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퍼스널 트레이닝 레슨 참여자들의 만족감 형성 요인에 대한 사례연구
김차용(Cha Yong Kim),김동기(Dong Kee Kim),구본수(Bon Soo Koo),정용락(Young Rak Chung) 한국사회체육학회 2010 한국사회체육학회지 Vol.0 No.42
The purpose of this study is to analyze and understand forming factors of satisfaction of participants in this study who are undergoing or underwent personal training lessons from expert personal trainers. The results of this study are as follows. Firstly, the trainer`s appearance, carrier length and popularity were top priorities in selecting a participant`s trainer and participants showed a strong trust and belief in that trainer`s ability and capacity. Secondly, more diversified and individually customized training programs by personal trainers provided more interesting and enjoyable physical training environments for the participants. The professionalism and expertise of the trainers provide a significant factor to the customer`s satisfaction. Thirdly, the personal trainer`s personality is an important factor and affects his/her image. Participants had higher satisfaction with the role of their trainers as managers for eating habits and general life-styles of customers after personal training lessons and formed a deep bond of friendship and trust with the personal trainers. Fourthly, various ancillary facilities in fitness clubs provide a higher satisfaction factor for customers who uses clubs and participate in personal training. Customers prefer to enjoy exercise together with their personal trainers or other members of the fitness clubs when they use such facilities. Also, the attitude of fitness club staffs such as proper mentality, sincere manner and service-oriented attitude provides a higher quality training environment and improves customer satisfaction while contributing to forming a positive image of the club.