광고심의제도의 현황과 과제

정기현(Gee Hyun Chung) 한국광고홍보학회 2004 한국광고홍보학보 Vol.6 No.3

텔레비전 맥주광고의 음주장면이 소비자에게 미치는 영향에 관한 연구

정기현(Gee Hyun Chung) 한국광고홍보학회 2006 한국광고홍보학보 Vol.8 No.1

한국 텔레비전 광고에 나타난 젠더표상의 변화에 관한 연구

정기현(Gee Hyun Chung) 한국여성커뮤니케이션학회 2007 미디어, 젠더 & 문화 Vol.8 No.-

본 연구는 한국의 텔레비전 광고에서 여성성과 남성성에 대한 표상이 사회의 변화에 따라 어떻게 나타나고 있는지, 그 변화추이를 추적하기 위해 5년 단위로 실시한 시계열적 연구로, 1997년, 2002년에 이어 세 번째로 통일한 분석틀을 적용해 텔레비전 광고를 분석했다. 2002년의 분석 결과와 비교해보면, ‘외적인 미를 추구하는 여성상’의 급격한 증가와 더불어, 전문인, 독립적 여성상, 자유분방한 여성상 등과 같이 비전통적인 여성상의 증가와 함께 주부로서의 모습과 장식적인 역할과 같은 전통적인 여성상이 감소했음을 알 수 있다. 남성이미지는 이미 2002년 연구 결과에서도 나타났지만 꽃미남의 이미지와 가정적인 이미지, 자유분방한 이미지와 같은 비전통적인 남성이미지가 더욱 강화되었고, 권위적이고 가부장적인 이미지, 근육질의 사내대장부 이미지 같은 전통적 이미지는 계속해서 감소추세에 있다. 특히 2002년 연구까지는 제품성격과 모델의 성별간의 관계가 지극히 고정관념적으로 굳어져 있었지만 이번 연구에서는 그 양상이 달라지고 있음을 알 수 있다. 신뢰를 바탕으로 하는 건설ㆍ건재ㆍ아파트, 금융ㆍ보험ㆍ증권, 정보통신과 같은 제품군에 남성모델이 주로 등장했으나 2007년 연구에서는 여성모델이 등장하는 빈도가 높아졌다. The purpose of this paper is to pursue the change of the gender representation In Korean television advertising due to the social change. This study is a kind of longitudinal since it analyzes the television advertising every five years with the same coding scheme, and it is the third study subsequently 1997 and 2002 studies. Comparing with the analysis in 2002, 'women image with external beauty' is increased dramatically, and the non-traditional women image like professional, independent image, unrestricted image is increased. Bur the traditional women image like housewife and sexual target is decreased. The non-traditional men linage like sweety boy, family minded and unrestricted is increased, but the traditional men image like a muscle man and authoritative paternalism is decreased continuously like the analysis in 2002. Especially until the 2002 study the relationship with the characteristics of the product and the gender of the model is very strictly stereotyped, but the aspect is changed in this study. In the case of the product which is based with trustworthy, like construction, apartment, finance, insurance, stock and telecommunication, the men were the main model but the women are frequently appeared in this study. According to this analytic result, there is a tendency that men and women are not depicted by traditional appearance in advertising, and that the portrayal of men and women in advertising is changing, according to the change of the society.

데스메막각막내피이식술 후 이식편 실패가 온 환자에서의 데스메막각막내피이식술

김기현(Gee-Hyun Kim),하민지(Min Ji Ha),장동진(Dong Jin Chang),황웅주(Woong Joo Whang),변용수(Yong-Soo Byun),황형빈(Hyung Bin Hwang),나경선(Kyung Sun Na),노창래(Chang Rae Rho),이현수(Hyun Soo Lee),정소향(So Hyang Chung),김은철(Eun Chu 대한안과학회 2021 대한안과학회지 Vol.62 No.5

목적: 데스메막내피각막이식술(Descemet membrane endothelial keratoplasty) 시행 후 이식편 실패가 발생한 환자에게 데스메막내피각막이식술을 재시도하여 성공한 경험을 보고하고자 한다. 증례요약: 47세 여자 환자에게 좌안 푹스 각막내피이상증(Fuchs’ endothelial dystrophy) 진단으로 본원에서 좌안 데스메막내피각막이식술을 시행하였다. 특별한 합병증은 없었으나 수술 6주 후 각막부종 및 수포가 발생하여 갈수록 악화되었으며, 시력 또한 감퇴되어수술 7개월 후 이식편 실패 진단하에 좌안 데스메막내피각막이식술을 다시 시행하였다. 재수술 후 8개월째 특별한 합병증 없이 각막은 투명하며 최대교정시력 0.6 내외로 유지되고 있다. 결론: 데스메막내피각막이식술 시행 후 이식편 실패가 발생한 환자에서 데스메막내피각막이식술을 재시행하였는데, 수술 중 기존의 데스메막은 어렵지 않게 온전히 제거할 수 있었으며 합병증 없이 성공적인 결과를 얻을 수 있었다. Purpose: To report a case of secondary Descemet membrane endothelial keratoplasty (DMEK) for graft failure after primary DMEK. Case summary: A 47-year-old female underwent primary DMEK in her left eye with a diagnosis of Fuchs’ endothelial dystrophy. At 6 weeks later, corneal stromal edema with epithelial and subepithelial bullae was first observed. From that point on, the condition of the cornea and the visual acuity continued to degrade. After 7 months, a second DMEK procedure (i.e., a repeat DMEK) for graft failure was performed successfully without any complications. Since the second procedure, the cornea has been clear, and the best-corrected visual acuity has remained at 0.6 for 8 months. Conclusions: To manage graft failure after primary DMEK, we performed a second DMEK procedure. The removal of the previous graft was easy, and there were no complications. Thus, repeat DMEK may be a feasible procedure.

