다문화가정의 사회통합모델에 관한 연구 : 지역사회자본과 사회적기업의 역할을 중심으로

오종철,Oh, Jong-chul 한국벤처혁신학회 2021 벤처혁신연구 Vol.4 No.1

Recently, as the number of foreigners residing in Korea has increased, Korea is preparing to enter a multicultural country. This study was conducted to present a social integration model for the purpose of solving the social problem of social integration of multicultural families. The purpose of this study is as follows. First, this study examines the role of local social capital for social integration by improving the quality of life of multicultural families and increasing their intention to participate in society. Second, the purpose of this study is to examine the effects of multicultural family members on the formation of local social capital, subjective quality of life and social participation intention, focusing on the role of social enterprises. To achieve the purpose of this study, members of multicultural families living in Seoul and Gyeonggi Province were selected as samples, and responses to local social capital, subjective quality of life, social participation intention and social identity were collected through structured questionnaires. A total of 363 valid questionnaires were tested for the relationship between variables through the structural equation model. The analysis result of this study is that first, human social capital and corporate social capital of members of multicultural families have a significant positive effect on subjective quality of life. Second, it was found that the corporate social capital and community social capital of members of multicultural families had a significant positive effect on the intention to participate in society. Third, it was found that the subjective quality of life of members of multicultural families did not significantly affect their intention to participate in society. Finally, it was found that social identity plays a partly controlling role when community capital of multicultural family members affects their intention to participate in society. Through this analysis result, it is expected that it will play a meaningful role as basic data for policy proposals for social integration of multicultural families.

비대면시대 소비자의 무인점포 지속적이용의도에 관한 연구: COVID-19 사회적 위험의 조절효과를 중심으로

오종철,Oh, Jong-chul 한국벤처혁신학회 2020 벤처혁신연구 Vol.3 No.2

Recently, the emergence of new technologies caused by the Fourth Industrial Revolution caused a great change not only in the overall society but also in the retail industry. In the retail industry, unmanned stores based on new technologies have emerged, changing the consumption behavior of consumers. In particular, the global pandemic caused by COVID-19, which appeared in December 2019, raised social risks, and as a result of this, the beginning of the non-face-to-face era, interest in unmanned stores is increasing. In this study, the effects of benefits factors (perceived usefulness, perceived economics, perceived enjoyment, relative advantages) and sacrifice factors (perceived risk, technicality) perceived by unmanned store users on continuous use intention through perceived value. In addition, it is a study to test through empirical analysis what role the social risk from COVID-19 plays in the process of consumption through unmanned stores. The purpose of this study is to provide strategic implications for the activation of unmanned stores in the non-face-to-face era. In this study, a total of 293 copies of data were collected for users of unmanned stores for hypothesis testing. In addition, the collected data was analyzed using SPSS 21.0 and AMOS 21.0 statistical programs. The results of the study are summarized as follows. First, it was found that the perceived benefits (perceived usefulness, perceived economics, perceived playfulness, and relative advantages) of unmanned stores all had a significant positive effect on perceived value. Second, it was found that all perceived sacrifices (perceived risk, technicality) of unmanned stores had a significant negative effect on perceived value. Third, it was found that the perceived value of unmanned stores had a significant positive effect on the intention to continue use. Finally, the social risk from COVID-19 has been shown to play a moderating role when the perceived sacrifice of unmanned stores affects the perceived value.

기술수용모형(TAM)과 기대확신이론(ECT)을 이용한 무선인터넷 서비스 이용자 수용에 관한 연구

오종철(Oh Jong-Chul) 대한경영학회 2006 대한경영학회 학술발표대회 발표논문집 Vol.2006 No.2

옵트인메일(Opt-In Mail) 서비스와 기업 이미지 및 고객충성도간의 관계에 관한 연구

오종철(Oh, Jong Chul),유시정(Yoo, Shi Jung),이수형(Lee, Soo Hyoung) 한국서비스경영학회 2008 서비스경영학회지 Vol.9 No.4

모바일 인터넷 서비스 이용의도에 관한 연구

오종철(Oh, Jong Chul),윤성준(Yoon, Sung Joon),우원(Wu, Yuen) 한국서비스경영학회 2010 서비스경영학회지 Vol.11 No.5

The mobile Internet service environment is changing more rapidly than ever before. It is characterized by intensifying domestic competition, service diversification, and more sophisticated and demanding customers who have greater expectations related to their ubiquitous Internet usage. Using of Mobile internet may also depend on their personality. We performed research on the relationship of personality and technology acceptance. In our study we combined the technology readiness index (TRI) and TAM into one model. Specifically, we measured the relation between TRIs personality trait dimensions-optimism, innovativeness, discomfort, and insecurity- and the cognitive dimensions of TAM. Data collected from 210 respondents in Korea were tested against the research model using the structural equation modelling approach. Analysis revealed that personality traits had the expected impact on user perceptions. The results indicate that TRAM substantially broadens the applicability and the explanatory power of either of the prior models and may be a better way to gauge technology adoption in situations where adoption is not mandated by organizational objectives. Further, theoretical and practical implications and future research directions are discussed.

