중요도-만족도(IPA)를 활용한 승촌보 방문객 인식연구

한학진 ( Hag Chin Han ),신성원 ( Seung Won Shin ),전제상 ( Je Sang Chun ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2015 호텔리조트연구 Vol.14 No.4

Importance-performance analysis(IPA) is considered a useful tool in examining customer satisfaction and management strategies. This technique can help tourism stakeholder in diagnosing underlying deficiencies and setting priorities in tourism development. The purpose of this study was to find out what is more important attributes and what is more satisfactory factors those who visited Seungchonbo located in Youngsan river by using IPA. Data collection was carried out through 3 repeated measure questionnaire survey of 263 during 3 seasons from September to November in 2014. Results of the analysis as follows: First, the most important factors were ‘convenient and service’ domain including rest room and facility. Second, the most satisfaction factors were also ‘convenient and service’ domain including parking lot and rest room. Third, the result of IPA indicated that ‘water quality’ of Seungchonbo continuously should be improved to meet visitors’ needs for the sustainable management. And several academic and empirical implications were suggested.

일본 인바운드 관광객의 여행행동특성에 따른 한국관광 이미지 인식차이 분석

한학진 ( Han Hag-chin ),이용철 ( Lee Yong-chul ),김미주 ( Kim Mi-ju ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.4

Recently, the number of Japanese inbound tourists to Korea are getting less and less as time goes on. This study tries to analyze of the differences in recognition of tourism image in Korea for Japanese. The more specific purpose focuses on the difference of perception of Korean tourism image perceived by inbound Japanese tourists in relation to behavioral characteristics. Data collec-tion were carried out for Japanese tourist who visited Korea from March to May, 2016 in Incheon international airport. A total of 299 questionnaires were used in analysis. Firstly, the Korean tourist images Japanese perceive were `tasty K-foods`,`cheap`,`kind`,`dirty road`,`cute` etc. Secondly, a total of 11 empirical image categories were classified such as `economic image`,`tou-rist facilities`,`Korean image`. Thirdly, positive image japanese suggest were `entertainment`,`food image`, whereas, negative image were `tourist facilities`. Fourthly, in relation to the demographic and tourist behavior characteristic, it divided into three categories including positive, neutral, negative. Especially, `employee image`,`political image` negatively influence on the revisit intention. Therefore, various methods to strengthen biliteral tourism relations between two coun-tries such as non-governmental interchange program should be carried out. Additionally, several marketing implications to increase the Japanese tourists to Korea were suggested.

수단-목적사슬(Means-End)이론의 컷오프(Cut-off) 수준과 가치 맵(Hierarchical Value Map)의 관계 분석

한학진(Hag-Chin Han),조문식(Moon Sik Cho),오주성(Ju-Seong Oh),서정모(Jung-Mo Seo) 한국콘텐츠학회 2011 한국콘텐츠학회논문지 Vol.11 No.4

본 연구는 컷오프 수준에 따라 활성화 셀(cell) 수와 래더(ladder) 수 등의 통계량의 변화들 살펴보고, 컷오프 수준의 변화에 따른 가치 맵이 어떻게 변화하는지를 제시하며, 주어진 조건(100명의 응답자에게 최대 5개의 중요한 속성을 선택하도록 하여 가치사슬을 만든 후 이를 이용하여 가치 맵을 그렸을 경우)하에서 정보손실을 최소화하면서 설명력이 있는 최적의 컷오프 수준 결정과 이에 따른 가치 맵을 표현하고자 한다. The Means-end theory has successfully been applied in academics circles and is one of the qualitative methodologies, aiming at classifying into groups based on the specific values that they pursue. The more specific purposes of this study is to identify the relationship between the levels of abstraction and HVM(Hierarchical Value Map) and to identify the statistical changes in frequency activated cell and ladders among A-C-V. And lastly, to suggest the HVM according to the levels of abstraction. The subjects of this study includes the 100 hikers who joined the hiking at least once a year for 2007. The results of analysis show that as the level of abstraction goes up, the HVM itself is depicted more simple and the loss of information is also occurred. Consequently, the decision of levels of abstraction is should be made on the basis of objective validity.

