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      • KCI등재

        원주의료기기산업과 관광상품개발방향

        김월호(Weol Ho Kim) 한국관광연구학회 2012 관광연구저널 Vol.26 No.2

        This research focuses on the analysis of the current status of tourism products and strategic industries in Wonju and seeks the way of trying them with regional tourism. Also, I tried to explore the possibility of medical device industry in wonju as a industrial tourism and to seek a way of developing tourism product utilizing regional resources. Especially, medical device industry has a very close relationship with the expansion of health tourism and "new seniors" who are the newly emerging main consumers of tourism products. I did both empirical and literature study for this research. I suggested to develop a tourism product which combines existing regional, natural, and cultural tourism resources with medical tourism, utilizing the medical device industry as a tourism resources. As a way of empirical study, survey analysis was done on the members of medical device company and regional strategic industry department of municipality, to examine the feasibility of industrial tourism and to search the new direction of tourism product development. The biggest finding that I made in the empirical analysis was showing the possibility of developing integrative way of promoting both the tourism which was underdeveloped in Wonju and regional industry. In conclusion, I suggested a "multi purpose industrial tourism product" which suits the brand image of Wonju,- hightech medical and healthy city.

      • KCI등재후보

        여행 의사결정과정에 따른 관광정보 선택과 관광활동만족에 관한 연구

        김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.2

        The purpose of this study is to analyze the impacts of selection of tourism information in tourism decision making process on the satisfaction of tourism activity and to provide tourism information provider with effective tourism information in each travel steps, and practical implication in management. I made the theoretical background through research on literatures and decided 3 steps of tourist information search in the tourism decision making process. The 3 steps are “before travel”, “during travel”, “after travel”. I made questionnaire based on the previous research. The questionnaire consists of selection of tourism information, information search, degree of satisfaction, and demographic characterization parts. As the results, the most frequently used information resources were internet portal, professional travel web sites, and social networks. The tourism informations which tourists access most and consider important vary according to the travel processing steps( before, during, after). The informations searched most by tourists before travel were those about the travel default configuration informations, traffic informations, informations about the travel spots. The informations searched most by tourists during travel were informations about the travel spots, traffic informations, tourism resources and products. So it is highly recommended that the manager of tourism informations should classify the tourism in-formation and provide them according to the travel processing steps and make the tourism information be searched in that order. The degree of satisfactions with the searched information in each travel processing steps have meaningful impacts on the satisfaction of the travel activity, intention of revisiting, and intention of recommending the travel spots. This study which focused only on 3 steps of tourist information search has limitation in explaining the overall behavior of information search and decision making process.

      • KCI등재후보

        스마트폰을 활용한 지역관광정보 이용자의 만족도와 재방문의도에 관한 연구 -강릉지역 관광지를 중심으로-

        김월호 ( Weol Ho Kim ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2014 호텔리조트연구 Vol.13 No.3

        The purpose of this research is to analyse the patterns of using tourism information through smartphone and to estimate the satisfaction degree with each pattern of using tourism information and to suggest the improvements for the tourism information service. By analysing the influences of the characteristics of tourism informations on the tourist satisfaction and revisiting, the suggestions for increasing the satisfaction and revisiting will be provided for the local government to build new strategy for providing the tourism information. Based on the documentary research and pre-research, questionnaires were made and used for the practical research on tourism information search users. Frequency analysis was used for analysing demographic traits and patterns of smartphone using. Cross tabulation analysis was used for analysing relations between variables. Regression analysis was used for the analysing the influences of the characteristics of tourism information on the tourist satisfaction and revisiting. The results say that smartphone users use different APP and sites for searching general tourism information and choosing tourist destination. It turns out that satisfaction degrees with smartphone users for tourism information search were “medium” and suggest that more efforts are needed to increase the satisfaction degree. It is verified that among the characteristics of tourism information, accuracy, usefulness, connectivity, and sufficiency have impact on the satisfaction degree and that accuracy, usefulness, connectivity influence the revisiting. Therefore, the tourism information provider should manage to endeavor to improve the satisfaction degree through behavioral analysis.

