외식산업 내 디저트 브랜드 마케팅 성공 전략에 관한 연구

황현영(Hwang, Hyun-Young),김보영(Kim, Bo-Young) 韓國商品學會 2010 商品學硏究 Vol.28 No.6

최근 다양화, 전문화된 서비스와 브랜드 중심의 소비패턴이 외식산업 내 새로운 변화요인으로 작용하면서 전문성을 갖춘 디저트 브랜드들이 전 세계적으로 확산되고 있다. 디저트 비즈니스 기업들은 문화콘텐츠로서 가치소비의 대상으로 재정의되는 시장 환경에 발맞춰 프리미엄 전략을 통해 브랜드 경쟁력을 높이고 부가가치를 창출하고 있으며, 메뉴의 구성을 단순화하고 고품질을 추구함으로써 전문성을 높이고 서비스의 질적 수준을 향상시키기 위해 새로운 브랜드 마케팅 전략들을 추구하고 있다. 그러나 이렇게 변화된 디저트 산업이나 비즈니스에 대한 연구와 학문적 고찰이 부족한 상황이며, 세계적인 디저트 회사들의 성공적인 브랜드 경영과 감성 마케팅 성공 전략 역시 공유되지 못하고 있다. 이에 본 연구는 외식산업 내 디저트 산업의 현황을 이해하고 이를 기반으로 디저트 브랜드들의 성공 사례를 분석하여 그들의 독창적이고 감성적인 마케팅 전략 성공요인과 기법을 제시하였다. 결과적으로 성공한 디저트 브랜드들은 디저트를 식품이 아닌 문화상품으로 재정의하였고, 맛을 넘어 감성 경험 제공을 통해 문화 소비의 대상으로 디저트 브랜드를 재포지셔닝하고, 독창적인 마케팅 기법들을 도입했다는 전략적 공통점을 보여주고 있다. 이러한 브랜드 마케팅 전략들은 디저트 기업 들은 물론 외식 산업 내 다양한 기업들의 마케팅 강화를 위한 새로운 시사점이 될 것이다. This article aims to investigate the evolution of the brand marketing strategies and critical success factors with cases of super premium dessert brands which led to the successful global dessert business and food service industry. Pine and Gilmore(1998) describe the experience economy, as a next economy following the agrarian economy, the industrial economy and the most recent service economy. Furthermore severe competitiveness and thus sale are phenomenon many of food services are suffering nowadays. Authors believe that as one of food service marketing strategies dessert brand shops could raise competitiveness through a brand identity strategy and servicemarketing strategy. These changes are driving the emergence of the high-quality dissert brand and shops with uniquemarketing strategy. In order to build proper brandmarketing strategy for dessert brands, one arguably should knowfirst relations among factors consisting of brand equity and service marketing mix. To support it this paper analyzed three global dessert brands have created the successful brand identity and brandmarketing strategies. The cases finally shows the service brandmarketing strategic process andmethod, and discusses the success factors like cultural contents, premiumbrand, high-quality product, customer communication, unique visual identity.

주주대표소송 활성화를 위한 법적과제

황현영(Hyun-young Hwang) 한국기업법학회 2013 企業法硏究 Vol.27 No.4

As the most direct method of shareholders’ inquiring into responsibility for poor management of the board of directors, the derivative suit plays a role in protecting shareholders’ rights and interests by not only strengthening responsibility management, but also ensuring that the relevant directors compensate for the damage on the company caused by their illegal acts. However, we only have 69 cases of derivative suit filed so far, which is about four cases per year. Therefore, the issue related to the effectiveness of the derivative suit is rising. This thesis aimed to examine the current status of the derivative suits and the problems of the current system, and also to suggest the improvement measures. Regarding the standing to sue, first, it is necessary to stipulate that the effectiveness of lawsuit is not influenced even when the qualifications of shareholders are changed due to the exchange, transfer, and consolidation of stocks after the lawsuit while the minority shareholders’ rights are maintained. In case when a company files a lawsuit against directors, or when a derivative suit is filed by some shareholders, it is needed to notify or announce the lawsuit to shareholders, so that other shareholders also can participate in the relevant lawsuit. Regarding the burden of proof, next, it is suggested to have an amendment in which some requirements for reading account books are eased in order for the smooth progress of the lawsuit and relieving shareholders’ burden of proof in case when a derivative suit is filed, and also they are authorized to demand an inspector. In order to check if the company does not file a lawsuit even when there is a clear illegal act by a director, and to collect data necessary for the proof, it is required to legalize the corporate system of notifying the cause of no-lawsuit. The last suggestion is related to the litigation costs. It is necessary to improve litigation costs which is the most realistic issue, so that the derivative suit can play a role of the sound supervision in the corporate management. Considering that the derivative suit is a lawsuit not for shareholders as the plaintiff, but for the company, it is suggested to regulate it just like the Capital Market Act by raising “every cost caused by other lawsuits such as the litigation costs” ruled by the Article 191-13 Paragraph 15 of the Securities and Exchange Act. Through the improvement measures, it is expected that the derivative suit can work as the representative post-regulation method that can protect shareholders’ rights and also recover the damage on the company caused by illegal acts of the board of directors.

