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소셜 커머스 고객 만족에 영향을 미치는 요인에 관한 연구
최성호 ( Sung Ho Choi ),이상용 ( Sang Yong Tom Lee ) 한국지식경영학회 2014 지식경영연구 Vol.15 No.2
Social commerce is regarded as a kind of e-commerce that utilizes social media. Considering increasing complaints around social commerce market, it is important to see customers’ satisfaction level and intentions to repurchase. In this study, we examine antecedents that affect customers`` satisfaction and relationship between satisfaction and intention to repurchase in social commerce market. We also use social media characteristics as moderators between antecedents and customers’ satisfaction. The main results are as follows. First, except site design, most of the intrinsic factors of service quality, such as information, transaction, communication and perceived security had positive effects on customers`` satisfaction. Second, all the extrinsic factors of service quality, such as discount rate, constraints, and discrimination had significant impacts on customers`` satisfaction. Third, the social media characteristics could not moderate the relationship between service qualities and customers`` satisfaction. Fourth, customers`` satisfaction had positive effect on the intention to spread through social media. Fifth, customers`` satisfaction had positive effect on the intention to repurchase. Social commerce companies need to set up strategies considering the antecedents of customers`` satisfaction using these research results. They also need to secure customers that have sustainable purchasing intentions.
이상용(Lee, Sang-Yong Tom) 한국정보법학회 2012 정보법학 Vol.16 No.2
우리나라 벤처기업의 수는 2001년 이후 부진을 보이다가 2005년을 기점으로 서서히 양적인 회복을 보이기 시작하였으나, 청년층의 자발적 창업이 절대적으로 부족하고 벤처창업을 위한 생태계가 조성되어 있지 못하다. 이를 해결하고 중소벤처를 활성 화시키기 위하여 다음과 같은 발상의 전환이 필요할 것이다. 첫째로, 벤처 활성화의 최우선 정책 목표가 일자리 창출에서 혁신으로 변화하여야 한다. 일자리 창출이 목적이 되면, 질보다 양을 추구하게 되어 자유로운 진입/퇴출의 시장경제 원칙이 원활이 작동하지 못할 수 있다. 혁신 기업이 출현하게 되면 그 결과 로서 일자리 창출과 국가경제 발전이 자연스레 이루어질 것이다. 둘째로, 단기적 성과에 집착하여 정부가 벤처를 직접 지원할 수 있는 방안을 마련 하기 보다, 민간 금융의 활성화를 위한 전략들을 고려하여야 한다. 이를 통해, 시장메 커니즘에 입각한 자율적이고 자발적인 벤처 금융지원이 일어나, 장기적으로 벤처금 융관련 생태계를 마련해 줄 것이다. 예를 들어, 민간 금융권이 벤처 지원을 자발적으로 결정하면, 그에 대하여 자금을 매칭해서 지원해주되, 벤처는 정부 지원을 받는 사실조차 인지하지 못하게 하는 방법, 직접 보증이 아닌 간접 보증 혹은 재보증의 방식을 채택하는 것 등을 고려할 수 있다. 셋째로, 위험 부담이 큰 초기 벤처기업들은 융자보다는 equity financing을 이용하도록 유도하여야 한다. 그런데, 이를 위한 벤처캐피털 활성화를 위하여 투자 손실금에 소득공제 허용 하는 것으로 고려해 볼 수 있을 것이다. 이는 벤처캐피털에 투자금이 모이도록 할 것이다. 넷째로, 창업후 M&A를 통해 경영권을 넘기는 것을 부정적으로 보는 사회적 분위 기를 극복하고, 중간회수 시장을 활성화하여야 한다. 이는 궁극적으로 청년층의 창업을 더욱 늘리는 효과가 있을 것이다. Although the number of venture companies in Korea started to rise from 2005, the start-ups by young generations are still not as active as early 2000’s. To vitalize Korean venture companies, the following changes are suggested. Firstly, the policy target of venture companies should not be the reduction of unemployment rate (or creation of job positions). If it becomes the policy target, government would try to quantitatively create and retain venture companies, which in turn inversely affect the market mechanism in venture industry. The correct policy target should be ‘innovation’, which eventually increase employment and contribute to economic growth. Secondly, government should use indirect methods through private banking institutions to support venture companies. For example, government’s subsidization of venture insurance, or passive matching fund can be considered as indirect tools. Thirdly, allowing income tax deduction for the venture investment loss is recommendable to boost the active equity financing for the venture companies. Finally, societal perception that good venture founders would better keep the management rights for long term should be changed. M&A needs to be more frequently occurring in venture companies so that the founders can exit the firm more easily.
What Affects the Value of Information Privacy on SNS?
Jung, Woo-Jin,Lee, Sang-Yong Tom The Korea Society of Management Information System 2015 Asia Pacific Journal of Information Systems Vol.25 No.2
The dramatic growth of social networking sites (SNS) has created a myriad of privacy concerns. Our study focuses on how much monetary incentive SNS users are willing to accept in exchange for disclosing their SNS information by accepting friend requests. First, we focused on information privacy in SNS, and estimated the value of information privacy by using the contingent valuation method. Second, we attempted to estimate how SNS users' willingness to accept would change when demographic information and additional information vary. Privacy-sensitive SNS users have the following characteristics: higher education, less SNS experience, and higher security consciousness. On the contrary, those who make good use of SNS and use open-based SNS are less sensitive to privacy. In summary, privacy-sensitive SNS users are fearful or uneasy when they have insufficient control of SNS information. Considering 14 conditions on the value of information privacy on SNS, the mean value of SNS information per person is 173,957 won. If we apply this value to Facebook users, the total Facebook information value would be 1.91 trillion won, considering that there are 11 million users in Korea.