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최낙환(Choi, Nak Hwan),김익태(Kim, Ik Tae) 한국소비문화학회 2010 소비문화연구 Vol.13 No.4
이 연구는 노출된 단서가 과거의 행동패턴이나 습관과는 다르게 차별화 되는 경우에 점화된 내용과 일치하는 행동이 유발되는가 아니면 불일치한 행동이 유발 되는가를 검증하고, 또 소비자의 제품 지식수준에 따라서 점화의 효과가 조정되는가를 탐색하였다. 따라서 이 연구는 점화의 행동효과와 무의식적 목적추구에 관한 선행 연구를 탐색하고, 소비자의 제품 지식수준과 과거 행동패턴과 점화된 상황의 독특성 또는 차별성에 따른 목적점화의 조절효과를 분석하였다. 연구결과, 어머니 생신 선물을 구매하는 상황에서 검소와 관련된 점화자극에 점화된 피험자는 검소와 관련된 제품을 더 선택하는 모습을 보였고, 사치와 관련된 점화자극에 점화된 피험자는 사치와 관련된 제품을 더 선택하는 모습을 보였으며, 일반적이지 못한 차별적 상황에서 목적점화의 효과는 조절되는 것으로 나타났다. 그리고 개인들이 제품에 대하여 가지고 있는 지식수준에 따라 점화의 효과가 조절되었으며, 행동패턴도 조절작용을 하였다. 따라서 점화된 목적은 목적과 일치한 행동을 유도하며, 점화효과는 상황의 독특성, 소비자가 가지고 있는 제품에 대한 지식수준, 그리고 개인들의 행동패턴에 따라 조절될 수 있음을 발견하였다. The purpose of this study is to search for the moderators such as the consumer's knowledge, the past behavior patterns, and uncommoness or distinctiveness of the situations of goal priming effects. This study frames an hypothesis on the product choice effect of goal priming, and the level of consumer's understanding goods, and the distinctiveness of primed situation and consumer's past behavior pattern were selected as a variable of moderating goal priming effects. The hypotheses were tested by using the subjective measure, and the distinciveness of primed situation was detected by using two cases : one is to give a present to mother on her birthday and the other is to friend on the birthday. and the case of friend's birthday was looked upon as uncommon context. Besides, to test roles of the past particular behavior patterns on the assumption that consumers keep the same behavior patterns as they have done, past behavioral patterns were detected. The results of testing hypotheses are as follows. First, the primed goal showed that it induced a prime-consistent behavior. In case of woolen gloves and leather gloves as a gift for mother, thrifty priming led the participants to choose the woolen gloves more, and luxury priming to choose the leather gloves more. In the result, the priming generated by an accidental exposure had an influence on product-choice and individual's behavior. Second, the effect of goal priming turned out to be affected by uncommon context and to be moderated in the distinctive context. Mother's birthday present brought out more priming effect than that of the friend's birthday did, that is, uncommon context weakened the effect of goal priming. These results indicate that individuals are affected by environmental uncommon context like the unexperienced situations. Third, in proportion to consumer's information level of goods, goal priming was affected differently and then priming effect was moderated. In other words, priming effect with the luxury priming was higher than any other case to the consumers who had a high information level of goods, and in the priming situation the information level of goods could play a moderating role. Fourth, the effect of goal priming was moderated by individuals` behavior patterns. Goal priming had an impact on choosing the gift according to the past behavior patterns. The consumer who purchased expensive goods as mother's birthday gift in the past showed more priming effect in luxury priming than all the other cases. Therefore, the effect of goal priming was moderated by the past behavior pattern.
