국제통상환경 변화에 따른 미국, EU, 일본, 한국의 통상 정책의 특징 및 수단의 차이에 관한 비교 연구

변재웅 한국통상정보학회 1999 통상정보연구 Vol.1 No.2

최근 WTO 체제의 출범, 지역주의 확산 등으로 국제통상환경은 변화하고 있으며, 각국의 통상정책에 상당한 영향을 미치고 있다. 특히 미국, EU, 일본의 통상정책은 한국을 비롯한 국제통상환경 전반에 매우 민감한 영향을 주고 있다. 이러한 국제통상환경의 변화에 따라 필요한 것은 주요국의 통상정책 및 제도에 관한 연구이다. 본 연구는 미국, EU, 일본, 한국의 통상정책과 수단의 특징을 비교 · 분석하였는데, 각국 통상정책의 다양한 특성을 보여주고 있다.

구강악안면 영역에서 Tutoplast Dura의 임상적 적용

지재휴,김영균,여환호,박인순,변웅래 大韓顎顔面成形再建外科學會 1996 Maxillofacial Plastic Reconstructive Surgery Vol.18 No.1

Human Dura mater treated by various processes was used to restore small periodontal defects, large bony defects for improvement of new bone formation, and soft tissue defects and replace the disc of TMJ, etc.. Tutoplast Dura is the solvent-preserved Human Dura mater and sterilized by gamma radiation. In our department, Tutoplast Dura was implanted in 32 patients, from 1994, 6 to 1995, 7. We implanted the Tutoplast Dura at 11 various cysts, 6 implantations, 4 fractures, 3 clefts, 2 TMJ disease, 2 maxillary sinusitis, etc.. We performed the retrospective study about the purpose of Tutoplast Dura implantation, postoperative complication and histologic examination of biopsy specimen at implant second surgery.

단일전구체를 이용한 SiC 나노로드의 성장

노대호,김재수,변동진,양재웅,김나리 대한금속재료학회 2003 대한금속·재료학회지 Vol.41 No.9

SiC nanorod has been synthesized directly on Si using CVD method. Ni was used for liquid catalyst during growth, and HMDS was used for source materials. Growth temperature and time effected grown nanorod’s diameter by growth rate. Deactivation was occurred at high source gas concentration. From the cross-sectional SEM image, SiC nanorod growth was divided two regions because of lateral VS growth effect. SiC nanorod was grown with uniaxial direction and highly crystalline phase.

포터(Porter)의 분석을 통해 본 성공적인 글로벌 브랜드 BMW

( Jae Woong Byun ) 한국유통경영학회(구 한국유통정보학회) 2014 유통정보학회지 Vol.17 No.5

본 논문은 포터(Porter)의 분석을 통해 성공적인 글로벌 브랜드인 BMW를 분석한다. BMW는 2위Audi와 3위 벤츠와 함께 고급자동차 시장의 선두주자로서 2013년 전년보다 6.4% 증가한 165.8만대의 자동차를 전 세계에 판매했다. BMW가 세계 고급자동차 시장에서 위치를 더욱 확고하게 된 이유는 우수한 브랜드 인지도, 전 세계의 훌륭한 제조 및 R&D센터 구축, 최근 판매호조와 수익 증가의영향이 크다. 포터의 모형 분석을 통하여 BMW사의 경영전략과 소비자와의 관계, 이를 통한 국제적 영향 등을통해서 성공요인을 잘 파악할 수 있다. BMW는 그동안 독일 자동차의 역사만큼 괄목할만한 성장을보여주었는데, BMW의 성장전략으로 적극적인 국제화 전략, 프리미엄 브랜드 및 기술 개발 전략, 브랜드 차별화 전략, 수출시장 다변화 전략, 적극적인 기업(Mini, Rolls Royce) M&A 전략 등이 특징이있다. BMW의 성공을 분석하기 위하여 본 논문은 2장에서 먼저 BMW의 브랜드 가치와 최근 성공적인 성과에 대해서 분석한다. 제 3장과 제 4장에서 포터모형, SWOT과 경쟁력을 각각 분석한 후, 마지막 5장에서 결론을 도출한다. BMW has strengthened its position as the world`s leading premium car brand. BMW sold morevehicles in 2013 than ever before in the company`s history with an increase of 6.4% from theprevious record year of 2012. Due to its famous brand value, excellent manufacturing plants andR&D centers, and high volume of recent global luxury car sales and revenues, BMW maintains itsfame and popularity among consumers. The company has an international impact because Porter`s Five Forces model is very effective inanalyzing the BMW`s tactics and employing them to the circumstances of the customers. BMW hasshown a notable growth in the history of German automobile. BMW`s growth strategies includeactive globalisation strategy, premium brand and technique development strategy, branddifferentiation strategy, diversification of export markets strategy, and progressive advancedenterprise(Mini, Rolls Royce) M&A strategy. Before analyzing the current success of BMW Groupby Porter`s Five Forces, SWOT, and the Competitiveness Analysis, the section II will discuss a briefanalysis of the brand and performance of the current market leader of BMW. Finally, conclusionsare provided with some future prospects of the BMW Group.

