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황대용(Hwang Dae-yong),강충관(Kang Choong-Kwan),박주섭(Park Joo-sub) 한국농어촌관광학회 2002 농어촌관광연구 Vol.9 No.1
According to the recent agricultural statistics, farm income level is much lower than that of the urban workers. And the proportion of the off-farm income of Korea is also much lower than that of the Japan and Taiwan.<br/> With rural society turning more modernized and open-marketed, considerable responses are in need to tackle these trends. As one of the possible solutions, green tourism which provides economic and environmental benefits to the rural society attracts great concerns from agricultural sectors.<br/> This study was initiated to identify how should be a successful process of the green tourism by reviewing a Japanese green tourism case. The results imply that for the successful green tourism, it is necessary to operate a standing management office for the program development and information service; to develop creative new events using available resources and environment in the region; to integrate network systems of agricultural, industrial and commercial bases of the region; and to be based on customer-attracting business system.<br/>