http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
이동통신 서비스 이용자의 전환의도에 관한 연구 : 개인 혁신성에 따른 집단 간의 차이를 중심으로
오종철(Jongchul Oh),윤성준(Sungjoon Yoon) 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.1
Recently, the researches to explain Switching Behavior through Theory of Planned Behavior have been discovered. Many researches say that System factors of mobile telecommunication service(MTS) is positively associated with Switching Intention. But There is no difference of system factors between mobile telecommunication services because of IT technique Development. Thus, this study investigated whether switching cost and alternative's attractiveness influence switching intention concerning mobile telecommunication service by adopting Theory of Planned Behavior (TPB) as an underlying theoretical premise. The study also attempted to determine the moderating effects of personal innovativeness on switching intention. For these purposes the author has developed several hypotheses as follows: H-1. The switching cost of different MTS is associated with the attitude of MTS which is using. H-2. The switching cost of different MTS is associated with the subjective norm of MTS which is using. H-3. The switching cost of different MTS is associated with the perceived behavior control of MTS which is using. H-4. The alternative's attractiveness of different MTS is associated with the attitude of MTS which is using. H-5. The alternative's attractiveness of different MTS is associated with the subjective norm of MTS which is using. H-6. The alternative's attractiveness of different MTS is associated with the perceived behavior control of MTS which is using. H-7. The switching cost of different MTS is associated with the switching intention. H-8. The alternative's attractiveness of different MTS is associated with the switching intention. H-9. The attitude of MTS is associated with the switching intention. H-10. The subjective norm of MTS is associated with the switching intention. H-11. The perceived behavior control of MTS is associated with the switching intention. H-12. The personal innovativeness has been a moderating effects to switching intention. Data has been collected from 403 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of using Mobile telecommunication service and the samples were selected among the middle and high school students who live in Seoul area, the university students who live in Seoul, Gyeonggi and Chungcheng Provinces, and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 23 days from March 28, 2008 through April 12, 2008. The positive analysis was done with SPSS 12.0K statistics package and visual PLS program using the analysis techniques of frequency analysis, reliability analysis, correlation analysis and factor analysis. In addition, structural equation modeling was conducted using AMOS 5.0. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using AMOS 5.0. The result of the overall model analysis is as follows: Chi-Square=378.306, d.f.=107, p-value=0.0, GFI=.904, AGFI= 0.863, IFI= 0.939, NFI= 0.917, RMSEA= 0.079, TLI= 0.922. The results of the overall model analysis were coherent. The following study results were revealed: First, switching cost was related positively to attitude, subjective norm and perceived behavior control, three components of TPB. Second, alternative's attractiveness was related negatively to subjective norm but positively to perceived behavior control. Third, switching cost and attitude was related negatively to switching intention, while perceived behavior control was related positively to switching intention. Finally, the study found the moderating effects of personal innovativeness on switching intention. Based on the results, the study offers marketing strategic implications for mobile telecommunication service industry.
Oh, Suyeon,Park, Hyungmin,Yi, Yu,Chae, Jongchul American Geophysical Union 2014 JOURNAL OF GEOPHYSICAL RESEARCH. SPACE PHYSICS Vol.119 No.1
The noise embedded in the raw data in one scientific discipline has sometimes been proven to be a valuable signal for another discipline, and there are examples throughout science history. The solar images taken by the solid state detectors (CCDs) of the Sun monitoring satellites are usually cleaned by removing the traces of cosmic rays on the raw CCD data files. Thus, while applying the method of removing the cosmic ray traces, we may be able to estimate the cosmic ray flux by counting the number of traces. The net cosmic ray flux is the sum of galactic cosmic rays and solar-originating particles. The latter are seen as highly transient flux changes related to solar eruptions. We can identify this kind of cosmic ray event from the association with phenomena revealed in processed solar images, and we show this using the data of SOHO/extreme ultraviolet imaging telescope (EIT). On the other hand, the estimated cosmic ray flux in the steady state is anticorrelated with solar cycle sunspot number. The profiles of estimated solar cosmic ray flux showing significant increase are found to be strongly correlated with the ground neutron monitor ground level enhancements. Additionally, the profile of estimated cosmic ray flux is consistent with that of the GOES P6 channel. It indicates that the particles with energy higher than 80 MeV may mainly produce the tracks on CCD of EIT. In conclusion, the raw solar images are valuable data for estimating both long-term cosmic ray variations and transient solar particles events.Key Points<list list-type='bulleted' id='jgra50782-list-0001'> <list-item id='jgra50782-li-0001'>Traces of cosmic rays on the raw CCD solar images taken by SOHO/EIT <list-item id='jgra50782-li-0002'>To convert real signals of solar cosmic ray flux variations by counting traces <list-item id='jgra50782-li-0003'>The noises in raw solar images are as a kind of solar cosmic ray flux meter