상사중재 활성화를 위한 입법정책적 과제

황현영 ( Hwang Hyun-young ) 한국상사판례학회 2019 상사판례연구 Vol.32 No.4

중재는 당사자 간의 합의로 법원의 재판 대신 중재인의 판정에 따라 분쟁을 해결하는 대체적 분쟁해결수단으로서, 상사분쟁에서는 이미 재판 외의 분쟁해결 방법으로 각광받고 있다. 특히 국제중재의 경우 국적이 다른 당사자 간에 발생한 법적 분쟁을 일반 당사자 국가의 법원이 아닌 제3국의 중재로 해결할 수 있어 국제 상사 분쟁에서 널리 활용되고 있다. 국제중재를 통한 분쟁해결은 기업 뿐 아니라 국가 경제적으로도 긍정적 효과가 있어, 중재산업을 전략적으로 육성하려는 아시아 각국의 움직임이 활발하게 진행되고 있다. 이에 법무부는 국제중재사건의 유치 확대 및 중재산업의 육성을 위한 ‘중재산업 활성화’ 사업을 추진하고 있다. 중재산업 진흥 기반 조성 및 국제중재 유치 지원 근거 마련을 위해 중재진흥법 제정을 추진하였고, 동법은 2017년 12월부터 시행되고 있다. 또한 2018년 12월에는 중재산업 진흥 기본 계획 수립을 발표하고, 동 계획을 5년간 추진하겠다고 밝힌 바 있다. 본 논문에서는 상사분쟁 해결을 위한 중재 활성화의 필요성을 살펴본 후 지금 추진되고 있는 정부의 중재산업 활성화 사업의 주요내용을 평가하고 상사중재 활성화를 위한 입법정책적 과제를 제안하였다. Arbitration is an Alternative Dispute Resolution(ADR) that resolves disputes by an agreement between the parties on the basis of the judgment of the arbitrator instead of the court’s trial, and it has already been taking center stage as a dispute resolution besides trial for the business disputes between companies. In particular in the case of international arbitration, as legal disputes between the parties of different nationalities can be resolved through arbitration by a third country not by a general court of the party’s country, it is widely used in the international commercial disputes. Because the settlement of disputes through international arbitration has positive effects not only on companies, but also on the country’s economy, Asian countries are actively trying to strategically foster arbitration industries. In this regard the Ministry of Justice is pushing forward ‘Arbitration Industry Promotion’ project in order to attract more international arbitration cases and to foster the arbitration industry. In order to create the basis for promoting arbitration industry and to provide support for attracting international arbitration the Ministry of Justice pushed forward enacting 「the Act on the Arbitration Industry Promotion」, and this act has been implemented since December 2017. Also, in December 2018 it announced the formation of basic plan for arbitration industry promotion, and said it would carry forward this plan for 5 years. This paper introduced reviewing the necessity of promoting arbitration for resolving commercial disputes, and after the main contents of government’s arbitration industry promotion project now being pushed forward. Finally it proposed legislative policy assignment for promoting commercial arbitration.

델파이 기법을 이용한 관광안전지수 개발: 여행안전척도를 중심으로

황정주 ( Hwang Jung-ju ),양진연 ( Yang Jin-youn ),안현영 ( Ahn Hyun-young ) 경남대학교 산업경영연구소 2018 지역산업연구 Vol.41 No.3

