The Mobile Wallet Explosion in Thailand : Factors towards Predicting Consumer Loyalty

목차 (Table of Contents)

• ABSTRACT
• Ⅰ. Introduction
• Ⅱ. Theoretical Background and Hypotheses
• 2.1. Consumer Attitudes
• 2.2. Satisfaction
• 2.3. Personal Innovativeness
• 2.4. Loyalty
• Ⅲ. Methods
• 3.1. Construct Operationalization
• 3.2. Data Collection
• Ⅳ. Results
• 4.1. Measurement Model Assessment
• 4.2. Structural Equation Model Analysis
• 4.3. Mediator Analysis
• Ⅴ. Discussion
• 5.1. Academic Contributions
• 5.2. Managerial Implications
• 5.3. Limitations and Future Research

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