The ‘Hollowing Out’ of Industry in Korea

Byun, Jae-Woong(변재웅),요시나가 타다카즈(토론자) 계명대학교 산학연구소 2007 經營經濟 Vol.40 No.1

This paper discusses the causes and implications of the so-called ‘hollowing out’ of industry in Korea. The hollowing out of industry means deindustrialization of a country after domestically located industries move out to better places that enable them to regain lost international competitiveness. It is found that at present although there is no serious hollowing out of industry in Korea, it is nevertheless observed that there are some potential symptoms of this phenomenon in terms of the rate of decline of manufacturing employment, average domestic investment growth, the balance of payments, R&D location, and so on. All advanced economies such as those of the UK and the USA have experienced a spectacular decline in the share of manufacturing employment phenomenon referred to as deindustrialization. Contrary to popular perceptions, however, deindustrialization is not a negative phenomenon, but is the natural consequence of industrial dynamism in an already developed economy. In the early 1990s, many industries became alarmed about the decline of manufacturing employment and the sharp rise in the share of jobs in services. Deindustrialization was said to be a cause of Korean economic decline that ultimately would affect everyone. A new study by R. E. Rowthorn and R. Ramaswamy(1997), however, refuses to accept that manufacturing is good and services are bad, a notion that still remains in the back of many people’s minds, arguing instead that growth in service employment is actually a sign of economic strength, not weakness. The rise of the service sector is a worldwide phenomenon, and service employment has actually grown more rapidly in Europe and Japan. Deindustrialization, therefore, is not necessarily a symptom of the failure of a country’s manufacturing sectors but simply the natural outcome of the process of successful economic development.

Successful Global Brand of the Adidas : Porter’s 5 Forces and SWOT Analyses

Jae-Woong Byun 한국무역통상학회 2015 무역통상학회지 Vol.15 No.4

This paper will focus on the value-based services for sustainable business of Adidas and how Adidas managed to become what it is today: the second largest sports apparel manufacturer after Nike. The main part of this paper is the analysis of the industry where Adidas applies a 5-forces analysis in its business. Additionally, a SWOT analysis helps to understand the reasons behind the success of Adidas and show the current state of the company. We will have a look on the way how Adidas is positioning globally. In addition, there are some comparative analysis between Adidas and Nike to understand their differentiated marketing strategy. For the business analysis, Porter's Five Forces model and the SWOT analysis are very effective in analyzing the tactics of Adidas and employing them to the circumstances of the customers. In this paper, Section 2 analyzes the value-based services for sustainable business of Adidas. Section 3 examines Adidas by Porter's Five Forces analysis. Section 4 analyzes the SWOT, and finally, conclusions are provided in the Section 5.

The Global Marketing Strategy of the Coca-Cola Company

Byun, Jae-Woong(변재웅) 계명대학교 국제학연구소 2010 국제학논총 Vol.14 No.-

본 논문은 지난 9년간 세계 최고 브랜드 파워를 가진 코카콜라사의 글로벌마케팅 전략을 분석한다. 코카콜라사는 전세계 31000명 이상의 종업원이 230여개의 음료 관련 상품을 200여 개국 이상에서 판매하고 있는 성공한 다국적기업으로 높이 평가받고 있다. 따라서 본 연구는 4Ps 전략과 SWOT 분석을 통하여 코카콜라사의 글로벌마케팅 전략을 분석한다. 코카콜라의 글로벌경영의 성공비결은 브랜드전략, 감성마케팅, 스포츠마케팅 등 다양한 마케팅 기법을 효율적으로 사용 한다는 점이다. 본 연구는 제 2장 코카콜라사의 브랜드전략(brand strategy of Coca Cola), 제 3장 코카콜라사의 4Ps 분석, 제 4장 SWOT분석, 그리고 제 5장에서 결론을 각각 도출한다.