      • KCI등재

        SNS 관광정보의 공감과 확인이 관광행동의도에 미치는 영향 :여행콘텐츠생산경험의 조절효과를 중심으로

        김월호(Kim, Weol-Ho) 한국관광레저학회 2020 관광레저연구 Vol.32 No.1

        The purpose of this study is to develop sympathy and identifying factors for SNS tourism information that tourists encounter, and to analyze whether it leads to the intention of tourism participation (tourism behavior) after identifying. After identifying, it measured whether the experience of producing travel contents acted as a moderating variable in the tourism behavior intention. As a result, sympathy derived three factors (emotion/ content/ situation and publisher), all of which had a significant effect on tourism behavior intention. Unlike Dents"s argument, emotional sympathy, situation and publisher sympathy among the sub-factors of sympathy did not affect identifying. Only the information contents (forgetting/reality/past recall/self-projection) were analyzed to have a significant effect on identifying. It was proved that the sympathy factor of contents exerted the most important influence. The path was different from the SIPS model. On the other hand, after identifying the information, the experience of producing travel contents had a moderating effect on tourism behavior intention.

      • 가족생활주기에 따른 관광지 선택행동의 실증분석

        심상화,김월호 한국산학경영학회 1998 산학경영연구 Vol.11 No.-

        관광의 영향력을 파급시키는 주체인 관광객이 어떤 요인들로부터 영향을 받아 어떻게 관광 목적지를 선택하게 되는지의 문제는 가장 기본적이면서도 중요한 것이라 하겠다. 이들 관광객의 행동에 영향을 미치는 요인으로는 개인적, 사회 환경적, 판매 촉진적 영향 요인이 있으며, 이 가운데 개인적 영향요인(지각, 학습, 성격, 동기, 태도)에 대하여는 최근 들어 국내에서도 활발히 연구가 이루어지고 있는바, 사회환경적 요인(가족, 사회계층, 준거집단) 가운데 가장 기본적이고 중요한 요인인 "가족"을 중심으로 가족의 동적인 영향력이 가장 잘 설명해 줄 수 있는 하나의 강력한 인구 통계적 집단 변수로서 가족생활주기(Family Life Cycle)에 따른 관광객의 관광지 선택행동을 분석하였다. 본 연구의 목적은 가족생활주기와 국민 국내관광자의 목적지 선택 특성과의 관계를 파악하여 마케팅 측면에서 관광시장 세분화 기준으로서의 가족생활주기의 타당성을 검증하고 각 단계별로 유의한 영향변수를 파악하여 최근 관광시장의 양적 대량화 및 질적 다양화라는 이중 구조적 환경에 효과적으로 대응하기 위한 전략 수립에 일조하는데 있다. The most important thing in the Tourist Market Segmentation is to find descriptive variables which can describe the changes of tourist demand properly. There are many descriptive variables. Among them, vital statistical variables were proved to be effective. The strongest variable but which was studied much less is the Family Life Cycle. This study will focus on the relation between Family Life Cycle and Travel Behavior of Destination Choice. In this study, I will verify the validity of Family Life Cycle as a descriptive variable of Tourist Market Segmentation, and try to find the meaningful variable at each steps. Therefore, The purpose of this study is to explain the relation between Family Life Cycle and Travel Behavior of Destination Choice, to verify the validity of Family Life Cycle as descriptive variable and to find the strategy to respond to the increase in quantity and diversity of quality of Tourist Market. The studies on the Family Life Cycle should be updated continuously according to the change of family structure and it should be understood as standard for Tourist Market Segmentation in the public and private sphere.

      • KCI등재

        호텔에 대한 감염병 위험지각이 여행태도와 스테이케이션 전환의도에 미치는 영향

        초승우,김월호 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.3

        Infectious disease risk perception for hotels on travel attitude and switch intention of staycation was investigate. For the sample, online survey was conduct for adults 19 years of age or older who had travel experience from February 2020 to April 2022, and a total of 249 samples were analyzed. For the analysis of this study, exploratory factor analysis and regression analysis were performed using SPSS 20. The results of this study are as follows. First, it was found that physical, economic, social, and psychological factors in the perception of risk of infectious diseases for hotels significantly affected the switch intention of staycation. Second, the economic factors of the perception of the risk of infectious diseases for hotels was found to have a significant negative effect on the positive travel attitude. Third, the positive travel attitude was found to have a significant negative effect on the switch intention of staycation. As the implications of this study, it provides information on the introduction of contactless technology and safe hotel promotion.

