유통업체 편의성의 결정요인에 관한 연구

남인우(Nam Inwoo),한상린(Han Sang-Lin) 한국상품학회 2006 商品學硏究 Vol.24 No.3

  Based on Seiders"s study(2002) on retailer convenience, we tried to investigate the determinants of retailer"s convenience in Korean retail industry. Using six dimensions of retailer convenience, discount stores and convenience stores were analyzed in terms of different dimensions and characteristics of convenience. Managerial implications and limitations of the results of the study were also discussed.

산업 구조 변화와 공고 교육의 과제

남인우(In Woo Nam) 대한공업교육학회 1994 대한공업교육학회지 Vol.19 No.1

공고생 자질향상을 위한 선발방법의 개선

남인우(In Woo Nam) 대한공업교육학회 1990 대한공업교육학회지 Vol.15 No.2

민간 파트너에 의한 코프로덕션 성과 평가에 대한 정성적 연구 - 한국 모태펀드를 중심으로

남인우(Inwoo Nam) 한국경영학회 2021 Korea Business Review Vol.25 No.2

근래에 들어 가치 창조의 과정에 참여하는 참가자들은 서비스를 고안하고 전달하며 평가하는데 더 큰 역할을 담당하게 되었다. 이러한 과정에 참가하는 고객들이나 대리인들의 역할과 중요성에 대한 연구는 경영학에서는 “코크리에이션”의 개념으로 많은 연구가 이루어지고 있다. 이와 동시에 행정학에서도 “코프로덕션” 개념 하에서 공공서비스에 대한 정책입안자와 시민들의 협력에 대한 연구가 이루어지고 있다. 두 영역에서 공히 강조되고 있는 것은 가치 창조 네트워크에 참가하는 참가자 사이에 균형잡힌 중심체계가 이루어져야 한다는 것이다. 이러한 관점에서 볼 때 정부와 민간의 코프로덕션의 성과에 대하여 정부 일변도의 평가가 아닌 민간의 평가에 관심을 기울일 필요가 있다. 그러나 정부와 민간의 코프로덕션 성과에 대한 민간 기업의 평가를 다룬 연구는 매우 드물다. 본 논문은 코크리에이션과 코프로덕션의 문헌들을 살펴보고 한국의 모태펀드를 정부와 민간의 코프로덕션의 예로 파악하였다. 모태펀드는 정부 부서의 출자를 받아 벤처 기업에 출자하는 벤처 캐피탈에 투자하는 펀드로서 벤처 기업이 이 펀드의 혜택을 받기 위해서는 정부와 벤처 캐피탈의 코프로덕션이 있어야 가능해지는 구조를 따른다. 본 논문은 이 공공서비스 코프로덕션 네트워크의 참여자인 벤처 캐피탈과 벤처 기업이 모태펀드의 성과를 어떻게 평가하는가를 알아보기 위해서 포커스 그룹 인터뷰를 시행하였다. 인터뷰 결과에 의하면 벤처 캐피탈은 모태 펀드의 출자를 받음으로써 다른 민간 자본을 더 쉽게 확보할 수 있음을 모태펀드에 참가하는 가장 큰 동기로 삼았다. 이는 모태펀드가 벤처 캐피탈 시장의 마중물 역할을 할 수 있음을 보이는 것이다. 일반적으로 벤처 캐피탈과 벤처 기업들은 그들이 모태펀드에 참가하고 있는가에 상관없이 모태펀드에 대해 아주 높은 만족도를 보였다. 그러나 벤처 캐피탈들은 모태펀드의 규정이 너무 경직되어 민간의 자율성을 발휘할 여지가 부족함을 단점으로 지적하였다. 또 정책성을 달성하기 위한 펀드의 세부사항을 벤처캐피탈과 함께 정한다면 정책의 집행이 좀 더 유연하게 될 수 있을 것이라는 지적도 있었다. 벤처 기업들은 모태펀드를 긍정적으로 생각하지만 사실 자신에게 투자한 펀드의 종류에 대해서는 무관심하고 자신이 받은 투자에 모태펀드가 포함되어 있는지에 관심이 없음을 알게 되었다. 이는 코프로덕션 네트워크에서 더 중요한 역할을 하는 민간 참가자는 벤처 기업보다는 벤처 캐피탈임을 의미한다. 취약 산업에 대한 정책의 세부사항은 벤처캐피탈이 참여하는 위원회에서 이루어진다면 정책의 집행이 좀더 유연하게 될 수 있을 것이라는 지적도 있었다. The value creation process is changing in that it involves various agents in the process. Those agents takes an important role in the process as they actively participated in many areas such as commission, design, delivery and evaluation of the service. Consumers’ or other agents’ participation in the value creation process was researched under the “co-creation” theory. At the same time, cooperation between public policy makers(governments) and citizens was also studied in the public administration area under the concept of “co-production“. Both disciplines stress the importance of “balanced centricity” among actors in the service network, and tried to incorporate citizen perspective in the evaluation of co-production. This study reviewed current research on co-production in the business and the public administration and identified Korea’s Motae fund(fund of funds) as an example of the coproduction between government and private company. Motae fund is a type of government venture capitals that invests the fund to the venture capital companies which eventually invest in the venture business. Thus, the Motae fund becomes available to the venture business only though the co-production process between the government and the private venture capital company. This research conducted focus group interviews with venture capitalists and venture businesses to assess the effectiveness and possibility of improvement of Motae fund. Interview found that venture capitalists and venture businesses show very high satisfaction no matter if they actively participated in the Motae fund or not. Also, venture capitalist apply to the Motae fund so that they can attract more private capital using the fact that they are funded by Motae. This fact shows that Motae create “crowd-in” effect in the venture capital market. Also, venture capitalists pointed out that the harsh investment condition of the Motae fund as an area that needs improvement and wanted to be heard more when the Moate decides the conditions to invest the fund. However, surprisingly, the venture businesses are rather indifferent to the types (government or private) of fund and some of them did not know if they were invested by the Motae fund. This fact implies that venture capital could give more valuable feedback to the government to improve the Motae fund than could venture businesses.

