Sustainable outcomes of an experiential learning project in a principles of marketing course

Yvette Lynne Bonaparte 한국마케팅과학회 2019 마케팅과학연구 Vol.29 No.1

Experiential learning projects provide students with the opportunity to think critically about their own experiences in addition to testing and developing innovative ideas to solve problems. The view of many employers is that experiential learning projects may increase the student’s ability to make contributions early on as employees and that students that participate in such projects may obtain a higher level of business maturity. While there are challenges associated with implementing experiential learning projects within in Principle of Marketing courses, and these challenges may be used to support the view that experiential learning is most appropriate for upper-level marketing courses; incorporating such projects into introductory marketing courses can be valuable. The results of this study show that not only can comparable student outcomes be achieved based on traditional measures, such as tests and exams, but that experiential projects can provide students with the opportunity to engage in solving important problems facing organizations within their community.

Sustainability, social marketing, veterinarians and United States veterans

Yvette Lynne Bonaparte,Sharon D. White 한국마케팅과학회 2020 마케팅과학연구 Vol.30 No.3

This marketing case study highlights an innovative nonprofit organization (Veterinarians To Veterans United, Inc.) whose mission is to provide service, therapeutic, and emotional support animals, and discounted veterinary care to United States veterans suffering from post-traumatic stress and related conditions. Through the work of this organization, the lives of veterans are positively impacted and the number of animals euthanized at animal shelters is also expected to decline. The case study requires students to reflect on the unique needs of the US veteran population and highlights the diverse segments that exist among the veteran population. This case study provides an opportunity for marketing students to apply concepts related to sustainability and social marketing in developing strategies and tactics to address the challenges faced by Veterinarians To Veterans United, Inc. 可持续性, 社会营销, 兽医和美国退伍军人

Enhanced delivery of T cells to tumor after chemotherapy using membrane-anchored, apoptosis-targeted peptide

He, X.,Bonaparte, N.,Kim, S.,Acharya, B.,Lee, J.Y.,Chi, L.,Lee, H.J.,Paik, Y.K.,Moon, P.G.,Baek, M.C.,Lee, E.K.,Kim, J.H.,Kim, I.S.,Lee, B.H. Elsevier Science Publishers 2012 Journal of controlled release Vol.162 No.3

Chemotherapy-induced apoptosis of tumor cells enhances the antigen presentation and sensitizes tumor cells to T cell-mediated cytotoxicity. Here we harnessed the apoptosis of tumor cells as a homing signal for the delivery of T cells to tumor. Jurkat T cells were anchored with ApoPep-1, an apoptosis-targeted peptide ligand, using the biocompatible anchor for membrane (BAM), an oleyl acid derivative. The ApoPep-1-BAM conjugate was efficiently anchored to cell membrane, while little anchoring was obtained with ApoPep-1 alone. The retention period of the ApoPep-1-BAM conjugate on cell membrane was approximately 80 and 40min in the absence and presence of serum, respectively. ApoPep-1 was resistant to degradation in serum until 2h. The apoptosis-targeted T cells that were anchored with the ApoPep-1-BAM preferentially bound to apoptotic tumor cells over living cells. When intravenously injected into tumor-bearing mice, the number of apoptosis-targeted T cells and in vivo fluorescence signals by the homing of the cells to doxorubicin-treated tumor were higher than those of untargeted T cells. Accumulation of apoptosis-targeted T cells at other organs such as liver was not detected. These results suggest that the chemotherapy-induced apoptosis and subsequent enhancement of T cell delivery to tumor by the membrane anchoring of the apoptosis-targeted peptide could be a novel strategy for cancer immunotherapy.

Reproductive Disorders that Limits the Reproductive Performances in Dairy Cows of Bangladesh

Abdulla Al Maruf,Ashit Kumar Paul,Napolean Bonaparte,Mosharrof Hossain Bhuyian,Mohammed Shamsuddin 사단법인 한국동물생명공학회 2014 한국동물생명공학회지 Vol.29 No.2

The reproductive disorders are the major causes of reproductive infertility in cows that affect the total annual calfcrop, resulting in great economic loss in Bangladesh. The aim of the study was to find out the reproductive disorders(RD) in dairy cows that markedly influences the reproductive performances in aspect of Bangladesh. A total numberof 1658 dairy cows were selected according to their body condition score (BCS) in different farms at the southernpart of Bangladesh during the period of 2011 to 2012. The preliminary data (basic information) were collected directlyfrom the dairy farmer’s record books and asking questions according to a prescribed questionnaires as well as thediagnosis of RD was presumptively confirmed on the basis of history, clinical signs and examination of animals byultrasonography and others necessary tools. There are thirteen major reproductive disorders were identified. Overallprevalence of reproductive disorders at that area were 23%, among of these anoestrus 5.1%, repeat breeder 3.7%,metritis 4.4%, poor heat detection 1.6%, ovarian cyst 0.36%, retain placenta 4.6%, dystocia 0.97% and pyometra0.24%. It is indicated that anoestrus and retention of placenta after calving was most hazardous cause of infertilitywhereas the metritis and repeat breeder were the second line of consequence. RD had shown significantly higherincidence in low BCS (≤2) than that of fair (2.5) and very good (≥3∼3.5). In conclusion, the highest RD especiallyanoestrus and retention of placenta is very alarming for reproductive loss which might be needed further research toidentify the specific cause of these disorders for establishment a profitable dairying and dairy population.

Reproductive Disorders that Limits the Reproductive Performances in Dairy Cows of Bangladesh

Al Maruf, Abdulla,Paul, Ashit Kumar,Bonaparte, Napolean,Bhuyian, Mosharrof Hossain,Shamsuddin, Mohammed 韓國受精卵移植學會 2014 한국동물생명공학회지 Vol.29 No.2

The reproductive disorders are the major causes of reproductive infertility in cows that affect the total annual calf crop, resulting in great economic loss in Bangladesh. The aim of the study was to find out the reproductive disorders (RD) in dairy cows that markedly influences the reproductive performances in aspect of Bangladesh. A total number of 1658 dairy cows were selected according to their body condition score (BCS) in different farms at the southern part of Bangladesh during the period of 2011 to 2012. The preliminary data (basic information) were collected directly from the dairy farmer’s record books and asking questions according to a prescribed questionnaires as well as the diagnosis of RD was presumptively confirmed on the basis of history, clinical signs and examination of animals by ultrasonography and others necessary tools. There are thirteen major reproductive disorders were identified. Overall prevalence of reproductive disorders at that area were 23%, among of these anoestrus 5.1%, repeat breeder 3.7%, metritis 4.4%, poor heat detection 1.6%, ovarian cyst 0.36%, retain placenta 4.6%, dystocia 0.97% and pyometra 0.24%. It is indicated that anoestrus and retention of placenta after calving was most hazardous cause of infertility whereas the metritis and repeat breeder were the second line of consequence. RD had shown significantly higher incidence in low BCS (≤2) than that of fair (2.5) and very good (≥3∼3.5). In conclusion, the highest RD especially anoestrus and retention of placenta is very alarming for reproductive loss which might be needed further research to identify the specific cause of these disorders for establishment a profitable dairying and dairy population.