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중소기업의 역량이 자체 브랜드 구축에 영향을 미치는 영향에 관한 연구
김권호(Kim, Kwon Ho),강성호(Kang, Seongho) 조선대학교 지식경영연구원 2017 기업과 혁신연구 Vol.10 No.3
최근 브랜드 경영이 확산되고 있고 브랜드 효과에 대한 중요성이 부각되고 있지만 중소기업 입장에서 브랜드를 개발하고 사업화는 것이 녹록치 않은 현실이다. 본 연구는 중소기업이 브랜드 구축에 어려운 원인을 분석하고 브랜드 구축에 영향을 미치는 선행요인을 자원기반이론과 힘-의존이론을 토대로 제시하고자 하였다. 본 연구를 위해 광주광역시 소재 대기업 가전 1, 2차 협력 중소기업 81개를 대상으로 설문조사를 하였고 동 자료로 위계적 로지스틱 회귀분석((hierarchical logistic regression)을 통하여 검증하였다. 가설검증 결과, 중소기업의 브랜드 개발 및 사업화에 긍정적인 영향을 미치는 요인은 대표자의 브랜드 제품 개발의지, 중소기업의 판로확보 역량, 브랜드 구축을 위한 마케팅 전문 인력으로 나타났다. 브랜드 제품을 개발하는데 영향을 미칠 수 있는 대외적인 요인 중에 힘-의존 관점에서 대기업과의 거래 관계를 통해 발생할 수 있는 부정적인 요인을 도출하려고 하였다. 그러나 대기업과 거래 관계는 중소기업의 브랜드 제품 개발에 부정적인 영향을 미치지 않는 것으로 나타났다. 결국 브랜드 제품을 개발하고 사업화 하는데 중요한 요인은 거래관계에 있는 대기업의 영향보다는 기업 내부 자원의 역할이 크고 이를 효율적으로 활용하는 것이 중요한 요인으로 판단된다. 이러한 관점에서 중소기업의 브랜드 구축을 위해 기업 내부의 물리적, 인적, 조직 자원을 확보하고 역량이 강화될 수 있도록 정책적 지원이 필요하다고 할 수 있겠다. Developing and commercializing a brand is quite a challenge for small and medium-sized enterprises although brand management is increasingly expanding, and the importance of brand effect is being emphasized these days. Thus, the purpose of this study was to analyze the obstacles to brand building for small and medium-sized enterprises and to suggest the preceding factors influencing brand building based on resource-based theory and power-dependence theory. For this study, a survey was conducted with 81 small and medium-sized enterprises located in Gwangju metropolitan city that are primary or secondary electronics subcontractors of conglomerates. Data collected from the survey were used in a hierarchical logistic regression analysis to verify the hypothesis formed for this study. The hypotheses test results showed that factors that have positive effects on the brand development and commercialization of small and medium-sized enterprises are the willingness of the business representative to develop brand products, the competency of small and medium-sized enterprises to secure market, and the professional workforce for brand building. Among the external factors that may influence the development of brand products, this study attempted to deduce the negative factors that may occur in business relations with conglomerates based on the power-dependence perspective. However, it was found that business relations with conglomerates do not have any negative impact on the development of brand products for small and medium-sized enterprises. In conclusion, the factors important for small and medium-sized enterprises in developing and commercializing brands are not so much the influences from conglomerates in business relations with them, but rather the satisfactory role and effective use of their own internal resources. In this respect, various policy support is necessary to help small and medium-sized enterprises secure their internal physical, human and organizational resources and strengthen their competencies for brand building.
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김권호(Kim Kwon-ho) 역사문화학회 2006 지방사와 지방문화 Vol.9 No.2
The experiences of Korean War and its engagement at Vietnamese War were totally political and social processes, and thus the representations of those wars. This study intended the pursuit of the political and social situations and its characteristics of the way of representations in Korean war films. For this purpose, this study categorizes their specific types and examines periods and conditions of the way those movies produced about 200 war movies dealt with Korean War and Vietnamese War. The films about the Korean War had importance on the "pride-and-triumph narratives" by defeating the "evil" enemies. There were humanism and nationalism in the surface, but, in fact behind those narratives, were the mingles of anti-communism and patriotism as ruling ideologies acquired from the shocking experiences, i.e. the Korean War experiences of the ruling parts. In addition to Korean war films about Vietnamese War, they have main narratives of confessions the guilty feelings. In the mean time, in the post cold war periods, the tendency of war films became much entertaining by making its narratives romantic and also adding more spectacle scenes.