인터넷을 통한 디지털콘텐츠의 충동구매에 관한 연구

오종철(Oh, Jong-Chul) 대한경영학회 2009 大韓經營學會誌 Vol.22 No.1

UTAUT 모형을 적용한 인터넷 서비스 채택의 영향요인

오종철(Oh, Jongchul),유시정(Yoo, Shijung),양태식(Yang, Taesik) 한국서비스경영학회 2009 한국서비스경영학회 학술대회 Vol.2009 No.5

오픈마켓 테넌트의 서비스 회복노력이 오픈마켓 충성도에 미치는 영향

오종철(Oh, Jong Chul),장형섭(Jang, Hyung Sub) 한국서비스경영학회 2013 서비스경영학회지 Vol.14 No.5

The open market is becoming more and more important as an intermediary for both sellers and buyers. This study investigates the effect of the relationships between tenant service recovery efforts, tenant trust, open market trust, and loyalty of open market. And the another purpose of this study is to examine how trust transfer between tenant and open-market site affect loyalty of open market. The following study results were revealed: First, tenant service recovery effort was related positively to tenant trust and open market trust. Second, tenant service recovery effort was related positively to loyalty of open market. Third, tenant trust was related positively to open market trust. Finally, tenant trust and open market trust were related positively to loyalty of open market.

2요인이론을 적용한 인터넷쇼핑몰 이용의도에 영향을 미치는 요인에 관한 연구

오종철(Oh, Jongchul),박병일(Park, Byungil),장형섭(Jang, Hyungsub) 한국서비스경영학회 2008 한국서비스경영학회 학술대회 Vol.2008 No.11

이동통신 서비스 이용자의 전환의도에 관한 연구 : 개인 혁신성에 따른 집단 간의 차이를 중심으로

오종철(Jongchul Oh),윤성준(Sungjoon Yoon) 한국마케팅과학회 2009 마케팅과학연구 Vol.19 No.1

Recently, the researches to explain Switching Behavior through Theory of Planned Behavior have been discovered. Many researches say that System factors of mobile telecommunication service(MTS) is positively associated with Switching Intention. But There is no difference of system factors between mobile telecommunication services because of IT technique Development. Thus, this study investigated whether switching cost and alternative's attractiveness influence switching intention concerning mobile telecommunication service by adopting Theory of Planned Behavior (TPB) as an underlying theoretical premise. The study also attempted to determine the moderating effects of personal innovativeness on switching intention. For these purposes the author has developed several hypotheses as follows: H-1. The switching cost of different MTS is associated with the attitude of MTS which is using. H-2. The switching cost of different MTS is associated with the subjective norm of MTS which is using. H-3. The switching cost of different MTS is associated with the perceived behavior control of MTS which is using. H-4. The alternative's attractiveness of different MTS is associated with the attitude of MTS which is using. H-5. The alternative's attractiveness of different MTS is associated with the subjective norm of MTS which is using. H-6. The alternative's attractiveness of different MTS is associated with the perceived behavior control of MTS which is using. H-7. The switching cost of different MTS is associated with the switching intention. H-8. The alternative's attractiveness of different MTS is associated with the switching intention. H-9. The attitude of MTS is associated with the switching intention. H-10. The subjective norm of MTS is associated with the switching intention. H-11. The perceived behavior control of MTS is associated with the switching intention. H-12. The personal innovativeness has been a moderating effects to switching intention. Data has been collected from 403 respondents for this study using a questionnaire method. The survey for the actual analysis of the research was done and analyzed with the customers who have an experience of using Mobile telecommunication service and the samples were selected among the middle and high school students who live in Seoul area, the university students who live in Seoul, Gyeonggi and Chungcheng Provinces, and the ordinary workers who are working in Seoul and Gyeonggi Province. The survey was done for 23 days from March 28, 2008 through April 12, 2008. The positive analysis was done with SPSS 12.0K statistics package and visual PLS program using the analysis techniques of frequency analysis, reliability analysis, correlation analysis and factor analysis. In addition, structural equation modeling was conducted using AMOS 5.0. The data was analyzed by frequency analysis using SPSS 12.0 and structural equation modeling using AMOS 5.0. The result of the overall model analysis is as follows: Chi-Square=378.306, d.f.=107, p-value=0.0, GFI=.904, AGFI= 0.863, IFI= 0.939, NFI= 0.917, RMSEA= 0.079, TLI= 0.922. The results of the overall model analysis were coherent. The following study results were revealed: First, switching cost was related positively to attitude, subjective norm and perceived behavior control, three components of TPB. Second, alternative's attractiveness was related negatively to subjective norm but positively to perceived behavior control. Third, switching cost and attitude was related negatively to switching intention, while perceived behavior control was related positively to switching intention. Finally, the study found the moderating effects of personal innovativeness on switching intention. Based on the results, the study offers marketing strategic implications for mobile telecommunication service industry.