A Partial Least Squares Path Model of Repurchase Intention in Smartphone-based Ride Hailing Service

Nguyen,Ngoc Duy Phuong,Tran,Thi Dai Trang 한국유통과학회 2019 KODISA ICBE (International Conference on Business Vol.2019 No.-

The aims of this study are applying the Perceived value model and employing the three factors defining service quality of information system from DeLone and McLean’s success model to identify the key factors affecting repurchase intention in smartphone-based ride hailing service. The research framework was examined with 427 valid respondents from Grab and Uber customers in Vietnam. Partial Least Square (PLS) employed to analyze the measurement and structural model. The statistical results support all seven proposed hypotheses. The study confirm that service quality and electronic service quality of information system are significant predictors of overall perceived service quality. In addition, when customer perceives the service quality outweighs their sacrifices, the perceived value increase, subsequently results in higher repurchase intention towards smartphone-based ride-hailing service. Overall, other variables account for 51.1% of variance of repurchase intention. The study confirms the relationships of the three variables represent the electronic service quality and service quality with the overall service quality, which directly effects to perceived value, considering a more comprehensive model for service in m-commerce context.

Xp-tree : Xpath 로케이션 스텝의 효율화를 위한 새로운 공간기반의 인덱싱 기법

Nguyen Van Trang(Nguyen Van Trang),황정희(Jeong Hee Hwang),류근호(Keun Ho Ryu) 한국정보과학회 2004 한국정보과학회 학술발표논문집 Vol.31 No.1B

Nowadays, with the rapid emergence of XML as a standard for data exchange over the Internet had led to considerable interest in the problem of data management requirements such as the need to store and query XML documents in which the location path languages Xpath is of particular important for XML application since it is a core component of many XML processing standards such as XSLT or XQuery. This paper gives a brief overview about method and design by applying a new spatial-based indexing method namely Xp-tree that used for supporting Xpath. Spatial indexing technique has been proved its capacity on searching in large databases. Based on accelerating a node using planar as combined with the numbering schema, we devise efficiently derivative algorithms, which are simple, but useful. Besides that, it also allows to trace all its relative nodes of context node in a manner supporting queries natural to the types especially Xpath queries with predicates.

Tourism Cooperation between Vietnam and India

Trang Thu NGUYEN(Trang Thu NGUYEN ) 한국유통과학회 2023 Asian Journal of Business Environment (AJBE) Vol.13 No.1

Purpose: This study aims to understand the potential of destinations, accessibility and accommodation services of Vietnam and India for the purpose of cooperation in tourism development. Research design, data and methodology: The data was mainly based on Tourism statistics at a glance of India Vietnam National Administration of Tourism, and Ministry of Culture, Sports and Tourism of Vietnam between the two countries. The qualitative research was supported by a case study methodology. Documentary sources were used as collection instruments, which allowed the characterisation of Vietnam - India as well as interviews applied within a focus group, supported by a semi-structured script. Result: The results of the study indicate that Vietnam - India understand the importance of cooperation to obtain synergies that ensure the development of tourism; Government of two countries recognize and identify a set of benefits associated with cooperation and have a collective awareness of some of the difficulties associated with it, but which do not necessarily prevent their willingness to cooperate. Conclusion: The strength of tourism development between the two countries is great, in which the relationship between “attractive force - propulsive force” is not commensurate with the tourism potential of Vietnam - India.

Preference for Green Packaging in Consumer Product Choices: Empirical Evidence from Gen Z Consumers in Vietnam

Lan NGUYEN(Lan NGUYEN ),Trang Minh NGUYEN(Trang Minh NGUYEN ),Quyen TRINH(Quyen TRINH ),Nhu Anh DAO(Nhu Anh DAO ) 한국유통과학회 2023 The Journal of Asian Finance, Economics and Busine Vol.10 No.2

Recently, the call for better accountability and social responsibility from corporations has been regularly voiced, both in the academic literature and in public discussions. This poses a challenge to the existing literature in understanding consumption behaviors to direct them toward sustainable development. This study investigates the purchase intention of Gen Z consumers in Vietnam with green packaging products. Data were collected from 914 respondents by online questionnaire and then analyzed using OLS. The results suggest the significant influence of customers’ income and packaging in driving customers’ intention to use environmentally-friendly products. Specifically, consumers in a higher income class participate more actively in green purchases. However, problems associated with inadequate packaging are also illustrated, resulting in the poor perception of green messages and poor practice of ecological actions. Besides, subjective norms and green trust are found to be adversely related to green consumer intention. In addition, gender disparity in green behavior is reported, where female consumers show a higher tendency to ecological consumption than their male counterparts. Other demographic factors are also included in the model as control variables, which are age, education, price, environmental literacy, environmental concern, and psychological awareness, but they do not have a significant impact on green purchase intention.

