골프장연습장 이용 고객의 전환장벽 요인에 따른 시장세분화

김애랑(Ae Rang Kim),전호문(Ho Moon Jun),조우정(Woo Jeong Cho) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53

The purpose of this study was to segment the customers of driving range by clustering them based on switching barriers. The second purpose was to identify the characteristics of each cluster. The third purpose was to examine the differences of satisfaction and switching intentions of each cluster. In order to measure the switching barriers, 13 items divided into 3 factors, which were 7 items for switching cost (Cronbach`s α = .875), 3 items for interpersonal relationship (Cronbach`s α = .686), and 3 items for attraction of alternatives (Cronbach`s α = .764) were used. A total of 431 responses were analyzed with the statistical methods such as frequency analysis, exploratory factor analysis, K-mean cluster analysis, Chi-square analysis, One-way ANOVA, and multiple regression analysis. The findings for this study were as follows. First, the three clusters were identified based on switching barriers. Second, each cluster was explained by the personal characteristics of the customers of driving range. Third, statistically significant differences in switching intentions and satisfactions were found among clusters.

한국의 노인인구구조와 노인의료복지정책에 관한 통계적 고찰

김동석 ; 송애랑 김천대학교 2004 김천대학교 논문집 Vol.25 No.-

Thanks to the rise of the level of living and the development in the technology of health and medical care, the average span of a man's life has been prolonged along with the increased population of the aged. According to statistics in 2002, the population rate of the aged was 7.9%. Now, our society is aging and expected to be an aged society. The aging socioty is causing many serious problems about the income and medical care of the aged. Thus, this study through the inquiries into statistical records shows the present state of policies regarding the health and medical care Also, this study shows welfare policies about the aged of England and USA. The various systems and policies of other developed countries that are different from ours but should be seriously accepted are points in dis- pute. It is asserted that we should adopt and specialize welfare policies regarding the aged of various classes. Furthermore, the policies should be focused on medical care.

Comparisons of Involvement Level ccording to Socio-Demographics of Sport Spectators at Professional Basketball Games

Kim Ae-Rang(김애랑) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.2

본 연구는 프로농구 관중의 인구통계학적 특성에 따른 관여도 차이를 분석하는데 그 목적이 있다. 602명의 프로농구 관중을 대상으로 설문조사를 실시하였으며, 이중 자료 분석에 적합한 511 (84.9%) 명의 응답만이 본 연구에 사용되었다. 조사를 위하여 사용된 설문지는 스포츠 관중의 관여도 측정을 위하여 개발되고 신뢰도와 타당도가 검증된 SSIS (Sport Spectator Involvement Scale)이다. SSIS는 사회ㆍ심리적 관여도 7문항 (Cronbach’s α = .91)과 행동적 관여도 12 문항 (Cronbach’s α = .94)으로 나누어 측정하도록 구성되었다. 자료 분석의 목적에 따라 사용된 통계 기법은 t-검증과 일원변량분석 (one-way ANOVA) 이였으며 자료 분석을 통하여 얻어진 결과는 다음과 같다. 첫째, 성별에 따라 프로농구 관중의 관여도는 통계적으로 유의한 차이가 있었다. 둘째, 직업에 따라 프로농구 관중의 관여도는 통계적으로 유의한 차이가 있었다. 셋째, 동반자 형태에 따라 프로농구 관중의 관여도는 통계적으로 유의한 차이가 있었다. 넷째, 경기관람 빈도에 따라 프로농구 관중의 관여도는 통계적으로 유의한 차이가 있었다. The purpose of this study was to compare the involvement level of Korean basketball spectators based on their socio- demographic characteristics. For this research, responses from 511 spectators at eight different games of the Korean Basketball League (KBL) and the Women's Korean Basketball League (WKBL) were used. In order to measure the level of sport spectator involvement the SSIS (Sport Spectator Involvement Scale) was used. The SSIS basically measures two different aspects of sport spectator involvement which are socio-psychological (Cronbach's α= .91) and behavioral (Cronbach's α = .94) involvement. The Statistical Package for Social Science (SPSS 11.0) was used to analyze the data. A one-way analysis of Variance (ANOVA) and a t-test were conducted to determine the differences of the involvement level with respect to the socio-demographics of the sport spectators. The findings of this study were as follows. First, female spectators of the WKBL and the KBL showed higher socio-psychological and behavioral involvement with their favorite team(s) than male spectators did. This finding contradicts the general perceptions of males being more involved in sporting events, Second, spectators who were corporate employees showed the lowest socio-psychological and behavioral involvement. Third, the spectators who came to the game alone showed higher socio-psychological and behavioral involvement, compared with the spectators who came to the game with family, friends, or co-workers. Lastly, the results showed that the spectators who attended more games during the previous season exhibited higher socio-psychological and behavioral involvement than those who attended fewer games.

