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중국시장으로의 글로벌 브랜드 전략을 위한 탐색적 연구:패션브랜드 "이랜드"를 중심으로
주미, 진주이, 이재덕, 김은영 충북대학교 생활과학연구소 2012 생활과학연구논총 Vol.16 No.2
This study explores a strategic marketing for global fashion branding into Chinese market. Literatures were to analyze the Chinese market situation and to identify the success factors of E-land global brand strategy in China. As a qualitative approach, this study conducted a focus group interview with 10 Chinese panels aged from 21 to 24 years. All responses were audio recorded and transcribed. A total of 447 transcribed responses were analysis by using content analysis with regularity and frequency of responses. Results showed that Chinese motives to purchase clothing included situational and individual reasons for variety seeking or self expression. They tended to importantly consider the aesthetics, quality, price and service when purchasing clothing. Chinese consumers were most highly aware of European fashion brands, and followed by US, Korean and Japanese brands. In addition, perceived brand image were classified into three factors: classic image for Korean brands, casual & simple image for US brands, and chic image for European brands. In the case of Korean brand "E-land", Chinese consumers had positive attitude in the aspects of quality and performance, coordination and brand image, whereas they had negative attitude in the aspects of product assortment, price, and premium image. This study discussed a managerial implication for global fashion marketing in the Chinese marketplace.
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주미(Wei Zhou),진주이(Shuyi Chen),이재덕(Jaedeok Lee),김은영(Eun Young Kim) 충북대학교 생활과학연구소 2012 생활과학연구논총 Vol.16 No.2
This study explores a strategic marketing for global fashion branding into Chinese market. Literatures were to analyze the Chinese market situation and to identify the success factors of E-land global brand strategy in China. As a qualitative approach, this study conducted a focus group interview with 10 Chinese panels aged from 21 to 24 years. All responses were audio recorded and transcribed. A total of 447 transcribed responses were analysis by using content analysis with regularity and frequency of responses. Results showed that Chinese motives to purchase clothing included situational and individual reasons for variety seeking or self expression. They tended to importantly consider the aesthetics, quality, price and service when purchasing clothing. Chinese consumers were most highly aware of European fashion brands, and followed by US, Korean and Japanese brands. In addition, perceived brand image were classified into three factors: classic image for Korean brands, casual & simple image for US brands, and chic image for European brands. In the case of Korean brand "E-land", Chinese consumers had positive attitude in the aspects of quality and performance, coordination and brand image, whereas they had negative attitude in the aspects of product assortment, price, and premium image. This study discussed a managerial implication for global fashion marketing in the Chinese marketplace.
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Zhang Xiaobing,Zhou Guohua,Liu Shuyi 대한전기학회 2023 Journal of Electrical Engineering & Technology Vol.18 No.3
The series-parallel switched-capacitor (SPSC) equalization circuit has high voltage stress on switch. To overcome this problem, an automatic voltage equalization circuit based on multiple LC resonant units is proposed for series-connected supercapacitor strings in this paper. The proposed equalization circuit shortens the equalization paths among cells and uses multiple LC resonant units, which improves the equalization speed. In the proposed equalization circuit, the maximum voltage stress on switch is only half of that in the SPSC equalization circuit. The configuration and operation principle of the proposed equalization circuit is presented. The power, equalization speed, and efficiency of the proposed equalization circuit are analyzed in detail. Based on the theoretical analysis, design considerations of the equalization circuit and design of modularized equalization circuit are proposed to optimize the equalization performance and to further decrease the voltage stress on switch. Simulation and experimental results are provided to verify the validity of the proposed equalization circuit. The results show that the proposed equalization circuit achieves fast equalization speed, high efficiency, and high equalization accuracy.
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Jianyou Long,Gutha Yuvaraja,Shuyi Zhou,Jianying Mo,Huosheng Li,Dinggui Luo,Di Yun Chen,Lingjun Kong,Munagapati Venkata Subbaiah,Guda Mallikarjuna Reddy 한국공업화학회 2019 Journal of Industrial and Engineering Chemistry Vol.72 No.-
In this study, two Fusarium strains namely ZSY and MJY were successfully isolated from the contaminatedsoil of Dabaoshan smelter in Shaoguan City, and utilised as a biosorbent for the removal of Pb(II) ions fromaqueous solution. Effect of pH (6), agitation speed (150 rpm), biomass concentration (1 g/L), initial Pb(II)concentration, contact time (60 min), and effect of temperature (323 K) was investigated. Kinetic andisotherm results showed that the removal of Pb(II) ions onto ZSY and MJY werefitted well with thepseudo-second-order and Langmuir isotherm models (232.56 and 263.16 mg/g). In addition thermodynamicstudies were also discussed.
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