Analysis of the Purchase Behavior of Imported Organic Foodstuffs in Italy and Korea

Giulia Maggi(Giulia Maggi ),김정호(Jung-Ho Kim) 경희대학교 국제지역연구원 2022 아태연구 Vol.29 No.1

글로벌 유기농 농산물 시장의 급성장에도 불구하고 소비자들의 수입 유기농 제품 구매 행동에 대한 연구는 제한적이다. 본고는 수입 유기농 식품의 구매 결정 과정에서 이탈리아와 한국 소비자 사이의 차이점과 공통점을 강조함으로써 해당 분야 연구에 이바지하고자 하였다. 양국은 유기농법을 장려하고 친환경 제품의 생산 및 소비에 대한 교육을 강화하고 있다. 또한, 이탈리아와 한국은 한-유럽연합 유기가공식품 상호 동등성 인정 협정을 맺은 바 있다. 이는 양국의 유기농 제품 무역에 긍정적인 영향을 미칠 것으로 전망된다. 소비자들의 수입 유기농 식품 구매 의사결정에 영향을 미치는 요인들로는 신뢰성, 제품 속성, 원산지 효과 및 윤리적 고려가 있다. 두 나라 소비자들의 수입 유기농 식품 구매 의사결정 요인 분석과 비교 연구에는 AHP 기법이 활용되었다. 양국 소비자들의 수입 유기농 식품 구매에 영향을 미치는 주요 요인은 유사하였으나, 세부적인 차이도 드러났다. 한국 소비자는 보다 브랜드 지향적이며 녹색 이미지를 중요시하는 반면, 이탈리아 소비자는 원산지와의 거리 및 동물복지를 상대적으로 중요시하는 것으로 나타났다. 이러한 결과들은 한국이나 이탈리아 시장에 진출하고자 하는 기업에게 큰 도움이 될 것으로 보이며, 도출된 결론은 해당 분야에 대한 후속연구의 초석이 될 것으로 기대된다. Despite the growth of the global market for organic agri-food products, studies focusing on the consumer purchase behavior towards imported organic goods are rather limited. This paper wishes to contribute to this research area by highlighting the differences and commonalities between Italian and Korean consumers in the process of decision making towards imported organic food products. Both countries have been promoting organic farming and boosting awareness and education towards climate change and the production and consumption of eco-friendly products. The demand for organic products is expected to increase further as a result. Italy and Korea can also count on the EU-ROK Organic Equivalency Agreement which provides a big advantage in terms of trading time and costs. Overall, the factors influencing the decision making of consumers of imported organic foodstuffs are trustworthiness, product attributes, country of origin, and ethical concern. The relative relevance and preference among these factors given by the two consumer groups in the process of decision making were analyzed using the Analytical Hierarchy Process (AHP) methodology. The results suggest that Italian and Korean consumers value criteria similarly. Nevertheless, there is a difference of perception of the products’ ethical dimension and the relevance given to brand and reputation. Korean consumers are generally more brand oriented and value green image comparatively more, while to Italian consumers distance to the country of origin, and animal welfare are comparatively more important. These new insights can be useful for marketers wishing to enter or strengthen their position in the Korean and / or the Italian markets. Finally, the conclusions drawn can serve as a basis for further research about purchase behavior towards imported organic products.

Biotechnology of Chitosanolytic Enzymes

Maggy Thenawidjaja Suhartono,Ekowati Chasanah,Yu Ryang Pyun 한국식품영양과학회 2002 Preventive Nutrition and Food Science Vol.7 No.4

The Game People Played: Mahjong in Modern Chinese Society and Culture

Maggie Greene 고려대학교 민족문화연구원 2015 Cross-Currents Vol.- No.17

This article considers the discourse surrounding the popular Chinese table game of mahjong in the nineteenth and twentieth centuries, using it as a barometer to trace social and cultural changes during the late Qing and Republican periods. After analyzing the connection between mahjong; its forerunner, madiao; and their antithesis, weiqi (go), it traces the changing position of mahjong in Chinese society from a game seemingly loathed by literati to a staple of bourgeois parlors. Drawing on a variety of journals, newspapers, and visual sources, the article further explores culture from class and gender perspectives in the late Qing and Republican periods, as mahjong moved from a visibly male activity to one largely associated with women. Finally, it considers the relationship between games and discourses of modernity, and the important changes taking place regarding leisure time in the twentieth century. The article argues that mahjong has been uniquely resistant to regulation and control. Enjoyment of the game spread across class and gender lines, despite the efforts of reformers, for reasons that reflect and embody key shifts from the late Qing dynasty through the end of the Republican period.

British degrees made in Hong Kong: an enquiry into the role of space and place in transnational education

Maggi W. H. Leung 서울대학교 교육연구소 2013 Asia Pacific Education Review Vol.14 No.1

The fundamental logic of transnational education programmes is a one-to-one transfer of institutional capital across space and an unimportance of place. This article interrogates these presumptions and argues that space and place play an important role in transnational education. Drawing on research that examines the experiences of students and graduates of British degree programmes offered in Hong Kong, we conclude that institutional capital does not always travel wholly and smoothly due to a combination of policy-related, social, cultural and economic factors. Our findings also underline the importance of place in students’ experiences, which are not sufficiently recognised by the providers. This, in turn, affects the ability of students to cultivate institutional and other forms of social capital, with implications for subsequent employment opportunities and social mobility.

