브랜드 아이덴티티를 위한 다감각 체험사례에 관한 연구 -화장품 플래그쉽 스토어를 중심으로-

리멍신 ( Li¸ Mengxin ),김면 ( Kim¸ Myoun ) 커뮤니케이션디자인학회 2021 커뮤니케이션 디자인학연구 Vol.77 No.-

새로운 기술이 개발되고 만물이 풍족한 시장에서의 브랜드는 상호 경쟁이 고조되면서, 물리적 차원의 상품이 아닌, 각각의 이미지에 대한 경쟁이 점차 고조되기 시작하였다. 특히, ‘한류 열풍’으로 해외 소비자들이 국내 화장품 브랜드 시장에도 유입되고 있다. 이에 기업들은 자신들의 브랜드 이미지를 부각시키기 위하여 다감각 체험에 주목하기 시작하였다. 대표적으로 화장품 플래그쉽 스토어는 상품의 판매 목적뿐만 아닌 소비자들과 교감할 수 있는 공간으로서, 체험적 활동을 더욱더 중점적으로 활용하고 있다. 이에 본 연구는 화장품 플래그쉽 스토어에서 어떻게 체험 활동이 이루어지고 있는지 조사하고, 브랜드 아이덴티티를 효과적으로 전달하기 위해 어떠한 요소들이 어떻게 활용되는지를 분석하며, 브랜드 이미지를 소비자들에게 효율적으로 전달하는 방안을 제시하고자 한다. 본 연구의 수행 방법은 문헌 고찰을 통한 다감각 체험, 브랜드 아이덴티티, 화장품 플래그쉽 스토어 등의 이론적 고찰을 통하여, 감각별 자극요소를 도출하였다. 이를 바탕으로 사례분석 대상은 2016년에서 2019년까지, 서울에서 독립적으로 설립된 화장품 플래그쉽 스토어 브랜드 중, 설화수, AHC, 닥터자르트, 탬버린즈를 선정하여 분석하였다. 분석 결과, 화장품 플래그쉽 스토어의 다감각 체험은 브랜드의 아이덴티티를 효과적으로 전달할 수 있는 역할을 한다. 다감각 체험은 시각적으로 컬러, 조명, 형태와 움직임, 청각적으로 음악과 효과음, 후각적으로 향기, 촉각적으로 인테리어의 촉감과 소재, 미각적으로는 음료와 음식 등 자극요소를 통하여 다양한 감각적 체험을 제공 할 수 있었다. 종합적인 분석 결과, 시각적 체험은 직접적인 표현 방식이 소비자들의 이해를 더 빠르게 할 수 있었다. 청각적 체험은 브랜드의 이미지와 스토리를 연상시킬 수 있는 효과음을 활용하는 방법이 소비자들에게 더욱더 강하게 브랜드 이미지를 연상시킬 수 있었다. 후각적 체험은 브랜드의 시그니처향을 활용하였을 때, 소비자들에게 익숙함과 호기심을 자극하는 역할을 담당할 수 있었다. 촉각적 체험은 인테리어 소재를 브랜드 아이덴티티와 접목했을 때, 브랜드의 품질을 고급스럽게 표현하고 소비자가 제품에 대한 친밀감을 느끼게 되어 접촉을 유도하는데 용이했다. 미각적 체험은 브랜드 이미지나 컨셉을 연상시킬 수 있도록 이벤트성 시식이나 시음을 통하여 브랜드에 대한 긍정적인 감성을 끌어낼 수 있었다. 그러므로 기업은 다감각 체험을 플래그쉽 스토어에 활용하는 것이 긍정적이라는 결론을 낼 수 있었다. 하지만, 기업이 추구하고자 하는 컨셉과 이미지에 맞는 다감각 체험이 한정적이라면 오감 중에서도 가장 부각될 수 있는 감각만 집중적으로 적용하여 브랜드 아이덴티티를 구현한다면, 더욱더 효과적인 결과로 이어질 수 있다고 판단하였다. As new technologies were developed and competition for brands in the market abounded, the competition for each image began to intensify. In particular, according to the Korean wave, overseas consumers are rapidly entering the Korean cosmetic brand market. Companies began to pay attention to multisensory experiences in order to highlight their brand image. As a representative example, the cosmetics flagship store is not only for the purpose of selling products, but also as a space to interact with consumers, using experiential activities more and more. Therefore, this study aims to investigate how experiential activities are being conducted in the cosmetics flagship store, to analyze which elements are used to effectively deliver brand identity, and to suggest a way to efficiently deliver the brand image to consumers. The method of conducting this study was to derive stimulus elements for each sensory through theoretical considerations such as multi-sensory experience, brand identity, and cosmetic flagship store through literature review. Based on this, the subject of case analysis was analyzed by selecting four independently established cosmetic flagship stores in Seoul from 2016 to 2019. As a result of the analysis, the multi-sensory experience of the cosmetics flagship store plays a role in effectively conveying the brand's identity. The multi-sensory experience can provide a variety of sensory experiences such as color, lighting, shape and movement visually, music and sound effects aurally, scents olfactory, tactile textures and materials of the interior, and drinks and food visually. As a result of the comprehensive analysis, the direct expression method of the visual experience could make the understanding of consumers faster. As for the auditory experience, the method of using sound effects that can remind the brand image and story could remind consumers of the brand image more strongly. The olfactory experience could play a role in stimulating familiarity and curiosity to consumers when using the brand's signature scent. When the tactile experience was combined with the brand identity of the interior material, it was easy to express the quality of the brand in a luxurious way and induce contact by making consumers feel intimacy with the product. As for the taste experience, it was possible to elicit a positive sensibility for the brand through event tastings or tastings that can evoke a brand image or concept. Therefore, the company could conclude that it is positive to utilize multi-sensory experiences in the flagship store. However, if the multi-sensory experience suitable for the concept and image that the company is pursuing is limited, it is judged that it can lead to more effective results if the brand identity is realized by intensively applying only the most prominent senses.