광고에 나타난 가족가치관의 변화

정기현(Gee Hyun Chung) 한국광고홍보학회 2007 한국광고홍보학보 Vol.9 No.4

가족주의적 가치관을 사회통합의 핵심 중의 핵심으로 올려놓았던 전통이 현대사회에서 아직 영향력을 미치는 점을 감안할 때, 한국에서의 가족변동은 사회전반의 변동으로 직결된다고 해도 크게 틀리지 않을 것이다. 1970년부터 2006년까지 텔레비전에서 방영된 가정용품, 가정용 전기전자, 식품류의 광고물 중에서 가족가치관을 나타내는 광고 488편을 대상으로 텔레비전 광고에 나타난 가족가치관이 어떠한 모습으로 변화되어 왔는지에 대해 분석하였다. 광고에 나타난 가족 모습의 변화는 가족가치관의 변화와 가족구성원의 변화에서 찾아볼 수 있다. 사회가 변화하면 가족 역시 변화한다. 급변하는 한국사회 속에서 가족은 그 기능은 물론 유형이나 출산자녀수, 생활주기 등과 같은 가족구조, 가족관계 역시 변화되었다. 가장이 가지던 가족구성 원에 대한 권위와 통제력이 약해졌고, 부자관계보다 부부관계가 점차 중요하게 부각되고 있으며, 수직상하적인 가족관계 대신에 평등과 사랑을 강조하는 수평적인 가족관계로 변화하고 있다. 가족가치관과 가족구성원의 핵심을 차지하고 있는 아내와 남편, 어머니와 아버지의 관계는 여성에 대한 정책의 변화, 여성의 교육수준의 향상, 그에 따른 사회진출의 증가와 함께 더 이상 전통적인 모습이 아니라 현대적인 모습으로, 수직적인 관계가 아니라 수평적인 관계로 묘사되고 있다. 광고는 많은 문화적 코드를 함유하고 있는 사회적 제도임에 틀림이 없다. 그러나 광고학 분야에서 사회생활의 기초단계인 가족과 관련된 광고에 나타난 가족주의 이데올로기에 대한 연구는 지극히 미미한 상태이다. 따라서 본 연구의 가장 큰 의의는 광고학 분야에서 활발하게 진행되어 오지 못했던 광고에 나타난 가족가치관의 변화추이를 텔레비전 광고가 시작된 시점부터 오늘날까지 방영된 텔레비전 광고의 내용분석을 통해서 밝혀보고자 했다는 것이다. This study is about how the Korean family value system in television advertising has been changed from 1970 to 2006, in 488 television advertisements which reflect the family value system and family members especially in family products, home appliances and food products advertisements. If the society is changed, the family is also changed. Because Korean society is rapidly changed, the family is changed in terms of the function, type, number of children, life cycle, family structure and also family relationships. The authority of the husband is weakened, wife and husband relationship has become more important than father and son relationship, and the horizontal family relationship emphasizing love and equality rather than the vertical family relationship is brought to the fore. The significance of this study is to try to appreciate the change of family value system through analyzing the television advertising, which has not been actively studied in advertising field.

Poster Session:PS 1179 ; Cardiology : The Impact of Colchicine Use on Prevalence of Myocardial Infarction in Patients with Gout

( Hyun Gee Moon ),( Sun Ho Hwang ),( Chung Kang ),( Dong In Nam ),( Il Hyung Jung ),( Bo Ram Youn ),( Sang Cheol Cho ),( Won Yu Kang ),( Wan Kim ) 대한내과학회 2014 대한내과학회 추계학술대회 Vol.2014 No.1

