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Analysis of Cardinal Direction Visibility by using the Pairwise Comparison
( Minju Kim ),( Kazunari Morimoto ),( Noriaki Kuwahara ) 한국감성과학회 2014 춘계학술대회 Vol.2014 No.-
In this paper, we are evaluated which can be easy understood to design of visibility through cardinal directions. It is necessary to design a cardinal direction that user can be understood the information easily. We collect cardinal direction information from various databases. The experiment observes 2 aspects, cardinal direction design elements and textual information element. Based on the extract from design elements, the cardinal direction was classified into four groups depending on the shape. According to their own direction the design elements composed of a total of 24 stimuli. Forty subjects participant in the experiment was conducted using the paired comparison test. Two sample images cardinal direction were randomly displayed on screen and then the picture of the more easily understand cardinal direction is chose by them. Result is that, four kinds of designs are chosen by experimenter as the most intelligible cardinal direction design. The four kinds of design have two common points. The first they all consist of the English alphabet ``N`` which means the north direction. As everyone knows cardinal points are the directions of north, east, south and west.
Analysis of Cardinal Direction visibility by using the Pairwise Comparison
Minju Kim,Kazunari Morimoto,Noriaki Kuwahara 대한인간공학회 2014 대한인간공학회 학술대회논문집 Vol.2014 No.5
In this paper, we are evaluated which can be easy understood to design of visibility through cardinal directions. It is necessary to design a cardinal direction that user can be understood the information easily. We collect cardinal direction information from various databases. The experiment observes 2 aspects, cardinal direction design elements and textual information element. Based on the extract from design elements, the cardinal direction was classified into four groups depending on the shape. According to their own direction the design elements composed of a total of 24 stimuli. Forty subjects participant in the experiment was conducted using the paired comparison test. Two sample images cardinal direction were randomly displayed on screen and then the picture of the more easily understand cardinal direction is chose by them. Result is that, four kinds of designs are chosen by experimenter as the most intelligible cardinal direction design. The four kinds of design have two common points. The first they all consist of the English alphabet ‘N’ which means the north direction. As everyone knows cardinal points are the directions of north, east, south and west. And in the second common points they all have the four cardinal directions. We discussed on, design elements and textual information that are interdependent in intelligible cardinal direction.
Tetsuya Sato,Kazunari Morimoto,Kazuko Sakamoto,Saori Kitaguchi,Kanji Kajiwara,John H Xin,Aran Hansuebsai,Suchitra Sueeprasan,James Nobbs,Kang Koo,Samsoo Kim,Soonjee Park,Josep Valldeperas,Mane I Lis 한국색채학회 2011 한국색채학회 학술대회 Vol.2011 No.10
Colours in our daily life give us impressions and induce various emotions. The emotions induced from the colour are made in our brain, and the colour emotions are greatly influenced by consciousness. It is difficult to know the level of the colour emotions. In our studies, some numerical expression of the colour emotions including seasonal colours has been tried. As colours induce our emotions, the colours influence human activities and behaviours. Recently, "colour marketing" relating to consumers" purchase motivations has been paid the attention. We investigated some influences of colour to the consumers" purchase motivation through some questionnaire surveys. This paper was summarized the cross-cultural comparison of colour emotion and its numerical expression, in addition, also summarized the influence of colour to the consumers" purchase motivation, with using some published papers of our previous studies.
Comparison of South Korean and Japanese Sensibility about Beauty of HIRAGANA
PARK Oh-Soon,NONAKA Takaka,NISHIWAKIA Tsuyoshi,MAEKAWA Zen-ichiro,MORIMOTO Kazunari,KUROKAWA Takao Korean Society for Emotion and Sensibility 2005 감성과학 Vol.8 No.1
Because hand-written characters, especially drawn by a brush can give readers various impressions, they are not only a communication method but also art works. Authors have already investigated the relationship between brush motion analytical results and sensory testing results obtained from Japanese hiragana and reported quantitative evaluation method for the beauty of hiragana, In this paper, sensory tests for South Koreans who cannot recognize the word are carried out, compared with sensory testing results of Japanese. The evaluation objects are 6 hiragana drawn by 4 beginners and 2 experts, Semantic Differential Method based on 30 paired evaluation words are used in the sensory tests. Therefore South Koreans also feel the beauty in hiragana drawn by experts, as compared with by beginners. On the other hand it was confirmed that South Koreans couldnt recognize the difference among beginners. Judging from the factor analysis results, both Japanese and South Koreans selected stability as the 1st factor, there is interesting difference in the following orders.