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B2C 전자상거래 사이트의 구매의도 결정요인에 관한 실증적 연구 : 광산구 광산인터넷마트를 중심으로
전의천,김석민 조선대학교 지역사회발전연구원 2003 地域發展硏究 Vol.8 No.1
This study focused on the trust in the gwang-san district office's internet shopping mall(http://www.gwangsanmart.com). And so, this paper analyzed the relations between the influence factors and the buying behavior which influence on the trust. This study set up the casual model and hypothesis based on the preceding research and the research findings through a controlled simulation involving 128 college students. Collected materials were analyzed by SPSS Win program and the model were shown as correct and the following major results were revealed. 1) the factors which significant influenced on the trust was perceived scale. But perceived quality did not significance influence on the trust. 2) trust, consumer attitude and perceived risks all significant influenced the buying behavior. Findings of this study suggest a realistic as well as substantial approach to understanding the driving force behind trust in internet shopping mall by identifying the antecedents and consequences of trust. Also the study findings can provides the internet marketers with the theoretical as well as practitional foundation upon which to establish effective marketing strategy.
광주·전남 농산물 전자상거래 활용실태와 선호도 분석을 통한 표준모델 설정에 관한 연구
전의천,김석민,박진헌 대한경영학회 2004 大韓經營學會誌 Vol.17 No.3
An e-commerce of Agricultural Products in Gwangju-Jeonam Area and Establishment of Preferential Model In this article, Preferential Model for e-commerce of Agricultural Products in Gwangju-Jeonam Area is investigated. This article focused on the trust of the consumers in the internet shopping malls by each model of the agricultural products internet shopping malls in Gwangju-Jeonam Area. And so, this article analyzed the relations between the influence factors and the buying behavior which influence on the trust and further inspected the difference of the model. This article set up the casual model and hypothesis based on the preceding research and investigated the questionnaire of the internet shopping mall customers. Collected materials were analyzed by SPSS Win program and the model were shown as correct. In simple shopping mall, the factors which greatly influenced on the buying behavior were trust. But perceived risk did not significance influence on the buying behavior. In special shopping malls, trust, consumer attitude and perceived risks have significance influence on the buying behavior. With the results of this research, the active methods and strategies of the government concerned for the agricultural products internet shopping malls are presented.
전의천 한국항만경제학회 1996 韓國港灣經濟學會誌 Vol.12 No.-
The importance of physical distribution and harbor function, S.O.C, has been embossed recently, and so the price competition power of our country's ex-import goods has been weaken. Thus the need for the enlargement and modernization of physical distribution has been suggested, but a developing achievement not appeared until now.<br/> Harbor function has been changed into physical distribution position harbor system for providing most suitable physical distribution service wit comprehensive rationalization of international physical distribution over simple loading unloading, and change function by far.<br/> Thus, to change our country into advanced economy, the factor of growth obstacles was to be eliminated, or it is so important that the physical distribution base establishment enlarges to improve potential productivity.<br/> The best strategy to enforce the competition power is that we should be ready for some condition which can do cooperations and association very well. Also it is necessary for actors, government, firm and physical distribution company, to part their role. The national effort that firm supported by government and community participates in is reduced to achieve rational physical distribution system because physical distribution is complicate action flowing to final consumer.<br/> That is, self effort is needed for physical distribution competition system, adjustable arrangement of physical distribution area, the establishment of comprehensive informations system, physical distribution rationalization.<br/> Also, to enforce harbor productivity, harbor should be developed systemically to able to function of comprehensive harbor for enlargement of harbor establishment, the deive of advanced harbor function height, the linkage between and city program, harbor operation or investment system provement, harbor technique or international cooperation advancement.