본 연구는 체계적인 관광안전정책과 관리를 수립하고, 건전한 안전관광문화를 정착시키고자 여행안전척도 개발을 목적으로 하였다. 여행안전척도는 선행연구에서 검토된 안전관련 척도를 참고하였으며, 여행산업계와 관광학계 전문가를 대상으로 델파이 기법을 이용하여 평가항목을 구성하였다. 평가 항목에 대한 가중치는 AHP기법을 활용하여 산출하였으며 연구결과는 다음과 같다. 첫째, 여행안전척도는 안전교육, 안전기술, 안전규제, 그리고 안전환경의 4개 요소, 20개 평가항목을 도출하였다. 둘째, 도출된 세부 평가항목에 대해 AHP 기법과 델파이 기법을 활용하여 세부항목별 가중치를 산출하였다. 안전교육은 0.38, 안전기술이 0.22, 안전규제는 0.15, 안전환경은 0.25점으로 산출되었다. 셋째, 여행안전척도 문항은 1차 전문가 조사에서는 5개 영역으로 실시하였지만, 안전평가와 안전환경의 조작적 정의가 중첩된다는 의견이 제시되었다. 따라서 안전평가와 안전환경을 묶여서 안전환경으로 일원화하였다. 본 연구를 통하여 국민의 행복한 여행을 위한 정책 마련에 타당성을 제공하고, 관광산업계에서 안전한 관리와 대책을 수립하는데 이론적 근거를 제시한 의미있는 결과를 도출하였다. This study developed a travel safety scale to establish a systematic tourism safety policy and management as well as a healthy safety tourism culture. The travel safety scale have applied the safety-related scales reviewed in the previous research, and the evaluation items were constructed with the travel industry experts and tourism academics based on Delphi method, while the weight for the evaluation items was calculated through the AHP technique. The results of the study are as follows: First, the travel safety scale derived 20 items in 4 categories including safety education, safety technique, safety regulation, and safety environment. Second, the weight for each item was calculated using the AHP technique and the Delphi technique. Safety education was 0.38, safety technology was 0.22, safety regulation was 0.15 and safety environment was 0.25. Third, the questionnaire for the travel safety scale was conducted in five domains in the first expert survey, but it was suggested that the operational definitions of safety assessment and safety environment were overlapping. Thus the safety assessment and the safety environment are combined into a safety environment. The results of this study will provide the rationale for the establishment of policies that can support people’s happy travel as well as the formation of safety management and countermeasures in the tourism industry.

최근 M&A 관련 동향과 기업승계

황현영(Hyun-Young Hwang) 한국기업법학회 2015 企業法硏究 Vol.29 No.4

최근 M&A에 대한 관심이 높아지면서, 이와 관련한 입법 활동이 활발히 이루어지고 있다. M&A를 통한 기업의 성장과 발전에 대한 관심도 높지만, 특히 최근 이슈가 되고 있는 대형 M&A 거래들은 기업승계라는 관점에서 조명되고 있다. 이에 본 논문에서는 최근 우리나라의 M&A 관련 동향을 살펴보고, 특별히 기업승계와 관련이 있다고 보여지는 19대 국회에 제출된 M&A 법안들을 검토하였다. 2014년 3월 정부 관계부처 합동으로 M&A 활성화 방안을 발표한 후, 2014년 11월과 2015년 9월에 금융감독원과 공정거래위원회가 각각 발표한 우리나라의 M&A 동향을 살펴보면 M&A 거래 건수 및 규모가 증가하고 있음을 볼 수 있다. 그런데 국내 M&A의 주요 특징은, 신성장동력사업인 벤처 기업 등을 적극적으로 인수합병하기 보다는 그룹 내 계열사 간 구조조정 및 지배구조 개편을 위한 M&A가 증가하였다는 것이다. 그룹 내 계열사 간 M&A가 활발하게 이루어지면서 지배주주를 비롯한 주주들의 지분율 및 기업지배구조가 달라지고 있고 앞으로도 달라질 가능성이 있어, 기업승계와 M&A를 연계하여 검토할 필요성이 제기된다. M&A의 수단과 목적이 다양하기 때문에, 제출된 법안도 다수의 법 영역에서 다양한 개정 내용을 담은 법안이 제출되었으나, 19대 국회에 제출된 M&A 법안을 그 개정 목적에 따라 분류하면 크게 둘로 구분해 볼 수 있다. 하나는 M&A 활성화라는 정책 방향에 맞춘 내용의 법안과 M&A 과정에서 특히 계열사 간 M&A 과정에서 이해관계자들을 보호하기 위한 내용의 법안으로 나누어 볼 수 있다. 양자 모두 M&A를 통한 기업승계에 영향을 줄 수 있는 법안이므로 함께 살펴보되, 자산·영업·주식 양수도, 합병 및 분할 등 M&A 관련 쟁점별로 나누어서 살펴보았다. 다만 본 논문에서는 M&A의 동향 및 최근 논의되는 법안을 소개하는 것에 초점을 맞추었고, 개별 쟁점에 대한 구체적인 분석은 후속 연구로 미루도록 한다. Recently, the main issue of Corporation Act is “M&A”. After seven government departments issued a joint announcement of a plan to activate M&A, the following specific plans are currently being executed and as the result of media reports of major M&A cases done in last year and this year, M&A was drawn to the attention of people and relevant legislation was also activated. Apart from corporate growth and development through M&A, the most notable aspect of recent M&A by major corporations is that it is used for succeeding a corporation business. In this study, recent M&A trends in Korea were investigated and relevant bills proposed to the 19th National Assembly that seem to be particularly related to corporation business succession were reviewed. After government departments issued a joint announcement of the M&A activation plan in March 2014, Financial Supervisory Service and Fair Trade Commission published reports on M&A trends in South Korea in November 2014 and September 2015, respectively, according to which the number of cases and size of M&A are increasing. However, in South Korea, M&A is being increasingly used for restructuring subsidiaries within a group and reorganizing corporate governance, rather than for actively merging and acquiring venture enterprises. Active M&A between subsidiaries of the same corporate group changes the share of shareholders including the controlling stockholders and corporate governance structure, and, therefore, investigate M&A in relation to business succession is needed. While bills including various amendments of different laws have been proposed, considered the diverse means and purposes of M&A, and the M&A bills proposed to the 19th National Assembly can be largely divided into two according to the purpose of amendment : bills that its legislative purpose is based on the M&A activation policy and those that are focused on protecting interested parties related to M&A among subsidiaries. Both types of M&A were reviewed together because both can influence corporation business succession. In addition, the bills were examined in terms of assets, business, share transfer, merger, and division. However, this study focused on recent M&A trends and relevant bills, and specific analysis of individual issues will be investigated in future research.

