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- 저자 : Sthapit, Basundhara (검색결과 22 건)
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Sthapit, Basundhara,Liou, Kwangkyung,Lee, Hei-Chan,Sohng, Jae-Kyung 한국공업화학회 2003 응용화학 Vol.7 No.1
Neocarzinostatin (NCS), one of the outstanding 9 membered cyclic enediyne antitumor natural products, is produced by S.carzinostaticus ATCC15944 and comprised of 1:1 complex of non-peptide chromophore and peptide apoperotein (NcsA).All the bioactivities sre restored into chromophore, which consists of molecularly diverse epoxybicyclo 7.3.0 dodecadienediyne core and naphthalene moiety. The aromatic moiety is glycosylated by an unusual sugar (methylated fucosamine). All three distinct parts are in protection of apoprotein. By adopting a strategy for the cloning the biosynthetic gene clusters by dTDP 4,6 dehydratase and apoprotein as probes, we have localized 130-kb region with 103 putative ORFs. Among all, the iterative type I PKS of 5.4 kb showed similarity with 6-methylsalicylic acid synthase and orsellinic acid synthase. The heterologus expression of this gene into S. lividans TK24 showed as an important PKS type I gene involved in the aromatic Naphtholic moiety biosynthesis
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Anesh Sthapit,최수아,황윤용 한국유통과학회 2016 유통과학연구 Vol.14 No.7
Purpose - The purpose of this study was to examine the variations in emotions during vacation and to explore if such variations depend on psychological distance perceived by vacationers. We proposed that there are changes in affect balance during the course of vacation as well as the mental construal of psychological distance. Research Design, Data, and Methodology - Repeated measures ANOVA was used to examine the variation in emotion and psychological distance of 66 holiday makers who were traveling to different destination for vacation. Data were collected in 2 months with the help of a travel agency. Results - We find that there are variations in emotions during the vacation at different points in time as well as perceived psychological distance. Also we find some evidence that suggests emotional happiness does depend on perceived mental distance to some extent. Conclusion - Our study replicates the findings of previous studies in a novel way and illustrates the robustness of the nature of emotions during vacation and indicates certain time points where the happiness of vacationers can be enhanced. Perceived psychological distance do have an effect on how happy an individual feels during the vacation
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Anesh Sthapit,Gin-Young Jo,Yoon-Yong Hwang 한국유통과학회 2016 The Journal of Industrial Distribution & Business( Vol.7 No.3
Purpose – This study explores the role of construal levels in predicting online consumer behavior on a retail website. It builds on the conceptualization that simply browsing a website and making actual purchases can be an outcome of how abstractly or concretely one thinks about that experience. This study examines the differential effects of intermediary websites’ attributes and seller’s product offerings in predicting frequency of visits and actual purchases. Research design, data, and methodology – Data were collected from 188 undergraduate students in a large university of Korea. Hierarchical regression model was utilized to test the proposed effect of website characteristics and seller attributes on visit and purchase. Results – We propose and find that online shopping website visits and purchase frequency have different antecedents. The results reveal that website visit frequency and purchase have different predictors and this can be explained through construal level theory. Specifically, we find purchase frequency is predicted more by website image and financial benefits can be more predictive in actual purchases. Conclusions – Consumer behavior on the internet can be delineated into website visits and actual purchases. First, uplifting the image of the website itself is much more important than just making offerings cheaper. Online shopping website should try to match its features to mental representations that customers go through from just visit (abstract) to purchase (concrete).
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How to Increase Online Shopping?
Anesh Sthapit,Gin Young Jo,Yoon Yong Hwang 한국유통과학회 2016 KODISA ICBE (International Conference on Business Vol.2016 No.-
This study tries to delineate the antecedents of website visits and actual purchases. It proposes and finds that website-specific factors and seller-specific factors have different impact on website visit and purchase frequency. In doing it utilizes an idea of how the conceptualization of the experience of simply browsing a website and making actual purchases might be an outcome of how abstractly of concretely one thinks about that experience. To explain this phenomenon the study builds on the rationalization of the effect of website characteristics and purchase decision based on construal level theory which postulates that people make different mental representations of an event or experience based on how much that event of experience is psychological proximal. Through hierarchical regression analysis, it has been shown that website visit frequency and purchase have different predictors and this can be explained through construal level theory.