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김권호 ( Kwon Ho Kim ) 한국사회사학회 2005 사회와 역사 Vol.0 No.68
Nowadays, war movies have taken the role of establishing the legitimacy of war. In modern nation-states, especially, war movies have became the major media conveying "being the sense of nation-state people" those who receive narratives from that kind of movies. Meanwhile, when another kind of view point about war and its history emerges, alternative attempts are tried instead of the established war memories. Thus, the characteristics of Korean War movies were typical and their major subject matters were the mingles of humanist and anti-communist ideologies. This was also true in war movies which represented situations of the "Jiri-mountains area"(지리산권) during the Korean War. Since the Korean Republic had established in 1948, the first war movies have been mostly about "Yosu-Sunchon Incident"(여순사건). From right after the Korean War, the censorship and control of expression levels from the state authorities became critical issues, which accompanied ideological debates. This influenced making conditions of war movies afterwards, and thus made war movies about the Jiri-mountains area much fewer during 1960~80s, although this period was the "early booming times" in Korean film industry. It was early 1990s when war movies began to represent this war in the Jiri-mountains area again. The drive forces of this change were derived from reflections of the Korean War. During this period, although the efforts to reduce the anti-communist ideology could be visible, it looks like that the main subject matters of humanism and anti-communism were still remain. Meanwhile, the memories of war and established images of the Jiri-mountains area have not been changed. It can be said that social aspects of the competition between established and alternative war memories could be found in Korean War movies.
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생성형 AI 도구와 디자이너의 협업 프로세스 개발 - 이미지를 통한 아이디어 확산에서 고해상도 렌더링까지
김권호(Kwon Ho Kim),김종하(Jong Ha Kim),최종우(Ryan Jongwoo Choi) 경희대학교 산학협력단 예술디자인연구원 2024 예술· 디자인학연구 Vol.27 No.2
본 연구는 생성형 인공지능(AI) 도구를 제품 디자인 프로세스에 통합하여 창의성과 작업 효율성을 증대시킬 가능성을 탐구하였다. 미드저니(Midjourney), 비즈컴(Vizcom), 매그니픽(Magnific), 포토샵 AI(Photoshop AI)와 같은 AI 도구들을 아이디어 생성, 스케치, 고해상도 렌더링, 최종 편집의 다양한 디자인 단계에 적용하여 각각의 역할을 분석하였다. 연구 결과, AI 도구들은 단순한 보조 역할을 넘어 디자인 과정에서 주요 협력자로 기능할 수 있는 가능성을 제시하며, 디자이너가 창의적이고 유연하게 작업할 수 있는 환경을 조성하는 데 기여할 수 있음을 나타냈다. 특히 아이디어 발산과 시각적 구체화 단계에서 다양한 대안을 신속하게 제시함으로써 디자인 프로세스의 효율성을 높이는 데 중요한 역할을 할 수 있었다. AI 도구가 디자인 프로세스에서 필수적 역할을 할 가능성은 있지만, 기능성 검증과 사용자 경험과 같은 세밀한 작업에는 인간 디자이너의 전문성이 필요하다. 향후 연구는 AI와 디자이너 간 협업 모델을 더욱 정교하게 구축하고, 텍스트 기반 AI 도구를 리서치 단계에 도입하여 데이터 기반 설계를 연구할 계획이다. This study explores the potential of integrating generative AI tools into the product design process to enhance creativity and efficiency. AI tools like Midjourney, Vizcom, Magnific, and Photoshop AI were applied across various design stages, including idea generation, sketching, high-resolution rendering, and final editing, to assess their roles. Findings suggest that these tools can go beyond simple assistance to serve as significant collaborators in the design process, providing an environment that enables designers to work more creatively and flexibly. Notably, they streamline the design process by rapidly generating diverse alternatives, especially during ideation and visualization stages. While AI tools show promise in becoming essential components of the design process, detailed tasks like functionality validation and user experience still require the expertise of human designers. Future research will focus on refining collaboration models between AI and designers and introducing text-based AI tools in the research phase to support data-driven design exploration.
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