      • KCI등재

        가정간편식(HMR) 제품품질이 관광객의 이용만족과 행동의도에 미치는 영향

        권춘행,김월호 한국호텔리조트학회 2022 호텔리조트연구 Vol.21 No.5

        It is increasing gourmet tourists and their HRM consumption in tourism destinations. But there are little studies on tourists’ HMR product consumption behaviors in Korea as many as necessary recently. The purpose of this study is to identify on the influential relations among HMR product quality, using satisfaction, and behavioral intention of tourists in tourism destination. The research was performed with a descriptive and empirical methods that are precedent studies and field survey. This study conducted a survey on 254 Tourists at tourism spots in metropolitan area and Gangwon province. And analysed data which were collected by means of the non-probability convenient method with the descriptives, reliability analysis(Cronbach’ Alpha), factor anlysis, multiple regression analysis in SPSS 25. There are three variables that are HMR product quality, using satisfaction, and behavioral intention. HMR product quality which is independent variable is consist of internal factors(taste, functionality) and external ones(price, convenience, pleasure), using satisfaction is an overall sat- isfaction, and behavioral intention is consist of repurchase, word of mouth communication, recommendation. As the result of hypothesis verification, the hypothesis 1(H1) was adopted partly because the pleasure included in an external factor of HMR product quality has not influential relations with the using satisfaction. And the hypothesis 2(H2) which is the influential relations between using satisfaction and behavioral intention) was adopted. There are some applications as follows. First, It demands response for the tourist’s needs diversification by building an integrate tourism HRM platform. Second, Raw materials of the HRM need to manage transparently and be differentiated so that it’s product can be safety and hygienic. Third, It needs response for the market expansion in tourism area and R&D efforts.

      • KCI등재

        지역축제 참가자의 외적이미지에 대한 인식 차이의 연구: 거주지와 연령에 따른 인식 차이를 중심으로

        강남임,김월호 (사)한국관광레저학회 2021 관광레저연구 Vol.33 No.4

        This study studied the differences in perception of external images of local festival participants. Based on the results of this study, research was conducted to help organize or plan festivals. Studies have shown that there is no difference in perception of external images depending on their residence. However, there are differences in perception of external images depending on age. This study has three implications. First, the general idea of exclusive and conservative local residents is that there is no difference in perception with urban people. Second, the older the elderly, the older the school uniform generation is, so there is a limit to understanding the diversity of appearance expressions. Also, young people tend to think horizontally and not understand being harmed. Therefore, it is possible to enhance the satisfaction of the festival participants by reflecting this on the planning and spatial composition of the festival. Third, when planning festival programs based on research results, it is necessary to organize festival spaces and plan programs according to age groups. This is because it is more important to reduce the contact point of conflict through separation of space and participation events than to ask groups with different ideas to understand others.

      • KCI등재

        관광상품 선택과부하가 예상된 후회에 미치는 영향

        박현숙,김월호 (사)한국관광레저학회 2019 관광레저연구 Vol.31 No.6

        Is 'the more, the better' always true? It was widely believed that having more alternatives benefits consumers. However, recent studies show that too many choices can have negative consequences, resulting in choice deferral, regret, and dissatisfaction. To examine whether choice overload exists in tourism products, the participants were given two types of tourism product assortments, which consisted of six and thirty tourism products, respectively, and were asked to choose one of the products. After they decided whether to choose one product or not to choose at all, they were asked to mark how they felt while making a decision on the seven point Likert scale. The results of this study show that choice overload does exist for tourism products and that choice overload has an effect on anticipated regret. Interestingly, unlike the assumption that people experience choice overload when a large number of choices are presented, the participants assigned to a limited-choice group (i.e. six choices) also experienced choice overload.

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