D. H. 로렌스와 변경으로서의 자아

Maggie McConnell 한국로렌스학회 2005 D.H. 로렌스 연구 Vol.13 No.2

미국인들이 쟁취하려고 노력하는 미국의 꿈을 대표하는 개인성에 대한 여러 논의가 있어왔다. 그러나 실제로 개인성을 어떻게 확보할 수 있는지에 대한 설득력 있는 논의는 부족했다고 볼 수 있다. 로렌스가 평생을 두고 고민한 소설이란 무엇인가라는 화두는 이런 개인성에 대한 논의의 폭을 넓혀줄 수 있다. 로렌스는 소설쓰기의 역사를 새로운 자아를 획득해 가는 과정으로 보았다. 특히 그가 미국고전문학연구에서 고찰하는 미국소설이 형성되는 과정과 미국인들의 자아가 만들어져가는 과정에 대한 날카로운 비평은 오늘날 우리에게 미국의 꿈에 대해 반성할 기회와 통찰력을 제공한다. 본 논문은 로렌스가 이 자아란 말을 어떤 맥락에서 사용하는지를 역사적으로 살펴보고 미국소설가들에 대한 그의 비평들을 자세히 분석함으로써 그가 추구한 새로운 자아가 무엇인지를 밝히고자 한다.

[우리와 같은 여성들 1] 유니게 - 「아들을 바친 여자」

Maggie Mason,정숙자(번역자) 새가정사 1982 새가정 Vol.- No.-

Calculating the excited state reactivity of a manganese(IV)‐oxo species with a negatively charged ligand

Maggie Ng,조경빈 대한화학회 2023 Bulletin of the Korean Chemical Society Vol.44 No.7

It was previously found that MnIVO species with neutral ligands perform C-H activation reactions through an “excited state reactivity” (ESR), where a valence electron in the MnIVO moiety is spontaneously excited to a higher orbital to create a more potent reactant. We extend this to a MnIVO compound with a negatively charged ligand ([MnIV(O)(DPAQ)]+), which we investigate with density functional theory. It is found that ESR are indeed preferable even in this case, and that the ligand charge may only have an indirect effect on ESR. Instead, ligand rigidity is proposed to affect the ESR rate more directly. In addition, an example of a new β-electron transfer pathway was found, where three key orbitals mix to deliver the incoming electron to its final orbital position. This study supports the notion that ESR may be more common in C–H activation reactions of MnIVO compounds than what is so far known.

DO MORAL EMOTIONS MAKE PEOPLE RESPONSIBLE CONSUMERS? A PRELIMINARY INVESTIGATION OF INCIDENTAL GUILT AND SHAME

Maggie Y. Chu,Frederick H.K. Yim,Lisa C. Wan,Elisa K.Y. Chan 글로벌지식마케팅경영학회 2018 Global Marketing Conference Vol.2018 No.07

In nowadays consumption-based society, products (e.g. food and electronic products) are often thrown away before they are sufficiently used. The aversive consequence of such a lifestyle is becoming more alarming. There is an urgent need for a change in people’s consumption style. How can we make people correct their existing wasteful consumption behaviors and act responsibly? In fact, feelings very often can influence people’s behavior and judgments (Schwarz, 1990), even though the feelings are aroused by irrelevant sources - incidental emotion (Garg, Inman, & Mittal, 2005; Lerner & Keltner, 2000; Schwarz & Clore, 1983). Feelings of guilt and shame are known as moral emotions which are the guidance to ethical behaviors (Tangney, 1991, 2003). Although there is a significant overlapping between these two emotions, they also differ in several important aspects. One critical difference lies in the way the transgressor makes attributions (Niedenthal, Tangney, & Gavanski 1994). A transgressor who attributes the wrongdoing to a specific behavior (i.e. “I’ve done something bad”) is more likely to experience guilt while a transgressor who makes attribution to the global self (i.e. “I’m a terrible person”) is more likely to experience shame (Tracy & Robins, 2004). Given these fundamental differences, we speculate that a guilt-laden consumer is more likely to correct his or her wrongdoing (i.e. wastage) by taking reparative actions to minimize waste but a shame-laden consumer may possibly give up doing so. Findings from an experimental study (N=90) largely support this prediction. Undergraduate students who were made to feel shame were less likely to participate in a recycling campaign organized by the university than the students in the control condition. They reported a lower intention to use recycling facilities provided. On the other hand, participants who were made to feel guilt reported a marginally higher intention to participate in the campaign than the control participants. These preliminary findings suggest that emotional experience derived from other life domains might determine responsible consumption behaviors. Shame, which is commonly regarded as a moral emotion, may not necessarily make people more responsible consumers. The mechanism that underlies this effect may warrant further investigation.

ON ENCOURAGING GREEN LIVING – WHEN DOES A POSITIVE ROLE MODEL BACKFIRE?

Maggie Y. Chu,Lisa C. Wan 글로벌지식마케팅경영학회 2020 Global Marketing Conference Vol.2020 No.11

D, H. Lawrence and the Frontier of the Self

Maggie McConnell 한국로렌스학회 2005 D.H. 로렌스 연구 Vol.13 No.2