Particulate Matter Chemical Characteristics from a Light-Duty Diesel Engine Fueled with PODE/Diesel Blends

Meng Xin,Tian Jing,Liu Shuai,Li Ruina,Sun Jian,Liu Wenjun 한국자동차공학회 2023 International journal of automotive technology Vol.24 No.3

To evaluate the influence of polyoxymethylene dimethyl ethers (PODE) on particulate matter (PM) chemical features, PM samples emitted from diesel fuel and PODE/diesel blends at volume ratios of 10 %, 20 %, and 30 % (P10, P20, and P30) were characterized using gas chromatography-mass spectrometry, X-ray photoelectron spectroscopy (XPS), and Fourier transform infrared spectroscopic (FT-IR). Results showed that adding PODE in diesel fuel could increase the proportions of the lower carbon-atom-number components and the contents of oxygen-containing compounds in the soluble organic fractions extracted from PM samples. The ratio of oxygen to carbon (O/C), the functional groups, and the nanostructure of dry soot obtained from XPS showed that the O/C rose as the PODE volume ratio increased. The graphitization degree of dry soot decreased in the order: diesel fuel > P10 > P30 > P20. The relative content of hydroxyl functional groups exhibited the same trend, while the relative content of carbonyl functional groups exhibited an opposite trend with the graphitization degree. Moreover, according to FT-IR, both the branching degree and the relative content of hydrocarbon functional groups of aliphatics are influenced by the graphitization degree of dry soot. A turning point at P20 observed by analysis results above indicated that the chemical characteristics of PM could be affected not only by fuel properties but also by the process of fuel combustion and PM formation.

A Novel pH-Stable, Bifunctional Xylanase Isolated from a Deep-Sea Microorganism, Demequina sp. JK4

Meng Xin,Zong Ze Shao,Yu Zhi Hong,Ling Lin,Chan Juan Li,Zi Duo Liu 한국미생물 · 생명공학회 2009 Journal of microbiology and biotechnology Vol.19 No.10

다감각 서비스의 특성이 박물관 관람 만족도에 미치는 영향

리멍신 ( Li¸ Meng Xin ),구자준 ( Koo¸ Ja Joon ) 디자인융복합학회(구.한국인포디자인학회) 2021 디자인융복합연구 Vol.20 No.1

