawson’s ways of working and trying to define the semantics of the new simplicity concept in modern interior space. The new simplicity in John Pawson shows interactive relationship of eastern and western through basic consideration of fundamental elements such as space, light and materials. The relational simple in intermediation of the new simplicity expressed by amalgamation of eastern and western further from disparate interpretation for simplicity expressed in eastern and western is to review back the basic meaning of simplicity in minimalism. And I hope this study can offer various directions for new interior space accepting theory of the new simplicity and I think that new constructional alternative is required as physical space which can be matched with era of social, environmental chaos caused by this theory of the new simplicity.

장소성과 물성에 의한 공감각 연구

구만재(Koo, Man-Jae),이정욱(Lee, Jung-Wook) 한국실내디자인학회 2013 한국실내디자인학회논문집 Vol.22 No.5

The development of modern industry and the production of new materials of architecture have recognized as an important aspect. This study intended to discuss about the meaning of main elements of the architecture materials, its implications for properties, and, highlighted meaning of the properties of modern interior design. The purpose of this study is to analyze the case studies of Place and Physical materials of synaesthesia of modern architecture as well as modern architecture is not only concentrated in the visual aspect but also the larger ramifications of sensory. Synesthesia in architectural space can be called experiential existence that built in the space of human perception and based on the human emotion that targeted by physical architectural space. Accordingly, these case studies are to consider about how the materials being passed by any effect in a modern interior space presented, In order to find the essential meaning in modern interior space, this studies focused on Swiss architect Peter Zumthor’s cases. Following analyze of Peter Zumthor’s place of architectural space and materials, this study structured by the six kinds of synesthesia characters. First, time and remember to infer changes, Second, traditional and regional ingredients involve the substitution of one empirical space, Third, non-materiality through the neutralization, Fourth, auditory memory through the embodiment of everydayness, Fifth, trail through the sense of smell for the presence, Sixth, the relationship of natural and industrial products. Peter Zumthor’s characteristics of these works are result of factors on the synesthetic relationship with the human response to architecture, the five senses, memories, experiences, and temperature. Also it is a synesthetic result of all human emotion to clarify of the architecture materials and non-material mediums by which light by a compound.

