http://chineseinput.net/에서 pinyin(병음)방식으로 중국어를 변환할 수 있습니다.
변환된 중국어를 복사하여 사용하시면 됩니다.
호텔기업의 사회적 책임이 기업이미지와 조직몰입에 미치는 영향
정용락(Yong Rak Jung),이영관(Young Kwan Lee) 한국관광연구학회 2015 관광연구저널 Vol.29 No.2
This study tried to suggest strategic implications of social responsibility of hotel enterprises by analyzing the effect of their social responsibility on enterprise image and organizational image and do various research directions for enterprise image and organizational commitment. For the empirical analysis, the survey was conducted targeting 340 employees in five star hotels in Seoul and the results are as follow. First, ‘legal responsibility’ and ‘economic responsibility’ factors of social responsibility have found to have the positive effect on ‘enterprise image’. Second, ‘enterprise image’ has found to have the positive effect on ‘organizational commitment’. Third, ‘ethical responsibility’, ‘legal responsibility’, and ‘economic responsibility’ factors of social responsibility have found to have the positive effect on ‘organizational commitment’. It is judged that these results will be the useful materials to make employees building hotel enterprises’ image according to evaluation about their social responsibility of hotel and increase their competitiveness by implementing their duties actively. Therefore, hotel, the company is active in social responsibility, and positively forming a long-term corporate image, is to maximize the profit of the company. As was confirmed by the results of studies, hotel, tissue members based on the evaluation of the social responsibility constructs a corporate image. Also, share the goal of the organization is very important to be trained to understand can employees work on actively business, it is considered necessary system established and culture construction across the organization.