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RISS 인기검색어
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- 저자 : Gaal, Luc F Van (검색결과 3 건)
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SOCIAL MEDIA’S PLACE IN SNEAKERHEAD CULTURE
Jin Woo Choi,Brigitte Gaal Cluver,Minjeong Kim 글로벌지식마케팅경영학회 2017 Global Fashion Management Conference Vol.2017 No.07
Social media play a role in the value that sneakerheads, individuals who collect, wear, and trade sneakers with extraordinary effort and resources, place on specific brands and models of sneakers. In-depth interviews with 25 sneakerheads, recruited through sneakerhead online communities and snow-ball sampling, were conducted to explore how social media contribute to emotional and monetary value creation of sneakers, as well as how social media is used across the Inventory Ownership Cycle (IOC) which includes pre-acquisition, acquisition, physical possession, and disposal of sneakers (Boyd & Mcconocha, 1996). Finding shows that during the pre-acquisition stage, emotional and monetary value is constructed when brands post images of celebrities wearing new models on various social media sites. Hype initially created by the brand is perpetuated by posts and conversations among sneakersheads. Perceived higher levels of hype lead one to believe demand surpasses supply, and therefore, monetary values of specific models increase. Through social media, consumers research and gauge the value not only of soon to be released sneakers, but also previously released sneakers only available on the resale market. During the acquisition stage, the online environment has become increasingly important. To avoid issues associated with selling high-demand/low-supply sneakers in- store, such as violent incidents and dishonest employees, many retailers have shifted sales of such product to online formats (Dunne, 2014). Social media serves as a platform for sneakerheads to learn about dates and locations of new releases and to locate resellers from whom they can purchase previously released sneakers. During the physical possession stage, sneakerheads engage with community members via social media; they show off their sneaker collections, as well as to obtain and share information regarding sneaker customization and maintenance to preserve aesthetics and value. It is through the engagement with fellow sneakerheads and the sneakers within their personal collections that emotional value can be further constructed. During the disposal stage, social media is used by resellers to determine monetary value, identify and communicate with potential buyers across the nation, and complete resale transactions. In summary, this research demonstrates how sneakerheads use social media throughout the IOC, as well as the role social media plays in the construction and identification of sneaker value.
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Progress towards stable blue light-emitting polymers
Andrew C. Grimsdale,Jingying Zhang,Klaus M?len,Luke Oldridge,Martin Gaal,Emil J. W. List,Josemon Jacob 한국물리학회 2004 Current Applied Physics Vol.4 No.2-4
New routes have been developed for the synthesis of blue-emitting conjugated polymers designed to show stable blue-emission inLEDs. Fluorenes bearing polyphenylene dendrimer side-chains have been made by a new route in which the dendrimer substituentsare built up on a biphenyl which is then ring-closed to give the uorene. This route can be used to make uorenes with a range offunctionalised rst and second generation dendrimer substituents, as monomers for new blue-emitting polymers. Polyindenouo-renes bearing aryl substituents have been made and found to display much stabler blue-emission than previous polyindenouorenes.
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