카지노 산업은 서비스 산업으로서 많은 인적자원을 필요로 하는 노동집약적 산업이며, 종사원들의 고객요구에 대응하는 태도나 행태가 해당 카지노기업에 대한 평가를 결정할 수 있고 이는...

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https://www.riss.kr/link?id=T12719751
수원 : 경기대학교, 2012
학위논문(박사) -- 경기대학교 관광전문대학원 , 호텔·카지노·컨벤션경영전공 , 2012
2012
한국어
326.39 판사항(5)
338.4791 판사항(21)
경기도
vii, 116 p. : 삽화 ; 26 cm
참고문헌: p. 92-107
0
상세조회0
다운로드카지노 산업은 서비스 산업으로서 많은 인적자원을 필요로 하는 노동집약적 산업이며, 종사원들의 고객요구에 대응하는 태도나 행태가 해당 카지노기업에 대한 평가를 결정할 수 있고 이는...
카지노 산업은 서비스 산업으로서 많은 인적자원을 필요로 하는 노동집약적 산업이며, 종사원들의 고객요구에 대응하는 태도나 행태가 해당 카지노기업에 대한 평가를 결정할 수 있고 이는 기업의 성과에 직접적으로 영향을 미칠 수 있다는 논리로 카지노 조직의 문화를 분석하고 이에 따른 조직몰입의 유형, 그리고 조직구성원의 직무성과와의 관계를 규명하기 위해 본 연구를 수행하였다.
문헌연구에서는 조직문화의 분류체계 및 측정, 조직몰입의 유형 및 선행변인․결과변인, 그리고 직무성과의 차원 및 측정방법을 알아보고 실증조사를 위한 분석의 틀을 명확히 하였다. 이러한 문헌연구를 바탕으로 연구모형과 가설이 설정되었으며, 표본으로 선정된 카지노 조직을 대상으로 실증조사를 실시하였다. 실증분석에서는 빈도분석, 신뢰도 검증, 요인분석, 경로분석 등의 방법을 사용하여 가설을 검증하였다.
카지노 조직의 문화에 따라 종사원의 직무성과에 미치는 영향은 다르게 나타났다. 위계적 조직문화와 관계 지향적 조직문화는 집단적 직무성과와 개인적 직무성과 향상에 긍정적인 영향을 미치는 것으로 나타났다. 과업 지향적 조직문화는 집단적 직무성과 향상에만 긍정적인 영향을 미치는 것으로 분석되었다. 반면 혁신 지향적 조직문화는 종사원의 직무성과에 유의미한 영향을 미치지 않는 것으로 나타났다.
카지노 조직의 문화에 따른 조직몰입의 유형을 분석한 결과, 혁신 지향적 문화는 종사원의 정서적 몰입․규범적 몰입에는 긍정적인 영향을, 계속적 몰입에는 부정적 영향을 미치는 것으로 나타났다. 위계적 문화와 관계 지향적 문화는 종사원의 정서적 몰입에만 유의미한 영향을 미쳤고, 과업 지향적 문화는 정서적 몰입과 계속적 몰입에 유의미한 영향을 미쳤다.
조직몰입의 유형이 직무성과에 영향을 미치는가를 분석한 결과, 조직의 성과에는 오직 정서적 몰입만이 긍정적인 영향을 미치는 것으로 나타났다.
카지노 조직 종사원의 조직몰입 유형이 조직문화 유형과 직무성과 사이에서 매개효과를 가지는가에 대한 가설을 분석한 결과, 과업 지향적 문화, 혁신 지향적 문화, 관계 지향적 문화, 위계적 문화 네 가지 유형의 조직문화 유형 모두가 오직 정서적 몰입을 통해서만 종사원의 집단적․개인적 직무성과를 향상시킬 수 있는 것으로 나타났다.
본 연구를 통해 조직의 문화유형이 종사원의 직무성과에 직접적인 영향을 미칠 수 있으며, 또한 조직문화 유형과 관계없이 조직에 대한 정서적 몰입을 통해서만 종사원의 직무성과를 더욱 향상시킬 수 있음이 증명되었다. 직무성과를 향상시키기 위해 조직 내부 문화 유형보다는 정서적 몰입을 향상시키기 위한 방안을 모색하는 것이 중요하다는 것은 본 연구 결과를 통해서 얻은 매우 중요한 시사점이다.
이러한 시사점들을 토대로 카지노 조직의 관리자들은 조직의 성과를 향상시키기 위한 중요한 방안으로써, 종사원의 조직에 대한 애착과 자부심을 고취시키고 조직의 목표와 가치를 공유할 수 있도록 하는 내부마케팅에 더욱 힘써야 할 것이다. 그러나 표본의 선정에 있어서 외국인 전용카지노와 내국인 출입 가능 카지노의 방문객 특성을 고려한 통일된 자료수집이 아쉬웠으며 또한 인지된 조직문화 유형이 직무성과에 미치는 영향에 있어서 종사원의 특성을 이용하면 보다 다양한 정보를 획득할 수 있을 것으로 사료된다.
향후에는 카지노 특성에 따라 종사원의 조직몰입의 매개역할을 조사함으로서 보다 전문화되고 특화된 연구결과를 도출할 수 있을 것으로 판단된다.
다국어 초록 (Multilingual Abstract)
This study was conducted to examine relationship among organizational culture, organizational commitment, and job performance, based on the theory that, in order to determine employees' attitude and behavior that meet the needs of their customers, ca...
This study was conducted to examine relationship among organizational culture, organizational commitment, and job performance, based on the theory that, in order to determine employees' attitude and behavior that meet the needs of their customers, can have direct impact on company's performance.
In the reference study, the categorization of organization culture and measuring methods, the constituents of organization commitment and its categorization was examined, clarifying the framework of analysis for empirical study. Based on these theoretical studies, study model and hypothesis were configured, and implemented in empirical study on selected casino companies. The empirical study was conducted from September 2011. By distributing a total of 450 survey sheets to Seven Luck Hilton & Gangnam, Walker Hill Paradise Hotel Casino, and Gangwon Land, 412 sheets (91.5%) were retrieved.
In this study, frequency analysis, reliability, validation, and factor analysis were used, and to examine hypothesis used path analysis.
The results shows that the impact of casino organization culture types on job performance is diverse. Hierarchical and relationship-oriented organizational culture can improve collective and individual job performance. Task-oriented organizational culture only improve the collective job performance. Innovation- oriented corporate culture does not have a significant impact on job performance.
The results of an analysis of organizational commitment based on casino organizational culture are as follows.
Innovation-oriented culture has positive impacts on employees' emotional commitment and normative commitment, but negative affect on continued commitment. Hierarchical culture and relationship-oriented culture have only a significant impact on employees' emotional commitment. Task-oriented culture and the emotional commitment had a significant impact on the continued commitment. Analyzing the impact of organizational commitment on job performance shows that emotional commitment has positive impact on job performance.
The following is the results of hierarchial regression analysis to examine the hierarchial effect of organizational commitment between organizational culture and job performance. The four types of organizational culture; relationship- oriented, task-oriented, hierarchical, and innovation-oriented culture; can enhance job performance only through employees' emotional commitment.
Based on these implications, it is recommended to improve organizational performance that organization's managers should make more effort in internal marketing against employees so that they can share company's organizational goals and values with passion and pride.
목차 (Table of Contents)
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