여성들의 여가활동 및 사회경제적 특성이 행복수준에 미치는 영향

한학진(Han, Hag-Chin),강혜숙(Kang, Hye-Sook) 한국관광레저학회 2012 관광레저연구 Vol.24 No.1

A Study on the Perception of the Suitability of Tourist Information Phone Number using Numeric Marketing

Han Hag-Chin(한학진),Yoo Haeng-Joo(유행주),Jeong Jin-Saeng(정진생) 한국관광연구학회 2006 관광연구저널 Vol.20 No.3

본 연구는 최근에 각광을 받고 있는 숫자마케팅을 활용하여 관광안내전화번호를 마케팅 하고자 하였다. 숫자마케팅을 활용하여 전화번호나 브랜드를 홍보하게 되면 기업이나 제품의 특성을 독특하고 효과적인 방법으로 알릴 수 있는 기회가 될 수 있다. 특히, 내외국인의 관광안내서비스를 독특하고 기억에 남을 수 있는 전화번호를 생성하여 관광객으로 하여금 이용하게 한다면 관광안내서비스의 효율성을 기할 수 있을 것이다. 연구결과 관광안내전화번호로서 ‘2525’ 혹은 ‘2020’을 선호하고 있는 것으로 나타났다. 따라서, 이를 전국단위 대표 관광안내 전화번호로 생성하여 적극적인 홍보를 한다면 관광객들이 쉽게 기억하고 이용하게 됨으로서 우리나라 관광안내 서비스를 한층 높이는데 기여할 것으로 기대된다.

연구논문: 직장여성의 여가활동 참여동기 요인과 여가활동특성이 행복수준에 미치는 영향

한학진 ( Hag Chin Han ),강혜숙 ( Hye Sook Kang ),오평석 ( Pyong Suk Oh ) 대한관광경영학회 2011 觀光硏究 Vol.26 No.5

행복에 관한 관심은 1990년대 이후를 중심으로 본격적으로 진행되어왔고, 행복에 대한 관심이 전 세계적으로 고조되면서, 행복 결정요인, 행복공식, 행복지수, 행복경영을 중심으로 한 국내·외 연구가 최근에 와서 부각되고 있다. 본 연구는 직장여성들의 여가활동 참여동기가 행복수준에 미치는 영향과 인구통계적 특성에 따른 행복수준의 차이를 살펴보고자 하였다. 이를 위해 3가지의 연구과제를 설정하였고, 다음과 같은 결론을 도출하였다. 첫째, 직장여성이 여가활동에 참여하는 동기로는 휴식을 취함으로써 스트레스를 해소하는 것으로 나타났다. 둘째, 직장여성들의 여가참여 동기요인은 내적 동기요인만이 직장여성들의 행복수준에 유의한 영향을 미치는 것으로 나타났다. 셋째, 직장여성의 인구통계학적 특성 중에서 학력, 월평균 가구소득, 주택보유유형만이 행복수준에 유의적인 차이가 있는 것으로 나타났다. 넷째, 직장여성들이 현재 스스로 행복하다고 생각하는 행복수준은 10점 척도에서 평균보다 다소 높게(평균, 6.60) 나타났다. 이를 통해 직장여성들을 위한 여가활동 참여는 즐거움이나 재미, 자기만족, 그리고 휴식과 같은 내적인 요인에 더욱 초점을 맞춘 여가활동 전략을 수립할 필요성이 있다고 판단된다. Survey questionnaires were distributed among women workers in the provinces of Seoul, Gyeonggido, and Chungchongdo for three months from July 01 to August 31, 2011. Afterwards, this thesis analyzed effective 225 questionnaires of returned ones. The thesis established three subjects to look into participation motive and happiness level. The analysis result on the subject presented in this thesis is as followings. First, women workers generally responded, "common", to the question, "I live a happy life through work life or leisure activities". Second, women workers generally responded, "to ease stress by rest", to the question, "what is the motive I take a rest for". Third, only the inner motive factor of women workers` leisure participation motives had a significant effect on happiness level of women workers. Fourth, only academic history, monthly family earnings, and house owning type of women workers`s demographic traits had a significant difference in happiness level. In the end, women workers` level of thinking to be happiness by themselves was higher than average (Mean6.60) by 10 points scale. So, it is necessary to establish a strategy for leisure activities focused on inner factors such as amusement, fun, self-satisfaction, and rest.

