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Personality Traits versus Public Service Motivation: Motive Distribution of Vietnamese Generation Z
Thi Quynh Trang NGUYEN(Thi Quynh Trang NGUYEN ),Tri D. LE(Tri D. LE ) 한국유통과학회 2022 유통과학연구 Vol.20 No.9
Purpose: Public sector is usually not an attractive career choice for the youths, due to the uncompetitive income and the working environment. Therefore, understanding the motivations of the Generation Z, the currently early-career employees, to work in the public sector is important. This research aims to address a gap in the literature on the linkage between Personality Traits of Generation Z and Public Service Motivation (PSM). Research Design, Data, and Methodology: Using the sample of Vietnamese generation Z, it shows how individual personality, as defined by the Big Five, affects PSM. A quantitative survey of 355 university students, who are members of this generation and are preparing to join the labor market, was undertaken. We used SEM to examine the results. Results: Our findings show that Agreeableness, Neuroticism, and Conscientiousness are significant antecedents of PSM. Agreeableness, which leads to three PSM dimensions, namely Compassion, Self-Sacrifice, and Commitment to Public Values, is the best predictor of this motivation. Meanwhile, Neuroticism and Conscientiousness only affect the dimension of Compassion. Conclusion: This study adds to the limited current knowledge on the personality-PSM relationship among generation Z. The distribution of affective (Compassion, Self-Sacrifice) and norm-based (Commitment to Public Values) motives provide insight for both career counselors and recruiters in public service delivery.
Van Hau NGUYEN,Thi Quynh Lien DUONG,To Thi Huong QUYNH,To Thi Thu TRANG 한국유통과학회 2020 The Journal of Asian Finance, Economics and Busine Vol.7 No.11
Vietnam is the country with the largest animal feed production in Southeast Asia. Domestic animal feed manufacturing enterprises play an important role in animal husbandry in particular and in agriculture in general. However, domestic animal feed enterprises in Vietnam are encountering shortcomings. This paper is conducted to investigate the impact levels of external determinants on business performance of domestic animal feed manufacturing enterprises, including: (i) policy and economic mechanism, (ii) supply-demand of animal feed products, and (iii) nature and level of market competition. We presented a research method, explaining the dependent variable ‘business performance’ and the independent variables. Data were collected from 120 questionnaires from domestic animal feed manufacturing enterprises. Based on these data, we use Cronbach’s Alpha, EFA and run regression model for assessing the impact levels of each independent variable on the dependent variable of business performance of domestic animal feed manufacturing enterprises. The results show that three external determinants including (i) policy and economic mechanism, (ii) supply-demand of animal feed products, and (iii) nature and level of market competition, have positive relationships with business performance. Based on the findings, some recommendations are given for improving business performance of domestic animal feed manufacturing enterprises to ensure sustainability.
LE, Tri D.,NGUYEN, Tan T.,NGUYEN, Phuong N.D.,NGUYEN, Thi Quynh Trang Korea Distribution Science Association 2022 유통과학연구 Vol.20 No.11
Purpose: Increasing competition in the higher education sector has prompted universities to enhance their marketing efforts and understand their potential customers. The study aims to explore how information sources are used and changed among prospective Vietnamese students during the decision-making process. Research Design, Data, and Methodology: This study undertakes a longitudinal study involving multiple rounds of data collection to better understand the decision-making process of prospective students. Data was collected from 12th -grade students in Vietnam through two rounds of quantitative surveys with 251 students and one round of qualitative interviews, spanning the duration of their senior year. The three stages of the decision-making process correspond to the three stages of pre-purchase period. Results: Most students decide that attending open days, taking career assessments, and looking up information online are the most important information sources to consider. The WOM sources are more important in the early stages, while university-generated sources and events are important in the later stages. Conclusion: Implications from this study may contribute to the design of more effective marketing communications campaigns as university marketers gain a better understanding of the distribution of information sources utilized for each specific stage of the decision-making process.
Cao, Ngoc-Anh,Phan, Thanh-Hang,Chinh, Nguyen Thi,Tran, Duc-Quynh,Nguyen, Ha-Nam,Trang, Ngo-Thi-Thu,Choi, Gyoo-Seok The Institute of Internet 2022 International Journal of Internet, Broadcasting an Vol.14 No.4
Currently, issues related to freight at Vietnamese logistics companies are becoming more and more urgent because of typical problems in Vietnam such as traffic, infrastructure, and application of information technology. This problem has been studied by applying many different approaches such as Integer Programming (LP), Mixed Integer Programming (MIP), hybrid, meta search, … In this paper, we applied the ILP model in order to deal with the VRP problem in a small size logistics company which is very popular in Vietnam. The experiments showed promising results with some optimal solutions with some small extra costs.