죽 이야기 브랜드디자인 리뉴얼에 따른 소비자 구매의사 결정 분석

신재욱,구만재,송영은 한국일러스아트학회 2013 조형미디어학 Vol.16 No.1

산업화 사회와 정보화 사회 변화로 인한 개개인의 소득증가 및 핵가족화 개인주의의 성향으로 외식 빈도가 증가됨으로서 외식산업 시장은 급격히 발전하였으며, 앞으로도 발전이 무한한 산업으로 전망된다. 그러나 이러한 외식문화로 인하여 성인병 및 비만을 가진 현대인들이 증가함에 따라 세계 각국은 새로운 관심 및 트렌드로 '웰빙'에 대한 관심을 가지고 있다. 즉, '건강식'에 대한 소비자들의 관심 및 현대 소비트렌드가 건강외식메뉴의 발전을 이끌어 성장시키는 계기를 마련한 것으로 본다. 본 연구는 소상공인진흥원에서 선정한 우수프랜차이즈 브랜드인 (주)대호가의 '죽 이야기'브랜드를 바탕으로 브랜드 리뉴얼을 통해 강력한 브랜드 구축 및 건강식에 대한 새로운 트렌드가 되기 위한 브랜드 디자인 시스템에 관한 연구로 브랜드 리뉴얼 후 소비자들의 브랜드 구매의사 결정에 미치는 영향을 알아보고자 하였다. 선행연구 및 문헌연구, 웹진 및 기사 등의 자료를 분석하고 이론적 체계를 갖추어 경쟁사들과의 차별점을 분석하여 이를 컨셉으로 설정하고 디자인시스템 개발을 진행하였다. 본 조사를 통하여 리뉴얼 개발 후 소비자들의 브랜드 구매의사 결정에 대한 가설을 검증하였다. 분석 결과 첫째, 브랜드 리뉴얼 전에는 죽 전문점에 대한 이미지로는 전통적이며, 아플 때 먹는 음식의 이미지를 가지고 있었지만 리뉴얼 후 브랜드에 대한 이미지는 '깨끗함', ‘친근함'이라는 분석 결과를 가져왔다. 둘째, 죽 전문점의 이용 빈도가 높은 소비자 일수록 브랜드의 '깨끗함'이라는 이미지의 중요도가 높은 것으로 나타났다. 즉, 웰빙과 유기농에 대한 관심이 클수록 깨끗한 음식 및 깨끗한 이미지를 가진 브랜드 아이덴티티의 구성 및 관리, 컨셉의 확립이 웰빙 외식산업에 대한 시너지 효과를 창출 할 수 있을 것으로 본다. 본 연구를 위해 개발된 디자인 시스템으로 다양한 고객층 확보와 신뢰감 있는 브랜드를 구축하여 강력한 브랜드가 될 수 있기를 기대해 본다. The food service industry has been rapidly developed by the increased frequency of using food service through the increase of individual’s income and nuclear family due to the change into industrial society and information society. However, as the modern people suffering from adult disease and obesity due to such food service culture has been increased, many countries have been interested in ‘well-being’. In other words, it is considered that consumers’ interest in and modern consumption trend toward ‘healthy food’ that may have induced the development and growth of healthy food service menu. Based on the ‘Rice Porridge Story’ of Daehoga Co., Ltd awarded as an excellent franchise brand by the Small Enterprise Development Agency, this study conducted the research on brand design system for new trend toward construction of strong brands and healthy food through brand renewal as well as on consumers’ intent of purchasing a brand after brand renewal. This study conducted precedent research and literature research, analyzed materials, such as webzines and articles, set up the applicable concept through the establishment of theoretical system and the analysis on differential points from competitors, and developed the design system. Through this research, the study verified the hypothesis on a consumer’s intent of purchasing a brand through brand renewal based on probability. The results of the analysis are as follows: First, the ‘Rice Porridge Story’ had the image of traditional restaurant or porridge restaurant, but the brand image after renewal was ‘cleanness’ or ‘intimacy’. Second, consumers who have high level of frequency in using porridge specialty restaurant show higher level of importance of a brand image as ‘cleanness’. In other words, as the increase of interest in well-being and organic food, the construction and management of brand identity regarding clean foods and clean images as well as the establishment of concept may create synergic effect for the well-being food service industry. This study expects that the design system developed for the study will become a strong brand by constructing a reliable brand through the obtainment of various customers.

사용자 경험(UX)을 중심으로 한 디자인 프로세스 연구

이종선(Lee, Jong Sun),구만재(Koo, Man Jae) 한국디지털디자인협의회 2013 디지털디자인학연구 Vol.13 No.3

최근 스마트 기기와 디지털디자인의 급속한 발전으로 인하여 의료서비스의 패러다임 또한 공급자 중심에서 사용자 중심으로 전환되어 편하게 자기 건강을 관리하고 체크 하고 싶어 하는 사용자의 니즈를 충족시키기 위한 방법들이 모색되어 지고 있다. 이처럼 사용자는 제품이나 시스템의 형태가 아닌 상호관계를 통한 경험에서 가치와 만족도를 느끼고 있고 사용자 경험(UX)의 중요성은 더 높아가고 있다. 이러한 배경으로 본 논문의 목적은 체계적인 사용자 경험(UX)을 중심으로 사용자의 니즈가 무엇인지를 발견하고, 발견된 니즈를 표현하는 디자인방법을 제시하는 것이 목적이다. 실제 M병원에서 실행한 암 환자들을 대상으로 한 PHR(Personal Health Record) 스케줄러 서비스의 UX디자인 도출의 과정을 통해 체계적인 사용자 경험(UX) 디자인 프로세스를 제안하고자 한다. 사용자의 경험을 중심으로 한 PHR서비스의 스케줄러의 디자인 프로토타입의 개발은 의료분야에서 사용 가능한 사용자들의 니즈를 만족시킬 수 있는 디자인 방법론의 활용가치를 높이는데 기여할 것으로 기대한다. TDue to the rapid development of smart-phone devices and digital designs in recent times, the paradigm of medical services has been changed from the supplier’s orientation to the user’s orientation. Various methods have been considered to meet user’s needs to manage and check one’s health in a convenient way. As such, users obtain values and satisfaction based on their experience not in the form of a product or system but through mutual relations. As a result, the importance of user’s experience (UX) has gradually increased. With such a background, the objective of this paper is to suggest an effective design process for the systematic user’s experience (UX) and discover user’s needs, while providing the design method that can be used to express the discovered needs. In fact, this paper will suggest the design process based on the systematic user’s experience (UX) through the process of drawing the UX design of the PHR (Personal Health Record) scheduler service by targeting the cancer patients at ‘M’ hospital.