사회연결망분석(SNA)을 활용한 4대강 지역주민의 인식연구

한학진 ( Hag Chin Han ),김경회 ( Kyung Hoe Kim ),김재석 ( Jae Seok Kim ),전제상 ( Je Sang Chun ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2016 호텔리조트연구 Vol.15 No.1

Social network analysis and network analysis are perceived as similar in many research publications since it became popular in the 1990s. Application of network analysis in tourism research is relatively new, especially in the study of the four rivers. Network analysis is employed to investigate the structure and pattern of relationships between actors in a network. In this paper, the data was collected from 661 residents who live in waterfront nearby from Sep to Oct, 2013. The results of the research show the pattern of the network among four main rivers. Especially, according to 4 kinds of analysis of the degree centrality spring, it was analyzed that the centrality of han and nakdong rivers was high and the others were relatively low. Moreover, in the analysis of degree centrality concentric, "the reduction of overflow damage" and the improvement of surroundings in each region" were mostly located in the center of node. These results enrich current research on the effects of this big project and provide a dynamic perspective for understanding how this big national project influences residents through interactions of recognition. Several academic and operational implications were suggested.

인공지능(AI) 및 로봇서비스 인식에 관한 탐색적 연구 - 일본 헨나호텔을 중심으로 -

한학진 ( Han Hag Chin ),이용철 ( Lee Yong Chul ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2018 호텔리조트연구 Vol.17 No.2

As the age of the fourth industrial revolution comes, automation technologies such as AI(artificial intelligence) and Robot service are affecting on the recognition changes of the tourism industry. Within the next 6-10 years, artificial intelligence technology is increasingly applied to various fields of the tourism industry. The more specific purpose of this study is to analyze the recognition of visitors who stayed at the Henn_na hotel in Japan which is the world first hotel staffed by artificial intelligence(AI) and Robot. Data collection was carried out through Sep.6 to Nov.30, in 2017. A total of 300 questionnaire were distributed and finally 231 were analyzed. As the results of recognition analysis on introduction of artificial intelligence and robotic technology, the recognition level on productivity and management efficiency will be improved by introduction of AI was the average of 3.96(5 scale), indicating the highest recognition level. Next, in the t-test results by gender, those two questions including 'provide accurate and differentiated services' and 'costs will be incurred due to the introduction of artificial intelligence', there were distinctive differences. In particular, the development of artificial intelligence technology is expected to be influential throughout tourism industry in the near future. In this respects, preemptive responses should be prepared in each tourism fields. Several academic and practical implications are suggested.

인공지능 기술(AI)의 도입에 따른 관광산업 직무대체수준 및 영향에 관한 탐색적 연구 - 대학생을 중심으로 -

한학진 ( Han Hag-chin ),서정모 ( Seo Jung-mo ) 한국호텔리조트학회(구 한국호텔리조트카지노산학학회) 2017 호텔리조트연구 Vol.16 No.3

As the age of the fourth industrial revolution comes, automation technologies such as machine learning and artificial intelligence are affecting the profession of the tourism industry. Within the next 10 years, artificial intelligence technology is increasingly applied to various fields of the tourism industry. The more specific purpose of this study was to analyze the recognition of university students for job replacement level and influences of artificial intelligence. Data collection was carried on Oct, 2016 for 125 university students. As for the results of analysis, the possibility of substituting the artificial intelligence technology by occupation of tourism industry shows that tourist interpretation guides(61.8%) is the highest and casino dealers(53.2%), golf course caddies(53.2%) are also high. It also shows that the development of artificial intelligence technology is expected to be influential throughout the tourism sector in the near future, it is inevitable that a collaborative network both academia and industry sector should be established. especially, it is said that they should train artificial intelligence and big data experts in tourism field. Several academic and practical implications are suggested.

여행업 종사자의 성 평등 인식차이 및 성인지에 미치는 영향연구

한학진(Han Hag-chin),강혜숙(Kang Hye-sook) 한국호텔관광학회 2016 호텔관광연구 Vol.18 No.2

Tourism offers the potential to contribute to development goals including women``s empowerment and equality in tourism field. This research tries to investigate gender equality and gender recognition of the travel agency employee. The data were collected from 111 employees who are working at small and medium sized travel agency in seoul from February to April, 2015. Several statistical analyses such as frequency, t-test, multiple regression analysis were conducted. The Results of this paper are as follows. First, there was a slight difference between two groups as a result of t-test for gender equality perception. Second, multiple regression analysis showed that factors influencing the gender equality perception among travel agency employee on age, travel agency management types, and satisfaction. Moreover, several items such as decision making participation, supporting from management, sufficient empowerment still influence on the gender equality. Practical implications including policy suggestions were discussed conclusion section.