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지역특산물 브랜드체험이 브랜드태도 및 구매의도에 미치는 영향
김문명(Moon Myoung Kim),박규은(Kyu Eun Park),이수범(Soo Bum Lee) 한국관광연구학회 2014 관광연구저널 Vol.28 No.2
The purpose of the study is fulfill of a study about forming brand attitude and purchase intention through experience of local specialty festivals, and through this, intends to adduce activation plan of local specialty brand. Study results are as in the following: First, it is assured that affective experience, cognitive experience and conation experience, lower dimension of local specialty brand experience have a profitable effect statistically to brand attitude. Second, it is assured that brand attitude of local specialty formed through experience have a positive effect to purchase intention. Implication through study results can be summarized as in the following. As strategy for increasing sales of local specialty, specialty and festivals are combined so various experience is afforded to festival visitors, and so active endeavor is necessary to develop as competitive sightseeing merchandise.
김찬수(Chan-Soo Kim),정은주(Eunju Cheong),송관필(Kwan-Pil Song),김지은(Ji-Eun Kim),문명옥(Myung-Ok Moon),강영제(Young-Jae Kang),김문홍(Moon-Hong Kim) 한국자원식물학회 2002 한국자원식물학회지 Vol.15 No.2
우리나라 최남단 난대림지역인 천지연계곡에 분포하고 있는 목본식물의 종조성, 분포현황 및 관속식물상을 조사하였다. 천지연계곡의 교목성 수종은 29종이었으며 , 그 중 침엽수인 해송을 제외한 활엽수종 중 낙엽활엽수가 13종이었다. 교목성 수종은 2,395본이었으며, 그 중 낙엽활엽수가 1,427본으로 상록활엽수보다 많았다. 교목성 수종의 피도는 상록활엽수와 낙엽활엽수가 각각 42.3%와 48.7%로 낙엽활엽수의 상대피도가 다소 높았다. 관목성 수종은 37종이 분포하는 것으로 밝혀졌으며, 개체수에 있어서는 교목성 수종과 달리 상록활엽수종들의 개체수가 많았다. 관목성 수종의 상대피도는 상록활엽수와 낙엽활엽수가 각각 35.4%와 64.4%로 상록활엽수의 비가 현저히 높았다. 천지연에 분포하고 있는 관속식물은 114과 320속 397종 1아종 39변종 9품종으로 총446 분류군이었으며, 그 중 제주도 특산식물은 가시딸기(Rubus hongnoensis Nakai)와 제주상사화(Lycoris chejuensis K. Tae et S. Ko) 2 분류군, 우리나라에서는 제주도에만 분포하는 식물은 괴불이끼(Crepidomanes insigne (v.d. Bosch) Fu) 등 17 분류군, 천연기념물은 담팔수(Elaeocarpus sylvestris (Loureiro) Poiret var. ellipticus (Thunb.) Hara) 1 분류군, 법정보호식물은 솔잎란(Psilotum nudum (L.) Griseb.)과 고란초(Crypsinus hastatus (Thunb.) Copeland) 2 분류군, 귀화식물은 수영(Rumex acetosa L.) 등 38 분류군, 식재식물은 은행나무(Gingo biloba L.)등 75 분류군이었다. This study investigated the species composition and distribution of woody plants, and flora of vascular plants of Cheonjiyeon where is located in the most southern region of Korea. Twenty-nine taxa of trees were distributed in the valley, and of these, deciduous broad-leaved trees were 13. Of the total number of 2,547 trees, 1,429 were deciduous broad-leaved trees and remainder was broad-leaved evergreen. Deciduous broad-leaved trees covered 48.7% of the tree canopy while evergreen broad-leaved trees covered only 42.3%. The total number of shrub taxa was 37 with more evergreen shrub taxa than deciduous. Evergreen shrubs occupied 64.4% of shrub canopy while deciduous shrubs covered only 35.4%. The result of the investigation of flora showed that there are 446 taxa of flora including 114 families, 320 genera, 397 species, 1 subspecies, 39 varieties, and 9 forma. Of these, two species, Rubus hongnoensis Nakai and Lycoris chejuensis K. Tae et S. Ko, are endemic plants of Jeju Island. The flora includes 17 taxa of rare plants that are distributed only in Jeju Island in Korea. Also, the flora includes 1 taxon, Elaeocarpus sylvestris (Loureiro) Poiret var. ellipticus (Thunb.) Hara, of Korean natural monument, 2 taxa, Psilotum nudum (L.) Griseb. and Crypsinus hastatus (Thunb.) Copeland, of legally protected wildlife and plants, 38 taxa of naturalized plants, and 75 taxa of introduced plants.
