경험 디자인 요소를 이용한 아동용 벽지 디자인 개발에 대한 연구 = A Study on the Development of Wallpaper Design for Children Using the Factors of Experience Design

다국어 초록 (Multilingual Abstract)

As contraction of wallpaper market due to the recent national economic depression and excessive competition between wallpaper manufacturers, domestic wallpaper design field has faced a variety of problems. Compounding the problem, consumer`s living standard has been improved and also their pursuing value has been changed at the same time. Therefore, it has been demanding that former conception of the product design and their purpose should be changed in a more appropriate way.
In the wide range of design fields, many companies have been researching and developing products using brand new design methods to keep pace whit those consumer`s transvaluation and experience design is the one of those approaches. Designs and products using factors of experience design have already been proved its usefulness not only in domestic design field but also around the world. However, it is the fact that the utilization and study are insufficient in the internal textile design area.
In this study which started with those timely problems, the elements of experience design method are used to develop textile pattern design, particularly in wallpaper pattern design sector. Especially it was based on Kids marketing because it was considered suitable as the way to revive a stagnant market and increase sales efficiently. Thus, the provisional target consumer of this study was limited for children. In addition to this, the study developed and suggested designs referring to classification of experience design for young children to be more methodical and concrete.
As a result of the research and design experiments, four wallpaper designs was created and each design was planned to satisfy the aforementioned classification such as sense-cognitive learning type, action-cognitive learning type, sense-emotion evoking type, and action-emotion evoking type respectively. While conducting this study, it was revealed that the existing process of wallpaper manufacturing possesses a limit in generating various experiences, but it was also clear that it can be solved by using diverse functional inks and different ways of print. However it is not simple and easy to assess whether a product can stimulate participation or not, so that it is required to establish firm criteria for experience design and necessary to bring out the conception and categorization of it distinctly in continuous research.

참고문헌 (Reference)

1 안보섭, "키즈마켓에서 아동의 구매유형에 따른 Marketing PR(MPR)의 효과연구" 한국광고홍보학회 12 (12): 143-181, 2010

2 Bernd H. Schmitt, "체험 마케팅" 세종서적 2002

3 朴貞善, "유아용 벽지 Design에 대한 연구" 숙명여자대학교 대학원 1984

4 Karl Buehler, "아동 심리 개요" 을유문화사 1995

5 조유석, "사용자 경험중심의 제품특성변화에 따른 제품디자인 접근 방안 연구" 홍익대학교 산업미술대학원 2010

6 김민경, "사용자 경험 중심 인터페이스 디자인이 브랜드자산과 구매의도에 미치는 영향에 관한 연구 : 디지털 제품을 중심으로" 홍익대학교 영상대학원 2008

7 수밍, "사용자 경험 디자인이 고객만족에 미치는 영향" 호남대학교 대학원 2010

8 Amy Wagenfeld, "보조 작업치료사를 위한 임상 소아 치료의 기초" 영문출판사 2011

9 민경우, "미래 디자인 가치 예측 및 활용기 술 개발" 한국디자인진흥원 1998

10 손우진, "놀이와 학습의 측면에서 유아 그림책에 나타나는 경험디자인 유형 분석 및 특성에 관한 연구" 인제대학교 대학원 2006

11 윤세균, "경험디자인의 개념과 적용에 관한 연구: 오프라인 환경에서의 활용을 중심으로" 한국기술교육대학교 대학원 2003

12 최미경, "21C 소비패러다임에서 서비스기업의 체험 디자인마케팅에 관한 사례 연구" 연세대학교 생활환경대학원 2007

13 이향은, "'디자인트렌드예측'을 위한 경험중심의 프로세스 모델 연구 : 직관적 통찰력으로 환원되는 디자이너의 경험을 중심으로" 서울대학교 대학원 2012