4차 산업 시대에는 박물관이 제공하는 서비스의 기능이 매우 다양해졌다. 이에 따라 본 연구는 박물관이 제공하는 서비스 중에서 다감각 서비스의 특성이 박물관 관람객의 관람만족도에 어떠한 영향을 미치는지에 대하여 알아보고자 하였다. 본 연구는 총 3가지의 단계로 진행되었다. 첫째, 문헌 고찰을 통한 박물관, 다감각 서비스, 관람만족도 등의 개념을 파악하였다. 특히 다감각 서비스의 특성과 그 하위 요소들을 도출하였다. 둘째, 박물관에서 다감각 서비스를 활용한 실례를 확인하고 분석하였다. 셋째, 박물관에서 다감각 서비스 경험이 있는 대상자를 통해 설문조사를 실시하였고, 이를 토대로 실증 분석을 하였다. 그 결과 다감각 서비스의 특성인 융복합성, 자극성, 특히 가상성이 박물관의 관람만족도에 긍정적인 영향을 미친다는 것을 알 수 있었다. 따라서 박물관은 관람객의 관람만족도를 높이기 위해 박물관 전시에 다감각 서비스를 활용하며 다양한 기술과 전시 요소들을 결합하여 신체적 자극과 감각의 상호작용을 통해 관람객에게 새로운 경험을 제공하여야 한다. In the era of the fourth Industrial Revolution, types and functions of services provided by museums have become very diversified. The purpose of this research is to explore how the characteristics of multi-sensory services at museum affect the satisfaction of visitors. It has divided into 3 stages. First, through a literature overview, mastering the concepts of multi-sensory services and visitors' satisfaction, determine the characteristics of multi-sensory services and its subfactors. Secondly, analyzing the actual cases of multi-sensory services. Thirdly, an empirical analysis after questionnaire survey. The result proves that the characteristics of multi-sensory service, melting complex, irritating, especially illusion have a positive impact on visitors' satisfaction. Therefore, we conclude that through the combination of various elements at exhibition space, the interaction of physical stimulation and sensory can trigger various emotions, which can provide new experiences and improve visitors' satisfaction.

Low beta superconducting cavity system design for HIAF iLinac

Mengxin Xu,Yuan He,Shengxue Zhang,Lubei Liu,Tiancai Jiang,Zehua Liang,Tong Liu,Yue Tao,Chunlong Li,Qitong Huang,Fengfeng Wang,Hao Guo,Feng Bai,Xianbo Xu,Shichun Huang,Xiaoli Li,Zhijun Wang,Shenghu Zha Korean Nuclear Society 2023 Nuclear Engineering and Technology Vol.55 No.7

A superconducting ion-Linac (iLinac), which is supposed to work as the injector in the High Intensity heavy-ion Accelerator Facility project, is under development at the Institute of Modern Physics (IMP), Chinese Academy of Sciences. The iLinac is a superconducting heavy ion linear accelerator approximately 100 meters long and contains 96 superconducting cavities in two types of 17 cyromodules. Two types of superconducting resonators (quarter-wave resonators with a frequency of 81.25 MHz and an optimal beta β = v/c = 0.07 called QWR007 and half-wave resonators with a frequency of 162.5 MHz and an optimal beta β = 0.15 called HWR015) have been investigated. The cavity design included extensive multi-parameter electromagnetic simulations and mechanical analysis, and its results are described in details. The fundamental power coupler and cavity dynamic tuner designs are also presented in this article. The prototypes are under manufacturing and expected to be ready in 2023.

A SiC MOSFET Based High Efficiency Interleaved Boost Converter for More Electric Aircraft

Haider Zaman,Xiancheng Zheng,Mengxin Yang,Husan Ali,Xiaohua Wu 전력전자학회 2018 JOURNAL OF POWER ELECTRONICS Vol.18 No.1

Silicon Carbide (SiC) MOSFET belongs to the family of wide-band gap devices with inherit property of low switching and conduction losses. The stable operation of SiC MOSFET at higher operating temperatures has invoked the interest of researchers in terms of its application to high power density (HPD) power converters. This paper presents a performance study of SiC MOSFET based two-phase interleaved boost converter (IBC) for regulation of avionics bus voltage in more electric aircraft (MEA). A 450W HPD, IBC has been developed for study, which delivers 28V output voltage when supplied by 24V battery. A gate driver design for SiC MOSFET is presented which ensures the operation of converter at 250kHz switching frequency, reduces the miller current and gate signal ringing. The peak current mode control (PCMC) has been employed for load voltage regulation. The efficiency of SiC MOSFET based IBC converter is compared against Si counterpart. Experimentally obtained efficiency results are presented to show that SiC MOSFET is the device of choice under a heavy load and high switching frequency operation.

