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Espinosa-Hernandez, Graciela,Bamaca-Colbert, Mayra Y.,Vasilenko, Sara A.,Mirzoeff, Charlotte A. Korean Association of Child Studies 2013 Child studies in Asia-Pacific context Vol.3 No.2
We examined the associations between Latino cultural variables and four sexual behaviors among female adolescents of Mexican origin. Participants ages 14 to 19 (N = 153; 70% born in the U.S) completed surveys about four sexual behaviors (making out, receiving and performing oral sex, and vaginal sex) and cultural variables (nativity, language use, familism, and importance of female virginity). Findings indicated that participants who were born in the U.S. were less likely to have engaged in making out and vaginal sex than participants born in Mexico. Participants reporting stronger familism were less likely to have engaged in making out and oral sex than participants reporting less familism. For all behaviors, placing a greater value on female virginity was associated with lesser odds of engaging in that behavior. This study expands our understanding of the role of nativity and Latino values in the sexual behaviors of Mexican-origin female adolescents.
Influencer Marketing: College Students’ Attitudes on Social Media
Omar Dominguez,Mayra Hernandez,Thomas Lee,Joy Smith,Sua Jeon 전남대학교 생활과학연구소 2019 生活科學硏究 Vol.29 No.1
Influencer marketing is a type of marketing in which respected experts are paid to advertise a product to influence follower attitudes. With the rise of social media use among college students, this study examines the effectiveness of influencer marketing in this market segment. Using data from 150 college students this study empirically examines the use of influencer marketing and the effect on college students’ consumer attitudes on social media. The results indicate that college students’ use of social media is positively associated with elevated consumer attitudes towards brands through influencer marketing. Discussion of these findings, their implications, and limitations are provided in the research.
Graciela Espinosa Hernandez,Mayra Y Bamaca Colbert,Sara A Vasilenko,Charlotte A Mirzoeff 한국아동학회 2013 Child studies in Asia-Pacific context Vol.3 No.2
We examined the associations between Latino cultural variables and four sexual behaviors among female adolescents of Mexican origin. Participants ages 14 to 19 (N = 153; 70% born in the U.S) completed surveys about four sexual behaviors (making out, receiving and performing oral sex, and vaginal sex) and cultural variables (nativity, language use, familism, and importance of female virginity). Findings indicated that participants who were born in the U.S. were less likely to have engaged in making out and vaginal sex than participants born in Mexico. Participants reporting stronger familism were less likely to have engaged in making out and oral sex than participants reporting less familism. For all behaviors, placing a greater value on female virginity was associated with lesser odds of engaging in that behavior. This study expands our understanding of the role of nativity and Latino values in the sexual behaviors of Mexican-origin female adolescents.