재산효과에 영향을 미치는 자아의 위협과 점화에 관한 연구
최낙환(Choi, Nak Hwan),김익태(Kim, Ik?Tae),진허(Jin, He) 전북대학교 산업경제연구소 2014 아태경상저널 Vol.6 No.1
이 연구는 위협상황을 내국인으로서 한국인 ID위협상황과 세계인으로서 ID위협상황으로 구분하고, 한국인 ID위협상황에서 한국산 제품에 대한 재산효과가 증폭되고, 세계인ID위협상황에서 외국산 제품에 대한 재산효과가 증폭되는가를 탐색하였다. 실험대상으로 한국산 볼펜과 외국산 볼펜을 선정하고, 2(한국산제품, 외국산제품)×3(기본, 위협, 점화추가)의 실험설계를 하고, 전북대학교에서 경영학 관련과목을 수강하는 대학생을 대상으로 재산효과의 차이를 분산분석하였다. 실증결과는 다음과 같다. 첫째, ID위협 상황은 ID와 관련된 소유제품의 재산효과에 긍정적 영향을 미친다. 내국인 ID의 위협에 노출된 소비자의 경우 노출되지 않은 소비자 보다 소유한 내국산 제품에 대한 재산효과가 크게 발생함을 발견하였고, 세계인 ID의 위협에 노출된 소비자의 경우 노출되지 않은 소비자 보다 소유한 외국산 제품의 재산효과가 크게 발생하였다. 이는 자신과 관련된 ID의 위협상황을 자아의 위협으로 인지하여 소유물의 재산효과가 커진다는 것을 의미한다. 둘째, ID위협상황에서 위협받는 ID가 점화되면 그 ID와 관련된 소유제품의 재산효과가 커질 것으로 예상하였지만, 내국인 ID위협상황에서 내국인 ID가 점화된 경우와 세계인 ID위협상황에서 세계인 ID가 점화된 경우에 모두 소유한 제품의 재산효과증가현상은 유의하지 않게 나타났다. 그리고 추가분석으로 외국산 제품과 관련된 자료 중 세계인 ID위협집단과 기본집단 간에 판매의도가격의 차이와 구매의도가격의 차이를 분산분석 하였다. 외국산 제품과 관련된 기본집단과 세계인 ID위협집단 간의 소유물의 판매의도가격의 차이가 유의하지 않게 나타났지만, 구매의도가격의 경우에 집단 간 차이가 유의하게 나타났다. The present study tried to verify if the endowment effect would be enlarged under the situation of self identity?threatening. It was investigated if the endowment effect for Korean products would be intensified under the situation of Korean ID?threatening and if the endowment effect for foreign products would be intensified under the global ID? threatening situation. It was also examined if, under the situation of Korean ID?threatening, the endowment effect for Korean products could be intensified when Korean ID would be primed, whereas it was explored if, under the global ID?threatening situation, the endowment effect for foreign products could be intensified when global ID would be primed. As objects of experiment, Korean? and foreign?made ballpoint pens were sampled out and experimentation was designed in 2 (Korean and foreign products) × 3 (basic, threatening and added priming). ANOVA was conducted to find the results as follows: First, an ID?threatening situation exercised positive impact upon the endowment effect for ID?related products owned. Second, few significant increase was confirmed for the endowment effect of the products owned under the both domestic as well as global ID?threatening situations in which both domestic as well as global ID"s were primed, respectively. From the Additional analysis, it was made known that no significant difference was disclosed in both intended selling and buying prices between Korean basic group and Korean ID?threatening group. Such results definitely implied that the intended selling and buying prices of Korean?made products used to be fixed differently depending on individuals under the Korean ID?threatening situation so that it seemed impossible to explain the increase of the endowment effect for Korean?made products just by a single straight change of either intended selling price or buying price. Another ANOVA showed that there was no signifiant difference in the intended selling price for the foreign? made products owned between the basic and global ID?threatening groups, but on the other hand, there was significant difference in the intended buying price between both groups, suggesting that the endowment effect of the foreign?made products was caused by the difference in the intended buying price as the global ID was threatened.
적응 격자계를 이용한 초음속 난류유동장의 측면제트분사에 대한 수치적연구
김종록(Jong-Rok Kim),김익태(Ik-Tae Kim),김재수(Jae-Soo Kim) 한국전산유체공학회 2001 한국전산유체공학회 학술대회논문집 Vol.2001 No.-
Two-dimensional steady flowfields generated by slot injection into supersonic flow are numerically simulated by the integration of Navier-stokes equation with two-equation k-ε turbulence model. High-order upwind scheme is used on unstructured adaptive meshes. The numerical results are compared with experimental data in terms of surface static pressure distributions. the length of the upstream separation region, and the height of the Mach surface for steady flowfields with a Mach number of 3.71 and a unit Reynolds number of 5.83×10^6/m.