Sequential Decisions for Location and Service Intensity by Professional Service Firms with Geographically Dispersed Clients

Inwoo Nam(남인우) 한국유통학회 2013 流通硏究 Vol.18 No.4

프로페셔널 서비스를 제공하는 회사들은 그 서비스의 특성상 서비스 공급자의 수가 적고, 서비스를 타인에게 교육시키기가 힘들며 서비스 전달과정에 직접적으로 관여해야 할 필요성이 크다. 이러한 상황에서 회사가 넓은 지역에 서비스를 제공하려 한다면 상품의 유통과는 다른 형식의 서비스 유통망을 필요로 하게 된다. 본 연구는 프로페셔널 서비스 회사가 복수의 지역에 동시적으로 서비스를 공급하려고 할 때 어떤 지역을 선택하고 그 선택한 지역에 얼마만큼의 서비스를 할당하는가는 문제에 어떠한 변수들이 영향을 끼치는가 하는 것을 토빗(Tobit) 모형을 통해서 조사하였다. 본 연구의 데이터로는 1989년과 2001 년 사이에 미국의 암전문의들이 Visiting Consultant Clinic(VCC)라는 시스템을 통하여 전문의들 자신이 위치한 도시지역에서 떨어진 넓은 시골 지역에 서비스를 제공하는 행위가 데이터로 사용되었다. 본 연구의 결과에 의하면 서비스회사가 서비스를 제공할 지역을 결정하는 것과 그 지역에 대한 서비스 강도에 관한 결정은 비슷한 요소들에 의해서 영향을 받는데 얻을 수 있는 이익이 크고 기회비용이 적게 소요되는 곳을 우선적으로 선택할 뿐만이 아니라 그러한 지역에 서비스 강도를 더 증가시키는 것이 밝혀졌다. 또한 서비스회사는 이전에 서비스를 제공한 지역에서 지속적으로 사업을 유지하는 경향이 강했으며 과거의 서비스 강도가 현재의 서비스 강도에도 영향을 미치는 것으로 나타났다. 주목할 점은 서비스 회사가 지역선택과 서비스 강도를 결정하는데 있어서의 경쟁자의 영향이다. 서비스 회사가 진입하려고 하는 새로운 시장에서 경쟁자의 숫자는 진입결정에 별 영향을 미치지 않는 반면 진입 결정을 한 후 서비스 강도를 결정하는데 있어서는 기존의 경쟁자들의 서비스강도에 영향을 받는 것으로 나타났다. 즉 경쟁자의 서비스 강도에 자신의 서비스 강도를 맞추는 경향이 있음을 밝혀졌다. 또한 경쟁자들이 위치한 본거지에 너무 가까운 지역에 대해서는 지역선택의 확률도 떨어지고 서비스 강도 역시 다른 지역에 비하여 작음이 밝혀졌다. 이 연구는 기존의 연구들이 단일 위치 선정을 중심으로 위치선정에만 초점을 맞춘 것에 비해 복수의 지역을 동시에 서비스 하는 상황에서 위치 선정만이 아니라 그 이후의 서비스 강도에 대한 결정을 동시에 고려한 모델을 수립하였다는 것에 학문적인 공헌을 하고 있다고 믿는다. The issues of inseparability, the difficulty of knowledge transfer, and the limited number of service providers requires professional service firms(PSFs) to develop unique service deliverysystems to serve geographically dispersed clients. This study examined service location and intensity decisions for a multi-location service delivery system. in other words, this study examined two inter-related questions; 1) how they chose locations in which to practice that lay outside the urban areas where their home offices resided, and 2) how much resources they allocated to the selected location. These two sequential questions are investigated with a generalized Tobit model. This research tested hypotheses using a unique data set of medical oncology specialty group practices in the state of Iowa in the U.S. for the period 1989.2001. This study focused on the service delivery decisions made by these specialized physicians regarding practicing in rural areas near the urban center where they are located. Specifically, this study examined their decisions regarding the locations and intensity of service via visiting consulting clinics(VCC) in rural hospitals. This study found that the practice locations in a given year were determined by the benefits of the location as well as the opportunity costs to serve that location. Furthermore, past experience played an important role in the choices made by these professional service firms. However, the data showed that the number of incumbent competitors does not affect PSF’s location decision. With respect to the level of resource allocation(service intensity) to these locations, the decisions by the PSFs in the sample of this study were driven by many of the same factors as their choices to practice there in the first place. Locations with larger client bases and lower opportunity costs enjoyed higher levels of service intensity. The PSFs also allocated more resources to locations that were not overly attracted to competitors. Although the number of competitors did not affect the choice decision, the service intensity of the incumbent competitors affects the focal PSF’s service intensity. In other words, once a PSF decides to enter the market the PSF tends to provides high level of service intensity when the competitors are allocating more resources.