Background: Gout patients have an increased risk of myocardial infarction (MI). Since atherosclerosis and plaque rupture are infiammatory processes, anti-infiammatory gout medications might also reduce MI. Colchicine is an antiinfi ammatory agent that affects macrophages, neutrophils, and endothelial cells, all of which are implicated in the pathogenesis of cardiovascular disease. Some prior study suggests that colchicine might reduce MI in gout patients. We examined whether colchicine use was associated with a reduced risk of MI in patients with gout. Methods: We conducted a retrospective study of all patients with an International Classifi cation of Diseases, 9th ed, code for gout in the electronic medical record (EMR) of Gwangju Veterans Hospital Between January 2005 and 2012 December. Data were used to identify patients who had fi lled at least 1 colchicine prescription (n=99) versus those who had not (n=97). The primary outcome was MI during the study period. Secondary outcomes included all-cause mortality and C-reactive protein (CRP) level Results: Total 196 patients were enrolled. MI has a trends toward lower prevalence in colchcine group (2. 02% vs 7. 22%, p=0. 757). Two groups had no signifi cant difference in all cause mortality (Colchicine vs No colchicines ; 2. 02% vs 6. 02%, p=0. 1421) and in C-reactive protein level (Colchicine vs No colchicines ; 11. 14 mg/dl vs 12. 51mg/dl, p=0. 772). Conclusions: In this hypothesis-generating study active colchicine users demonstrated trends toward a reduced incidence of MI in the fi rst 2 years of observation vs controls. But all-cause-mortality and CRP does not show a meaningful result. Overall, additional studies are needed to clarify the potential cardioprotective effect of colchicine.

Benzo[ <i>a</i> ]pyrene Reduces Testosterone Production in Rat Leydig Cells via a Direct Disturbance of Testicular Steroidogenic Machinery

Chung, Jin-Yong,Kim, Yoon-Jae,Kim, Ji Young,Lee, Seung Gee,Park, Ji-Eun,Kim, Won Rok,Yoon, Yong-Dal,Yoo, Ki Soo,Yoo, Young Hyun,Kim, Jong-Min National Institute of Environmental Health Science 2011 Environmental health perspectives Vol.119 No.11

<P>Background: Benzo[<I>a</I>]pyrene (B[<I>a</I>]P), a polycyclic aromatic hydrocarbon (PAH), is a ubiquitous environmental pollutant that is currently suspected of being an endocrine disruptor. The testis is an important target for PAHs, yet insufficient attention has been paid to their effects on steroidogenesis in Leydig cells.</P><P>Objective: We hypothesized that long-term exposure to low concentrations of B[<I>a</I>]P might disrupt testosterone production in Leydig cells via an alteration of steroidogenic proteins.</P><P>Results: Oral exposure to B[<I>a</I>]P reduced serum and intratesticular fluid testosterone levels in rats. However, we did not observe serious testicular atrophy or azoospermia, although spermatogonial apoptosis was significantly increased. Compared with control cells, Leydig cells primed with B[<I>a</I>]P <I>in vivo</I> produced less testosterone in response to human chorionic gonadotropin (hCG) or dibutyl cyclic adenosine monophosphate <I>in vitro</I>. Of note, the reduction of testosterone levels was accompanied by decreased expression of steroidogenic acute regulatory protein (StAR) and 3β-hydroxysteroid dehydrogenase (3β-HSD), as well as increased levels of cytochrome P450 side chain cleavage (P450scc), in Leydig cells. The up-regulation of P450scc expression after exposure to B[<I>a</I>]P appears to be associated with a compensatory mechanism for producing the maximum amount of pregnenolone with the minimum amount of transported cholesterol by StAR; the down-regulation of 3β-HSD may occur because B[<I>a</I>]P can negatively target 3β-HSD, which is required for testosterone production.</P><P>Conclusions: B[<I>a</I>]P exposure can decrease epididymal sperm quality, possibly by disturbing testosterone levels, and StAR may be a major steroidogenic protein that is targeted by B[<I>a</I>]P or other PAHs.</P>

광고제작과정을 통한 한국광고의 초국경화 현상에 대한 분석

정기현 서강대학교 언론문화연구소 1992 언론문화연구 Vol.10 No.-

Hypertrophy of the Vasa Vasorum : Vascular Response to the Hungry Brain

Cho, Hyun-Ji,Roh, Hong Gee,Chun, Young Il,Moon, Chang Taek,Chung, Hyun Woo,Kim, Hahn Young Ovid Technologies (Wolters Kluwer) - Lippincott Wi 2012 The Neurologist Vol.18 No.3

우측 간내담관으로 개구하는 부 담낭관

강충 ( Chung Kang ),남동인 ( Dong In Nam ),정일형 ( Il Hyung Jung ),문현기 ( Hyun Gee Moon ),윤보람 ( Bo Ram Youn ),양준승 ( Joon Seung Yang ),이남훈 ( Nam Hun Lee ),서영호 ( Young Ho Seo ) 대한췌장담도학회 2015 대한췌담도학회지 Vol.20 No.1

Anatomic variations in the biliary tree may not be detected until adulthood and they can cause unexplained jaundice and biliary pain. Recognition of these anatomic variations is important to avoid an incorrect diagnosis and significant ductal injury during biliary surgery. Although there are numerous anatomic bile duct variations, an accessory cystic duct draining into the right hepatic duct is rare. We report a case of an accessory cystic duct draining into the right hepatic duct with cholelithiasis, in which the abnormality was identified by endoscopic retrograde cholangiopancreatography and magnetic resonance cholangiopancreatography and confirmed by laparoscopic cholecystectomy.