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STRATEGICALLY COMMUNICATING RESPONSIBLE LUXURY BRANDS
Anesh Sthapit,Gin Young Jo,Yoon Yong Hwang 글로벌지식마케팅경영학회 2016 Global Marketing Conference Vol.2016 No.7
We propose to extend the research in responsible luxury by identifying situations where Corporate Social Responsibility(CSR) could actually promote luxury brands evaluation. By using social consensus as one of the determining factor, we argue that when CSR with higher social consensus is communicated through right channel, this information can have positive influence on brand evaluation. This research could contribute to literature on consumer responses to CSR, and to responsible luxury in particular and demonstrate how social consensus and CSR information of luxury brands affects consumers’ evaluations of luxury brands. Our research highlights that responsible luxury brands should carefully evaluate how their CSR communication strategy affects brand evaluations.
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Anesh Sthapit,Min-Jung Oh,Ki-Sang Lee,Yoon-Yong Hwang 한국유통과학회 2015 KODISA ICBE (International Conference on Business Vol.2015 No.-
The purpose of this study is to identify the social motive of customers in performing Customer Citizenship Behavior (CCB). It takes into account the personality characteristics and explains CCB as a result of social motive fulfillment. In doing so it identifies customer satisfaction as an important but moderating factor such that a satisfied customer when encounters an opportunity to fulfill social motive would be involved in CCB such as suggesting the service provider, advocating about the service provider, helping other customers and/or tolerating service failures. This study would contribute to the customer-citizenship behavior research by investigating the relationship between personality traits and voluntary performance. Furthermore by taking into account the personality traits of individual customers it tries to analyze trait to behavior process model of CCB. Also by analyzing customer satisfaction as a moderator, the relationship between social motive and CCB can be further examined such that whether or not a satisfied customer is involved in CCB when they are in pursuit of full filling their social need.
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Anesh Sthapit,Gin-Young Jo,Yoon-Yong Hwang 한국유통과학회 2017 유통과학연구 Vol.15 No.2
Purpose – This study attempts to extend the research in responsible luxury by identifying contexts where Corporate Social Responsibility (CSR) can promote luxury brands’ evaluation. It contributes to the literature on consumer responses to CSR, and to responsible luxury in particular and demonstrates how dispositional consensus and luxury-CSR information of luxury brands affects consumers’ evaluation of brand. Research design, data, and methodology – An experiment was conducted to test the relationship between brand evaluation and responsible luxury brands’ CSR information using collected data through a survey in a large university of South Korea. Study conditions were manipulated with various product types to analyze the relationship in different product domains. Results – When consensus regarding sincere and altruistic motive of companies for CSR activity is high, the perceived fit between luxury brand and the type of CSR has no effect on brand evaluation. But, in case of lower consensus regarding the benevolent company motives, higher fit enhances evaluation than lower fit. Conclusions – In using consensus as a guiding factor to choose the type of charity with favorably view, the level of irrespective fit can help luxury firms to enjoy the benefits of better image. In case of low consensus donating to charities that are closely related to the brands’ product or area of business seems to be fruitful.
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Effect of Personality and Social Motive on Franchise Customers’ Citizenship Behavior
Anesh Sthapit,Min Jung Oh,Yoon Yong Hwang 한국유통과학회 2015 유통과학연구 Vol.13 No.10
Purpose – This study focuses on the voluntary performance of franchise customers as a result of inherent social motives. It examines the interplay between traits and motives, and their influence on customer citizenship behavior (CCB). Research design, data, and methodology – Empirical evidence from the responses of 288 university students, validates that individual traits are related to social motives, which provides a basis for CCB. The results suggest that social motives do influence an individual’s intention to provide feedback, advocate, help, or tolerate. Structural Equation Modeling using AMOS 22 was employed to test the concept. Results – This research illustrates that extraversion has a dominant influence on affiliation motive, and agreeableness is a strong predictor of the altruism motive among franchise customers. Conclusion – All three traits have positive influence on the power motive. Power and altruism motives were found to be the main determinants of CCB in a social setting. The power motive was a better predictor of advocacy and tolerance. The altruism motive significantly predicted helping and tolerance. Feedback was only positively predicted by the affiliation motive.
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