의류용 Aramid/Wool/PET 혼방직물의 제조 및 물성에 관한 연구

양병진,남인우,김민선,Yeang, Byeong Jin,Nam, In Woo,Kim, Min Sun 한국섬유공학회 2014 한국섬유공학회지 Vol.51 No.3

Para-Aramid fibers are very tough and strong polymer materials. They are widely used for the manufacture of high-performance industrial textiles. In this study, we examined the effects of different concentrations of aramid staple fibers on the mechanical properties of wool/PET/aramid blended spun yarn and fabric. Three different fiber compositions were used to produce aramid fabrics with aramid fiber contents of 0-10%. We measured the mechanical properties of these aramid blended fabrics: the tensile strength, wear strength, and fastness against washing, friction, and daylight. The tensile test results demonstrated that the mechanical properties of the aramid blended fabric change with the amount of aramid staple fibers. In particular, 6% aramid blended fabrics showed the best physical properties, but higher aramid concentrations produced no further changes. One reason could be the decrease in mechanical properties due to the low cohesion stress of individual aramid fibers. In conclusion, a woven fabric made of 3-6% aramid staple fibers blended with spun yarn can increase the mechanical properties of apparel.

Preparation of High Performance Thermoset Fiber Using Polybenzoxazine and Polyacrylonitrile

김호동,남인우,Kim, Ho-Dong,Nam, In-Woo The Korean Fiber Society 2008 한국섬유공학회지 Vol.45 No.3

The unique monomer hybrid wet-spinning process was utilized to prepare the polybenzoxazine fiber which is composed of novel class of Phenolic thermoset polymer. This fiber has excellent thermal stability as well as a unique microporous structure and a typical sheath-core structure. Also, it is shown that polyBAa15/PAN hybrid fiber has a high char yield of 47% which is higher than the sum of each component's char yield.

