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이지오더 신사복에 관한 소비자 선호도 및 구매의사 조사
천종숙,허지혜,송지영 복식문화학회 2001 服飾文化硏究 Vol.9 No.3
The purpose of this study is to examine the growth potentiality of the Easy-Order System in the domestic male business suit market. This study is based on a questionnaire survey of males, who usually wear a business suit in the work place, and females whose husband wear a business suit. The pertinently answered 108 questionnaires (males: 72 and females: 36) were analyzed with SPSS 8.0. The results of this survey were as follows; 1.Gender, occupation, and height of consumers had a considerable effect on their intention of purchasing a business suit through the Easy-Order System. Average monthly earnings of consumers affected their preference of this system. 2.Subjects, who were dissatisfied with the limited option of purchasing a business suit in retail shops, had a significant intention of purchasing a business suit through the Easy-Order System. 3.It had no effect on consumers' preference and purchasing intention of the Easy-Order System whether or not they recognize this system. And the Easy-Order System is not estimated to have major repercussions over consumers by now. Key words: Easy-Order(이지오더), business suit(신사복), consumer's preference(소비자 선호도), purchasing intention(구매의사).