상법상 교부금합병과 삼각합병의 개선방안 연구

황현영 ( Hyun Young Hwang ) 한국상사판례학회 2012 상사판례연구 Vol.25 No.4

2011 revised commercial law has maximized synergy effect of company operation and introduced new systems for efficient restructuring such as cash-out merger, triangle merger. Due to this, choices of companies to expel minor shareholders is diversifying and the possibility of minor shareholders` rights and interests to be violated has increased. Therefore company reorganization systems introduced in the revised commercial law is looked into in this study as it is comparatively reviewed with foreign legislation cases and considers about what should be improved in the aspect of protecting minor shareholders to propose alternatives. It is allowed for money or asset to be given as merging price in case cash-out merger is merger of corporations which has the disadvantage that companies can use merging to expel minor shareholders or use it as a tool of delisting. Triangle merger is issuing the shares of a parent company to the affiliated company which gain actual merging effect of the parent and affiliated company, but shareholders of the parent company cannot exercise any rights on this. To solve these problems and protect minor shareholders, this paper proposed a lot of issue which it should be revised. In brief, for beforehand relief system, the system must be supplemented so company reorganization system can be fairly conducted for minor shareholders to be protected. Also, it is necessary to guarantee minor shareholders to claim compensation for damages from unlawful company reorganization.

Comparison of Impact of Greenhouse Gas Emissions Between Cropping and Fallow Seasons in Rice Paddy Soil

Hyun Young Hwang(황현영),Jeong Gu Lee(이정구),Mun Hyeong Park(박문형),Mozammel Haque(모자멜 하크),Pil Joo Kim(김필주) 한국토양비료학회 2014 한국토양비료학회 학술발표회 초록집 Vol.2014 No.10

Advanced Management of Cover Corps to Increase Soil Carbon Sequestration and Reduce Greenhouse Gas Emission in Rice Paddy

Hyun Young Hwang(황현영) 한국토양비료학회 2019 한국토양비료학회 학술발표회 초록집 Vol.2019 No.8

Influence of Mixing Material on Greenhouse Gases Emission and Maturity Evaluation during Poultry Manure Composting

Hyun Young Hwang(황현영),Seong Heon Kim(김성헌),Myung Sook Kim(김명숙),Song Heui Ahn(안송희),Chul Woo Lee(이철우),Seong Jin Park(박성진) 한국토양비료학회 2019 한국토양비료학회 학술발표회 초록집 Vol.2019 No.8

Presentation of Agriculture in Senegal

Hyun Young Hwang(황현영) 한국토양비료학회 2018 한국토양비료학회 학술발표회 초록집 Vol.2018 No.10