비만아동의 비만정도에 따른 생화학적 상태와 식습관 및 식행동에 관한 연구

김은경,이애랑,김지주,김민회,김진숙,문현경 대한영양사협회 2000 대한영양사협회 학술지 Vol.6 No.2

This study was conducted to find biochemical satus, dietary habits and dietary behaviours according to the degree of obesity among obese children, and to provide baseline data for nutrition education. The number of subjects was 64 obese children(Mildly obesed: MI 19, Moderately obese: Mo 30, Severely obese: SI 15) participated in '98 Summer Nutrition Camp'. The results of this study were as follows. 1. Weight and body fat rate was increased according to obesity degree(p<0.05). Total olesterol and TG also was increased according to obesity degree but it was not statistically significant. 2. In dietary habits, it wasn't statistitically singnificant but MI tended to eat fast and to eat the snacks before sleeping. MO tended to skip the breakfast. SI tended to eat more snacks and dinner and they tended to overeat. 3. In cognition of self-weight, most obese children(93.7%) worried about their weight but 73.4% of obese children thought that it was possible for losing weight. There were no difference by the obesity degree. 4. In dietary behaviours, there were no statistically singnificant difference but MI and SI than MO tended to had worse dietary behaviours. 5. In life styles, SI than the others have tendency to have more regular exercise but they had more indoor activities than outdoor activities. 6. In foods intake frequency, SI than MI and MO ate instant foods more frequently and MI than the others ate hot and salty foods more frequently(p<0.05). With these result, MI and SI than MO tended to have undesirable dietary habits and behaviours. Many obese children worried about the weight but they had positive thought about losing weight. SI thended to do regularly exercise but they had more indoor activities than outdoor activities. Therefore, only with this study, it is difficult to say that there is the dear difference by the obesity degree. Because, in this study, we can have some difference among these groups, we should study more about these difference for effective, systemic and practical nutrition education in the future.

An Exploratory Study on the Development of Sport Spectator Involvement Scale

Kim Ae-Rang(김애랑) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.4

이제까지 선행되어온 모든 스포츠 소비자의 관여도에 대한 연구는 마케팅 분야에서 가장 널리 사용되고 있는 Consumer Involvement Profile (CIP)과 Personal Involvement Inventory (PII)를 측정도구로 사용하여 왔다. 스포츠 소비자 특히 프로스포츠 관중은 일반 소비자와 그 특성이 구별되어 한다. 그러므로 특정한 프로 스포츠 팀, 프로 스포츠 리그, 또는 경기에 대한 프로스포츠 관중의 관여도를 분석하는 측정도구는 일반소비자의 상품에 대한 관여도 또는 광고에 대한 관여도를 분석하는 측정도구와는 구별되어 사용되어야 한다. 본 연구는 프로스포츠 관중의 관여도 측정을 위한 측정도구 개발에 그 목적이 있다. 602명의 프로농구 관중 (KBL과 WKBL)을 대상으로 설문조사를 실시하였으며 이중 자료 분석에 적합한 511(84.9%)명의 응답만이 본 연구에 사용되었다. 문헌연구를 통한 요인항목 추출, 전문가 집단에의 한 내용 타당도 분석, 요인분석을 통한 구성타당도 분석, 신뢰도 분석을 통하여 얻어진 결과는 다음과 같다. 프로스포츠 관중의 관여도 수준을 측정하기 위하여 개발된 SSIS (Sport Spectator Involvement Scale)는 사회, 심리적 관여도 7문항 (Cronbach's α=.91)과 행동적 관여도 12문항 (Cronbach's α=.94)의 2개요인 총19 문항으로 구성되었다. Despite the fact that the concept of involvement has been frequently examined as an essential predictor of consumer behavior in marketing and leisure studies (e.g., Arora, 1993; Havitz & Dimanche, 1990), little research has focused on sport spectator involvement in the field of sport marketing. In addition, all the previous sport spectator involvement studies used instruments developed in marketing research for the main purpose of measuring consumer involvement with manufactured products. Since sport spectators are the unique group of individuals whose consumer behaviors are considered to be different from those of typical consumers, applying the same construct, which measures the consumer involvement with manufactured products, to sport spectators is not appropriate. Thus, the present study was designed to develop an instrument assessing sport spectator involvement. This study identified 19 items with two factors of sport spectator involvement, behavioral involvement (12 items) and socio-psychological involvement (7 items).

자폐 아동과 어머니의 사회적 상호작용에 관한 특성 연구

김시애(Kim, Si-Ae),김태련(Kim, Tae-Ryun),박랑규(Park, Rang-Gyu),남민(Nam, Min) 한국자폐학회 2002 자폐성 장애연구 Vol.3 No.1

노인 스포츠 소비자의 전환장벽 분석

김애랑(Ae Rang Kim) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

The purpose of this study was to examine the switching barriers of the aged sport consumers based on their individual characteristics such as residential district, gender, employment status, existence of spouse, perceived health condition, and repurchase intention. In order to measure the switching barriers, 16 items divided into 4 factors, which were 5 items for service satisfaction(Cronbach`s α=.807), 4 items for switching cost(Cronbach`s α=.730), 4 items for attraction of alternatives(Cronbach`s α=.702) and 3 items for interpersonal relationship (Cronbach`s α=.718), were used. A total of 549 responses from the people who are over 60 years and participate in sporting activities at least once a week were collected and analyzed. The statistical methods such as frequency analysis, exploratory factor analysis, independent samples t-test and one-way ANOVA were used for this research. The findings of this study were as follows. First, there was a statistically significant difference in switching barriers between the people living in Seoul and people living in other area(residential district). Second, a statistical difference was found in switching barriers between different gender. Third, there was a statistically significant difference in switching barriers between the people who are employed and who are unemployed(employment status). Fourth, the result showed that the statistical difference was found in the switching barriers between the people who perceive themselves as healthy and people who perceive themselves as unhealthy(perceived health condition). Lastly, a statistically significant difference was found in switching barriers among the people who have different level of repurchase intention.