LDPE 수지 강화 아라미드 방검직물의 특성

김호동,남인우,유주환,Kim, Ho-Dong,Nam, In-Woo,Yoo, Joo-Hwan 한국섬유공학회 2008 한국섬유공학회지 Vol.45 No.4

The design of stab-resistant fabric requires identification of the threats, selection and combination of materials, and the analysis for the physical properties of unit components so that a final protective gear can effectively resist these threats. Therefore this study evaluates the stab-resistant property of aramid fabric and aramid/glass fiber hybrid fabric reinforced with LDPE thermoplastic resin. The stab-resistant strength for the different treatments was investigated, and the stab-resisting behavior depending on the shape of the impactor was also evaluated. In result the stabresisting behavior of aramid stab-resistant fabric reinforced with thermoplastic resin when impacted with a knife impactor is classified into a penetration step with maximum stab-resistant strength, cutting step, and the destruction step of accumulated fiber bundles. Also, when impacted with a spike impactor, all samples show a maximum stab-resistant strength on the initial penetration step and have low stab-resistant strength after initial penetration regardless of the reinforced resins. Therefore, in order to achieve maximum stab-resistant performance, it is concluded that optimizing the stab-resistant strength on initial penetration is essential.

서비스 리커버리 수단으로서의 기업의 사회적 책임활동에 관한 연구

김한경(Kim, Han Kyung),남인우(Nam, In Woo) 한국서비스경영학회 2018 서비스경영학회지 Vol.19 No.4

When the service performance fails to meet the customers’ expectation, customer will be dissatisfied with the service. This situation is called as service failure. The companies which has service failure situation try to recover the damage caused both to customers and eventually to the company itself. the most popular method of service recovery is the apology. Recently More studies have been conducted on the effect of CSR on the service recovery. This studies was conducted to compare the effect of CSR on the service recovery with the effect of apology. Also we tried to find out the moderating effect of type of service encounter and corporate intention. Results shows that apology is more effective method to recover the service failure, and the differential effect become even bigger when the service provider and customer are in the “true relationship” rather than just in the “service encounter.” We also showed that when the failure situation is cased by corporate intention, not by mistake, CSR is more effective method to recover the service failure than is apology.

유통경로구성원들 간의 가격선도상황에 관한 연구

정환(Hwan Chung),남인우(In Woo Nam) 한국경영학회 2011 經營學硏究 Vol.40 No.1

One of common conventional beliefs about the relationship between a manufacturer and a retailer in a marketing field is that a manufacturer is a price leader over a retailer. That is, once the manufacturer sets a wholesale price, given the wholesale price the retailer determines a retail price. Being a price leader may be strategically important for the manufacturer because otherwise, there is no guarantee that the manufacturer`s pricing strategies are fully realized in a market. For the market prices to be consistent with the manufacturer`s best interest, the manufacturer may want to be the price leader over the retailer. However, many people observe the growing power of retailers and, consequently the conventional belief may be questionable these days. Therefore, understanding price leadership situations in a distribution channel must be an important issue not only in academic area but also in industry. In recent years, many marketing scholars have investigated various issues related to the channel price leadership theoretically as well as empirically. However, far less prior research explores if and how the price leadership situation between vertical channel members varies across competing national brand manufacturers in a given product category. In this study, we directly address this deficiency in the literature and explore empirically the relationship between the manufacturer and the retailer in terms of the price leadership. By analyzing a multi-store retail database from a grocery chain (Dominick`s), we examine channel price leadership situations in the canned tuna category. The time series approach employing the vector autoregressive model with exogenous variables and the Granger causality test is used to investigate the channel price leadership. This approach is based on the idea that the price follower reacts to the leader`s pricing action and, thus, the follower`s reaction will be observed after the leader`s action. This time series approach allows us to identify a price leader and a follower for each pair of vertical channel members, respectively, in a straightforward fashion. The analysis results reveal that the price leadership situation between vertical channel members varies across competing national brand manufacturers in the canned tuna category. Among five brands (Starkist, Bumble Bee, Chicken of Sea, 3-Diamond, and Geisha) in the category, three brands show that the brand manufacturers are the price leaders over the retailer. In contrast, different price leadership situations are found in the relationships between two other brand manufacturers and the retailer. The absence of a price leader is found in the relationship between Chicken of Sea and the retailer (Dominick`s). Chicken of Sea has the lowest retail price but the highest intensity of promotional activity among three premium brands, which implies that it is the weakest premium brand having a relatively weak brand loyalty. The case of the retailer being a price leader is found in the relationship between Geisha and Dominick`s. Geisha has the lowest retail price but the highest intensity of promotional activity in the category. These results imply that the strong brand manufacturer, not relying heavily on promotional activities, are more likely to be the price leader over the retailer.