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Predicting Loyalty of Korean Mobile Applications: A Dual-Factor Approach
Donald L. Amoroso,Chulhwan Chris Bang,Jongheon Kim 한국디지털융합학회 2020 IJICTDC Vol.5 No.1
Recent mobile technology enables various types of mobile applications and payments and the market for those payments are still in the infant stage in Korea. In this early stage of new market development, the success of mobile application services highly depends on inducing new consumers and fostering their loyalty on the platform. This study adopts a Dual-Factor Model framework, with a dedication-constraint based model, in consideration of relevant factors that lead to consumers’ loyalty. To this end, this study collected survey data from 549 experienced users of mobile applications and payments and empirically tested the research model. The results indicate that consumers’ loyalty is highly determined by their satisfaction and their existing usage habit. Switching cost also showed a marginal effect on consumers’ loyalty. In addition, both extrinsic and intrinsic motivations - perceived value and perceived enjoyment – were found to be direct influences on the satisfaction construct. With this outcome in mind, this study reveals and suggests that future theoretical and practical exploration should focus on pursuing factors that stimulate both consumer satisfaction and habit to win and foster consumers’ loyalty in the usage of mobile applications.
Amoroso, Donald L.,Lim, Ricardo A. The Korea Society of Management Information System 2015 Asia Pacific Journal of Information Systems Vol.25 No.4
The use of global mobile technology has increased exponentially. In particular, a survey of consumers in the Philippines showed that 83% "could not live" without their mobile phones. We investigated factors, such as ease of use and personal innovativeness, to elucidate the consumer adoption of mobile technologies in the Philippines, to integrate existing adoption theories for academics and provide recommendations to practitioners based on our findings. Our research questions are as follows: (1) What key factors drive adoption of mobile technologies by Filipino consumers?; (2) Are Filipino consumers innovative in their use of mobile technologies?; And (3) How can telecom companies retain their customers? A structural equation model, which was built from a survey of 528 mobile Filipino consumers, showed support for repurchase intention to use mobile technologies. The hypotheses were generally supported by variables related to mobile phone usage with the Philippine consumer sample. Results support all of the hypothesized relationships for consumers using mobile technologies. Personal innovativeness did load on both attitude and repurchase intention for mobile applications as originally hypothesized but was strongly loaded for attitude toward using. This research is a first step in understanding the adoption of mobile applications by Filipino consumers. We initially hypothesized that consumer behavior toward mobile applications would involve constructs of innovativeness, ease of use, and satisfaction; however, we found that ease of use was less significant in understanding repurchase intention to use mobile technologies. Personal innovativeness was more important in explaining satisfaction with mobile application attitudes and repurchase intention. The Filipino context of this study also provides other interesting implications. As the Philippines transitions into a more international market, western products start to guide market behavior, particularly consumer adoption.
Determinants of Smartphone Conspicuous Consumption
Ricardo Lim,Donald L. Amoroso 한국경영정보학회 2023 Asia Pacific Journal of Information Systems Vol.33 No.3
The smartphone is a necessary communication and productivity tool. Unlike other neutral, utilitarian technologies, smartphones are also a social display of wealth, i.e., of conspicuous consumption. Behavior around necessity and conspicuous goods are normally separate research tracks, and we can find no studies for technology products that exhibit both traits. We therefore propose a four-factor model that explains conspicuous consumption of “necessary” smartphones: dependency, social influence, the need for social connection, and convenience, in the United States, Mexico, and the Philippines. This paper provides confirmatory support for extant literature of the four constructs; it demonstrates the viability of the survey instrument across countries; and it shows similar effects among country models. Our structural model results imply the borderless nature of smartphone conspicuous consumption.
A Study of the Influencing Factors on the User Acceptance of Music File Sharing Technology
심선영(Seonyoung Shim),Donald L. Amoroso 한국IT서비스학회 2008 한국IT서비스학회지 Vol.7 No.3
File sharing technology is the most popular methodology through which consumers gain music from online. However, music file sharing and free downloads of music have caused terrible recession of traditional music industry. The purpose of this paper is to develop the underlying theory for understanding the acceptance of music file sharing technology and empirically test our theoretical model. We develop extended TAM model and explore the influencing factors on the user acceptance of music file sharing technology. Our study delivers a better understanding on consumers’ attitudes towards music downloads. By understanding the fundamental characteristics of technology that makes consumers enthusiastic, traditional music industry will gain managerial implications.