인구통계학적 특성에 따른 프로농구 관중의 관여도 분석

김애랑 ( Ae Rang Kim ) 한국스포츠산업경영학회 2004 한국스포츠산업경영학회지 Vol.9 No.2

태권도장 경영환경, 시장지향성 및 운영성과간의 관계에 관한 연구

김애랑(Ae Rang Kim),조우정(Woo Jeong Cho) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42

The purposes of this study were to investigate the relationships among management environments, market orientation and operational performance in Taekwondo Academies and to provide fundamental information that is conducive to creating superior competitive advantages for the academies. In order to accomplish such purposes, this study conducted a survey with a total of 200 managers and instructors who participated in a training seminar provided by Jeonnam Taekwondo Association in 2009. The questionnaires were evaluated to be valid and reliable through content validity, factor analysis and internal consistency analysis. 184 valid questionnaires were analyzed using a series of multiple regression analyses. Accordingly, following findings were derived from current study. First, levels of management environment factors had significant influence on market orientation of Taekwondo academies and among 5 sub factors, managers` mind, managers` leadership, managers` learning orientation and market turbulence in order had significant influence on market orientation. Second, levels of management environment factors also had significant influence on operational performance of Taekwondo academies and only two sub factors including managers` learning orientation and market turbulence had significant influence on operational performance. Third, levels of market orientation had significant influence on operational performance and among 3 sub factors, customer orientation and inter functional coordination had significant influence on operational performance. In conclusion, most of the relationships among study variables were verified through current study and suggestions and recommendations for both managerial and future study were provided following the discussion.

이벤트태도, 브랜드태도, 스폰서십효과가 기업이미지에 미치는 영향 -마라톤대회 타이틀스폰서를 중심으로-

김애랑 ( Ae Rang Kim ),김종백 ( Jong Back Kim ) 한국스포츠산업경영학회 2010 한국스포츠산업경영학회지 Vol.15 No.3

본 연구는 소비자가 직접 참가하는 마라톤대회의 타이틀스폰서에 대한 이벤트태도, 브랜드태도, 스폰서십효과가 기업이미 지에 미치는 영향을 규명하는데 그 목적을 두었다. 연구대상은 성우하이텍배 제7회 KNN 환경마라톤대회 참가자를 모집단으 로 하여 편의표본추출법을 통해 500명을 선택한 다음 자기평가기입법으로 설문에 응답하게 하였다. 500부의 설문지 가운데 434부가 회수되었고 이 가운데 385부를 통계분석에 이용하였다. 수집된 자료는 SPSS Ver. 12.0 프로그램을 이용하여 빈도분석, 요인분석, 신뢰도분석을 실시하였으며, 연구가설의 검증을 위해 상관관계분석, 회귀분석을 실시하였다. 이상의 연구방법을 통 해 도출된 결과는 다음과 같다. 첫째, 마라톤대회에 대한 이벤트태도는 스폰서십효과에 긍정적 영향을 미치는 것으로 나타났 다. 둘째, 마라톤대회 타이틀스폰서에 대한 브랜드태도는 스폰서십효과에 긍정적 영향을 미치는 것으로 나타났다. 셋째, 마라 톤대회에 대한 이벤트태도는 기업이미지에 긍정적 영향을 미치는 것으로 나타났다. 넷째, 마라톤대회 타이틀스폰서에 대한 브 랜드태도는 기업이미지에 긍정적 영향을 미치는 것으로 나타났다. 마라톤대회 타이틀스폰서의 스폰서십효과 중 신뢰획득은 기 업이미지에 긍정적 영향을 미치는 것으로 나타났다. This research was conducted to examine the impact of the attitudes toward the event, brand, and sponsorship effects on the corporate image. For this research, survey was conducted by targeting the participants of Sungwoo HiTech’s 7th KNN Environment Marathon Competition. A total of 385 survey questionnaires were used for this research. The collected data were analyzed through the statistical methods such as frequency analysis, correlation analysis and regression analysis. The findings of this study were as follows. First, the attitude toward the event showed the significant influence on increasing image and securing trust. Second, the attitude toward the brand showed the significant influence on increasing image and securing trust. Third, the attitude toward the event showed the significant influence on the image of contributing to the society and the company’s image as an outstanding company. Fourth, the attitude toward the brand showed the significant influence on the factors such as the image of contributing to the society and the company’s image as an outstanding company. Lastly, only the variable of obtaining trust showed the significant influence on the image of contributing to the society and the company’s image as an outstanding company.