http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
중소기업의 역량이 자체 브랜드 구축에 영향을 미치는 영향에 관한 연구
김권호(Kim, Kwon Ho),강성호(Kang, Seongho) 조선대학교 지식경영연구원 2017 기업과 혁신연구 Vol.10 No.3
최근 브랜드 경영이 확산되고 있고 브랜드 효과에 대한 중요성이 부각되고 있지만 중소기업 입장에서 브랜드를 개발하고 사업화는 것이 녹록치 않은 현실이다. 본 연구는 중소기업이 브랜드 구축에 어려운 원인을 분석하고 브랜드 구축에 영향을 미치는 선행요인을 자원기반이론과 힘-의존이론을 토대로 제시하고자 하였다. 본 연구를 위해 광주광역시 소재 대기업 가전 1, 2차 협력 중소기업 81개를 대상으로 설문조사를 하였고 동 자료로 위계적 로지스틱 회귀분석((hierarchical logistic regression)을 통하여 검증하였다. 가설검증 결과, 중소기업의 브랜드 개발 및 사업화에 긍정적인 영향을 미치는 요인은 대표자의 브랜드 제품 개발의지, 중소기업의 판로확보 역량, 브랜드 구축을 위한 마케팅 전문 인력으로 나타났다. 브랜드 제품을 개발하는데 영향을 미칠 수 있는 대외적인 요인 중에 힘-의존 관점에서 대기업과의 거래 관계를 통해 발생할 수 있는 부정적인 요인을 도출하려고 하였다. 그러나 대기업과 거래 관계는 중소기업의 브랜드 제품 개발에 부정적인 영향을 미치지 않는 것으로 나타났다. 결국 브랜드 제품을 개발하고 사업화 하는데 중요한 요인은 거래관계에 있는 대기업의 영향보다는 기업 내부 자원의 역할이 크고 이를 효율적으로 활용하는 것이 중요한 요인으로 판단된다. 이러한 관점에서 중소기업의 브랜드 구축을 위해 기업 내부의 물리적, 인적, 조직 자원을 확보하고 역량이 강화될 수 있도록 정책적 지원이 필요하다고 할 수 있겠다. Developing and commercializing a brand is quite a challenge for small and medium-sized enterprises although brand management is increasingly expanding, and the importance of brand effect is being emphasized these days. Thus, the purpose of this study was to analyze the obstacles to brand building for small and medium-sized enterprises and to suggest the preceding factors influencing brand building based on resource-based theory and power-dependence theory. For this study, a survey was conducted with 81 small and medium-sized enterprises located in Gwangju metropolitan city that are primary or secondary electronics subcontractors of conglomerates. Data collected from the survey were used in a hierarchical logistic regression analysis to verify the hypothesis formed for this study. The hypotheses test results showed that factors that have positive effects on the brand development and commercialization of small and medium-sized enterprises are the willingness of the business representative to develop brand products, the competency of small and medium-sized enterprises to secure market, and the professional workforce for brand building. Among the external factors that may influence the development of brand products, this study attempted to deduce the negative factors that may occur in business relations with conglomerates based on the power-dependence perspective. However, it was found that business relations with conglomerates do not have any negative impact on the development of brand products for small and medium-sized enterprises. In conclusion, the factors important for small and medium-sized enterprises in developing and commercializing brands are not so much the influences from conglomerates in business relations with them, but rather the satisfactory role and effective use of their own internal resources. In this respect, various policy support is necessary to help small and medium-sized enterprises secure their internal physical, human and organizational resources and strengthen their competencies for brand building.
김권호 ( Kwon Ho Kim ) 한국사회사학회 2005 사회와 역사 Vol.0 No.68
Nowadays, war movies have taken the role of establishing the legitimacy of war. In modern nation-states, especially, war movies have became the major media conveying "being the sense of nation-state people" those who receive narratives from that kind of movies. Meanwhile, when another kind of view point about war and its history emerges, alternative attempts are tried instead of the established war memories. Thus, the characteristics of Korean War movies were typical and their major subject matters were the mingles of humanist and anti-communist ideologies. This was also true in war movies which represented situations of the "Jiri-mountains area"(지리산권) during the Korean War. Since the Korean Republic had established in 1948, the first war movies have been mostly about "Yosu-Sunchon Incident"(여순사건). From right after the Korean War, the censorship and control of expression levels from the state authorities became critical issues, which accompanied ideological debates. This influenced making conditions of war movies afterwards, and thus made war movies about the Jiri-mountains area much fewer during 1960~80s, although this period was the "early booming times" in Korean film industry. It was early 1990s when war movies began to represent this war in the Jiri-mountains area again. The drive forces of this change were derived from reflections of the Korean War. During this period, although the efforts to reduce the anti-communist ideology could be visible, it looks like that the main subject matters of humanism and anti-communism were still remain. Meanwhile, the memories of war and established images of the Jiri-mountains area have not been changed. It can be said that social aspects of the competition between established and alternative war memories could be found in Korean War movies.