음식문화축제 서비스 품질과 관여도가 만족 및 재방문의도에 미치는 영향
김문명(Moon Myoung Kim),김상범(Sang Bum Kim),이수범(Soo Bum Lee) 한국관광연구학회 2012 관광연구저널 Vol.26 No.6
The purpose of this study is to draw the elements of service quality of the food festivals and research the casual relationship between the service quality of the food festivals and involvement, satisfaction and revisit intention. Especially, it suggested the improvement plan that the food festivals can be differentiated from other ones and promote satisfaction and revisit of visitors by drawing the elements of the service quality that emphasizes the characteristic as the festival with themes of foods and grasping the factors that have the effects on satisfaction and revisit intention. The analytical results have found that the service quality of the food festivals have the significant effects on all of satisfaction and revisit intention. On the other hand, it has found that involvement have no the direct impact relations with revisit intention and have the indirect ones on it by satisfaction. Finally, 4 hypotheses of 5 ones were selected as it has found that satisfaction had the significant effects on revisit intention.
김찬수(Chan-Soo Kim),송관필(Gwan-Pil Song),문명옥(Myong-Ok Moon),송국만(Kuk-Man Song),김진(Jin Kim),이은주(Eun-Ju Lee) 한국자원식물학회 2005 한국자원식물학회지 Vol.18 No.2
본 조사는 식물상을 밝힘으로서 체계적이고 효율적인 보존관리대책을 마련하데 필요한 정보를 제공하고 우리나라 최남단에 속하는 도서에 있어서 식물자원의 분포특성을 파악하고자 수행하였다. 관속식물은 65과 140속 162종 2변종으로 총 164분류군이었는데 그 중 양치식물은 6과 13속 15종, 나자식물은 1과 1속 1종, 피자식물에 있어서는 쌍자엽식물이 49과 97속 114종 1변종으로 115분류군, 단자엽식물은 10과 29속 32종 1변종으로 33분류군이 출현하여 계 59과 126속 146종 2변종으로 계 148종이었다. 미기록 종은 양치식물 중 점고사리, 쇠고비, 큰족제비고사리, 사다리고사리 등 4종, 단자엽식물 중 강아지풀, 줄, 송이고랭이, 꽃토란, 개구리밥, 부채마 등 6종, 쌍자엽식물 중 큰사방오리, 개모시풀, 애기싱아, 미국자리공, 갯장구채, 새머루, 누리장나무, 보리장나무. 진득찰 등 9종 총 16과 19속 19종이었다. 희귀식물로서는 국내 거문도와 제주도에만 분포하는 것으로 알려진 박달목서가 자생하고 있으며, 바위연꽃의 자생지도 확인되었다. 또한 귀화식물은 총 20과 33속 34종 1변종으로 총 35분류군이었다. This study was conducted to prepare systematic and efficient measures for nature conservation and management in Beomseom Island, and to clarify characteristics of distribution of plant resources in southernmost islands of Korean peninsula. The numbers of vascular plants were summarized as 164 taxa included 6 families, 13 genera, and 15 species in pteridophyta, 1 family, 1 genus, and 1 species in coniferophyta, and 59 families, 126 genera, 146 species, and 2 varieties in endospermae composed of 49 families, 97 genera, 114 species, and 1 variety in dicotyledonae and 10 families, 29 genera, 32 species, and 1 variety monocotyledonae. Unrecorded taxa of the flora of Beomseom Island were 19 taxa included 4 taxa of pteridophyta, i.e. Hypolepis punctata, Cyrtomium fortunei, Dryopteris pacifica, and Thelypteris granduligera, 6 taxa of monocotyledonae, i.e. Setaria viridis, Zizania latifolia, Scirpus triangulatus, Zantedeschia aethiopica, Spirodela polyrhiza, and Dioscorea nipponica, and 9 taxa of dicotyledonae, i.e. Alnus firma, Boehmeria Platanifolia, Aconogonum ajanense, Phytolacca americana, Melandryum oldhamianum var. roseum, Vitis flexuosa, Clerodendron trichotomum, Elaeagnus glabra, and Siegesbeckia glabrescens. The two rare species, Osmanthus insularis that distributed only Jeju-do and Geomoondo Island and Orostachys iwarenge that distributed only southern parts of Jeju-do in Korea were investigated. The numbers of naturalized plants were 20 families, 33 genera, 34 species, and 1 variety.
커피전문점 브랜드이미지, 관계품질 및 브랜드충성도의 구조적 관계
김문명(Moon Myoung Kim),김성영(Sung Young Kim),이은용(Eun Yong Lee) 한국호텔외식관광경영학회 2013 호텔경영학연구 Vol.22 No.6
The purpose of this study is to understand structural relationships between the brand images, relationship quality, and brand loyalty. Based on the results of the analyses, the study proposed effective brand image management measures that could be used in the competitive market of coffee houses. The results of the study are summarized as follows. First, all the three lower factors of the coffee shop brand images, the marketability, the social orientation and differentiation, were observed to have a positive influence on the brand credibility. Second, in terms of the relationships between the coffee shop brand image and the satisfaction, the marketability and the differentiation were found to positively affect the satisfaction and yet, no significant influence was discovered from the social orientation. Lastly, according to the analysis results on the relationship quality and the loyalty, the credibility would have a positive influence on the relationship quality while the trust and the satisfaction would be positively related to the loyalty. The study has come up with the implications as follows. Coffee house should design ways to build up trust in customers from a long-term point of view. The coffee house will continuously preserve the trust in the customers having a good relationship with them if the shops not only work on different but consistent brand image building but also keep improving the mood and the service quality of their own.