Online Learning, Digital Platform and Higher Education in Vietnam :A Comparative Analysis

Thuy Minh Trang Nguyen(Thuy Minh Trang Nguyen ),Yoo-Il Bae(Yoo-Il Bae) 한양대학교 유럽-아프리카연구소 2022 글로벌 거버넌스와 문화 Vol.2 No.2

This paper examined the increasing demands of online education platform like MOOCs, the most famous open online courses, in the age of digital transformation in the context of developing countries. In case of Vietnam, the main case of this paper, the citizens’ desire for higher and technical education as well as disruptive innovation in information and communication technology pushed traditional colleges and education institutions to adjust to rapidly changing education market. Yet, the attempt has not been successful. What caused this supply and demand gap? Why are current measures inadequate to meet citizens’ need? Through the case study method with comparative reference to neighboring Southeast Asian countries, this paper argued that online education platform like MOOCs in Vietnam has not been successful mainly because of the lack of proper understanding of online education by traditional universities and systemic financial as well as legal support from the government. We argued that the removal of these obstacles will integrate the traditional and new online education and meet the growing demands of citizens.

Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z

Thi Quynh Trang NGUYEN(Thi Quynh Trang NGUYEN ),Tri D. LE(Tri D. LE ) 한국유통과학회 2022 유통과학연구 Vol.20 No.9

Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.

Detecting user status from smartphone sensor data

Nguyen, Thu-Trang,Nguyen, Thi-Hau,Nguyen, Ha-Nam,Nguyen, Duc-Nhan,Choi, GyooSeok The International Promotion Agency of Culture Tech 2016 International Journal of Advanced Culture Technolo Vol.4 No.1

Due to the high increment in usage and built-in advanced technology of smartphones, human activity recognition relying on smartphone sensor data has become a focused research area. In order to reduce noise of collected data, most of previous studies assume that smartphones are fixed at certain positions. This strategy is impractical for real life applications. To overcome this issue, we here investigate a framework that allows detecting the status of a traveller as idle or moving regardless the position and the direction of smartphones. The application of our work is to estimate the total energy consumption of a traveller during a trip. A number of experiments have been carried out to show the effectiveness of our framework when travellers are not only walking but also using primitive vehicles like motorbikes.

Detection of porcine reproductive and respiratory syndrome virus in oral fluid from naturally infected pigs in a breeding herd

Nguyen Thi Trang,Takuya Hirai,Tsukasa Yamamoto,Mari Matsuda,Naoko Okumura,Nguyen Thi Huong Giang,Nguyen Thi Lan,Ryoji Yamaguchi 대한수의학회 2014 JOURNAL OF VETERINARY SCIENCE Vol.15 No.3

The objectives of the present study were to evaluate theanatomic localization of porcine reproductive andrespiratory syndrome virus (PRRSV) in naturally infectedpigs and to determine whether oral fluid could be used todetect the virus in infected animals. Two sows, seven2-month-old grower pigs, and 70 6-month-old gilts wereincluded in this study. PRRSV in sera and oral fluid wereidentified by nested reverse transcription PCR (nRT-PCR)while lung, tonsil, and tissue associated with oral cavity weresubjected to nRT-PCR, immunohistochemistry, and in situhybridization. In sows, PRRSV was identified in oral fluidand tonsils. PRRSV was also detected in oral fluid, tonsils,salivary glands, oral mucosa, and lungs of all seven growerpigs. However, viremia was observed in only two growerpigs. Double staining revealed that PRRSV was distributedin macrophages within and adjacent to the tonsillar cryptepithelium. In gilts, the North American type PRRSV fieldstrain was detected 3 to 8 weeks after introducing theseanimals onto the farm. These results confirm previousfindings that PRRSV primarily replicates in tonsils and isthen shed into oral fluid. Therefore, oral fluid sampling maybe effective for the surveillance of PRRSV in breeding herds.

Detecting user status from smartphone sensor data

Thu-Trang Nguyen,Thi-Hau Nguyen,Ha-Nam Nguyen,Duc-Nhan Nguyen,GyooSeok Choi 국제문화기술진흥원 2016 International Journal of Advanced Culture Technolo Vol.4 No.1

Due to the high increment in usage and built-in advanced technology of smartphones, human activity recognition relying on smartphone sensor data has become a focused research area. In order to reduce noise of collected data, most of previous studies assume that smartphones are fixed at certain positions. This strategy is impractical for real life applications. To overcome this issue, we here investigate a framework that allows detecting the status of a traveller as idle or moving regardless the position and the direction of smartphones. The application of our work is to estimate the total energy consumption of a traveller during a trip. A number of experiments have been carried out to show the effectiveness of our framework when travellers are not only walking but also using primitive vehicles like motorbikes.

Data Analytics Application: A Case Study of Online Business for Vietnamese Handicraft Products on Amazon

Lan, Nguyen Thi Thao,Phuong, Nguyen Pham Anh,Trang, Nguyen Thi My,Huong, Pham Thi My,An, Nguyen Thu,Le, Hoanh-Su Korea Multimedia Society 2021 The journal of multimedia information system Vol.8 No.1

The paper is based on data collected from the Amazon website (specific in the Handmade's Category) to understand and analyze Vietnamese artisans' business context. Data analysis is also applied to determine the factors that bring success Handmade products and compare products of the same industry among competitors to find out potential products. By collecting data from Amazon and analyzing the data, we extracted useful information for online business developers. Besides, the list of potential products in Handmade sector can be referred to improve the business and compete with competitors. This paper also proposes solutions to help Vietnamese products become more appealing to international customers on the Amazon website.