A Global Brand of the Red Bull

Jae Woong Byun 한국유럽학회 2010 유럽연구 Vol.28 No.2

유럽의 유명 에너지 음료(energy drink)회사인 레드불(Red Bull)사는 세계 140여국에서 관련 음료의 70% 이상의 시장점유율을 가진 세계적인 브랜드이다. 1987년 스포츠 음료를 출시한 이 회사의 성장전략은 성공한 사례로 높이 평가 받고 있다. Red Bull사는 특히 주목할 점은 다양한 마케팅 촉진기법을 효율적으로 사용하는데 일례로 매출의 30% 이상을 마케팅과 스포츠 후원에 지출한다. 이는 경쟁사인 코카콜라사의 9%에 비해 월등히 높은 비중이다. 본 연구는 4Ps 전략과 SWOT, BCG-Matrix 분석을 통하여 Red Bull의 글로벌마케팅 전략을 분석한다. Red Bull사의 글로벌 마케팅의 성공비결은 브랜드전략, 부즈마케팅(buzz marketing), 게릴라마케팅(guerrilla marketing), 이벤트 스폰서(event sponsorship) 등 다양한 마케팅 촉진기법을 효율적으로 사용한다는 점이다. 본 연구는 제 2장 Red Bull사의 마아케팅 믹스전략, 특히 다양한 촉진전략을 중심으로 분석한다. 제 3장 SWOT과 BCG-Matrix 분석을 통하여 제 4장에서 결론을 도출한다. This paper examines the successful promotion strategies of Red Bull, which is one of the largest and most well-known brands in Europe, analysing the marketing mix: 4Ps of Red Bull, and the SWOT and BCG-Matrix Analysis. Red Bull is market leader of the energy drink sector worldwide. Red Bull´s contents are not patented, and all the ingredients are listed on the outside of the slim silver can. The global market share is estimated at about 70% in over 140 countries worldwide. During the past 20 years, the drink has been copied by more than 228 competitors, but such companies as Coca-Cola and Anheuser-Busch have been unable to take market share away from Red Bull. As Red Bull is the market leader, its global business strategy should provide us with useful insights into global marketing promotion strategies, such as guerrilla marketing, event sponsorship, spectacular marketing, buzz marketing. For example, Red Bull resorted to buzz marketing to stimulate sales. The company also attempted to create buzz in new and different ways. This "Buzz" marketing proved highly successful, and inexpensive.

The 'Hollowing Out' of Industry in Korea

Byun Jae-Woong,요시나가 타다카즈 (토론자) 啓明大學校産業經營硏究所 2010 啓明大學校ㆍ挑山學院大學國際學術세미나 Vol.2010 No.3

This paper discusses the causes and implications of the so-called 'hollowing out' of industry in Korea. The hollowing out of industry means deindustrialization of a country after domestically located industries move out to better places that enable them to regain lost international competitiveness. It is found that at present although there is no serious hollowing out of industry in Korea, it is nevertheless observed that there are some potential symptoms of this phenomenon in terms of the rate of decline of manufacturing employment, average domestic investment growth, the balance of payments, R&D location, and so on. All advanced economies such as those of the UK and the USA have experienced a spectacular decline in the share of manufacturing employment phenomenon referred to as deindustrialization. Contrary to popular perceptions, however, deindustrialization is not a negative phenomenon, but is the natural consequence of industrial dynamism in an already developed economy. In the early 1990s, many industries became alarmed about the decline of manufacturing employment and the sharp rise in the share of jobs in services, Deindustrialization was said to be a cause of Korean economic decline that ultimately would affect everyone. A new study by R. E, Rowthorn and R. Ramaswamy(1997), however, refuses to accept that manufacturing is good and services are bad, a notion that still remains in the back of many people's minds, arguing instead that growth in service employment is actually a sign of economic strength, not weakness, The rise of the service sector is a worldwide phenomenon, and service employment has actually grown more rapidly in Europe and Japan, Deindustrialization, therefore, is not necessarily a symptom of the failure of a country's manufacturing sectors but simply the natural outcome of the process of successful economic development.

A Study of the EU Non-tariff Trade Measures and Its Dynamic Welfare Effects of Removing NTBs

Jae Woong Byun 한국유럽학회 2000 유럽연구 Vol.12 No.1

Under the systems of the GATT and the WTO, general traiff rates have been reduced significantly. However, there are wide ranges of NTBs, which is one of main problems in international trade. The increased use of the non-tariff trade measures is to restrict sound international trade and resource allocation, and to affect chain NTBs actions between countries, which in turn increase the global welfare cost. The main purpose of this paper is to analyse the EU non-tariff trade measures as a case study, and the dynamic welfare economic effects of the removing NTBs. Chapter II examines the main non-tariff trade measures of the EU, which are related to both international trade and FDI. It is found that there are increasing problems of the trade legislations themselves, such as methodological and lack of transparency problems. It is, hence, often criticized that EU non-tariff trade measures move towards an industrial tool as a safeguard action rather than a system to counter unfair trade practices. Chapter m analyzes the dynamic welfare economic effects of removing nontariff barriers by using micro-economic models. The removing various NTBs and a global free trade area without any NTBs will stimulate international trade and FDI flows among countries that will benefit from spillover effects of economic development. The general framework of tariffs of the welfare concept in this paper supports the reduction of NTBs and tariff rates towards a free trade regime.