An Isotache Model for Frozen Soil Taking Account the Effect of Creep on Plastic Yield Pressure

Xiaoliang Yao,Jilin Qi,Xiangping Qiao,Mengxin Liu 대한토목학회 2018 KSCE JOURNAL OF CIVIL ENGINEERING Vol.22 No.2

Plastic yield pressure is a key factor influencing mechanical behavior of frozen soil. In this paper, an isotache model taking account the effect of creep on plastic yield pressure was modified to describe the mechanical behavior of frozen soil. A series K0 compression tests after different creep time and at different temperature were carried out on a fine grained soil obtained from Qinghai-Tibet plateau. Based on analysis of the tested results, it was proved that the strain development of the tested frozen soil obeys the postulation of parallel lines in isotache model. Meanwhile, the development of plastic yield pressure with creep strain is inversely related to temperature, which can be reasonably described by exponential function deduced from the isotache model. The sharp strain increase of frozen soil can be captured by the isotache model when the surcharge loading exceeds the plastic yield pressure. After modifying the isotache model as temperature dependent, mechanical behavior of frozen soil at different temperature can be described reasonably, and the development of plastic yield pressure with creep strain and temperature can be calculated conveniently.

A SiC MOSFET Based High Efficiency Interleaved Boost Converter for More Electric Aircraft

Zaman, Haider,Zheng, Xiancheng,Yang, Mengxin,Ali, Husan,Wu, Xiaohua The Korean Institute of Power Electronics 2018 JOURNAL OF POWER ELECTRONICS Vol.18 No.1

Silicon Carbide (SiC) MOSFET belongs to the family of wide-band gap devices with inherit property of low switching and conduction losses. The stable operation of SiC MOSFET at higher operating temperatures has invoked the interest of researchers in terms of its application to high power density (HPD) power converters. This paper presents a performance study of SiC MOSFET based two-phase interleaved boost converter (IBC) for regulation of avionics bus voltage in more electric aircraft (MEA). A 450W HPD, IBC has been developed for study, which delivers 28V output voltage when supplied by 24V battery. A gate driver design for SiC MOSFET is presented which ensures the operation of converter at 250kHz switching frequency, reduces the miller current and gate signal ringing. The peak current mode control (PCMC) has been employed for load voltage regulation. The efficiency of SiC MOSFET based IBC converter is compared against Si counterpart. Experimentally obtained efficiency results are presented to show that SiC MOSFET is the device of choice under a heavy load and high switching frequency operation.

Investigation on Fabrication and Microstructure of Ti–6Al–4V Alloy Hollow Spheres by Powder Metallurgy

Tianmiao Yu,Fengchun Jiang,Chunhe Wang,Mengxin Cao,Zhenqiang Wang,Yunpeng Chang,Chunhuan Guo 대한금속·재료학회 2021 METALS AND MATERIALS International Vol.27 No.5

In this study, the Ti–6Al–4V alloy hollow spheres were prepared by powder metallurgy method under different sinteringtemperatures (1200 °C, 1250 °C, 1300 °C, 1350 °C and 1400 °C). And the density, shrinkage and microstructure of hollowspheres were tested by Archimedes drainage method, diameter measurement, optical microscope and scanning electronmicroscope, respectively. The results show that the density and shrinkage of hollow spheres increase gradually with thesintering temperature increasing, while the porosity of the shell of hollow spheres decreased along with the increase of sinteringtemperature. When the sintering temperature is 1400 °C, the hollow sphere has the largest density of 2.10 g/cm3, thelargest shrinkage of 22.0% and the smallest porosity of 14.2%. By comparing the micro-morphology and properties underdifferent temperatures, when the sintering process lasted for 180 min at 1400 °C, the Ti–6Al–4V hollow spheres have thesmallest porosity and the largest density.

Hot Keyword Extraction of Sci-tech Periodicals Based on the Improved BERT Model

Bing Liu,Zhijun Lv,Nan Zhu,Dongyu Chang,Mengxin Lu 한국인터넷정보학회 2022 KSII Transactions on Internet and Information Syst Vol.16 No.6

With the development of the economy and the improvement of living standards, the hot issues in the subject area have become the main research direction, and the mining of the hot issues in the subject currently has problems such as a large amount of data and a complex algorithm structure. Therefore, in response to this problem, this study proposes a method for extracting hot keywords in scientific journals based on the improved BERT model.It can also provide reference for researchers,and the research method improves the overall similarity measure of the ensemble,introducing compound keyword word density, combining word segmentation, word sense set distance, and density clustering to construct an improved BERT framework, establish a composite keyword heat analysis model based on I-BERT framework.Taking the 14420 articles published in 21 kinds of social science management periodicals collected by CNKI(China National Knowledge Infrastructure) in 2017-2019 as the experimental data, the superiority of the proposed method is verified by the data of word spacing, class spacing, extraction accuracy and recall of hot keywords. In the experimental process of this research, it can be found that the method proposed in this paper has a higher accuracy than other methods in extracting hot keywords, which can ensure the timeliness and accuracy of scientific journals in capturing hot topics in the discipline, and finally pass Use information technology to master popular key words.