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대형마트의 판매촉진을 위한 쿠폰상환의도에 미치는 영향 요인에 관한 연구
최재섭(Jae-Seob Choi),고장석(Jang-Suck Ko),주형준(Hyung-Joon Ju) 한국옥외광고학회 2010 OOH광고학연구 Vol.7 No.2
본 연구에서는 단일 브랜드 쿠폰에서 복수 브랜드가 표기된 대형마트 쿠폰으로 확장하여, 독립변수인 브랜드 친숙도를 제품친숙도와 대형마트의 점포 친숙도로 분리하고, 소비자 성향을 쿠폰이용성과 가치의식성으로 분리하여 종속변수인 쿠폰상환의도에 미치는 영향을 살펴보았다. 실증분석 결과 제품친숙도가 쿠폰상환의도에 긍정적인 영향을 미치는 것으로 나타났다. 또한 점포 친숙도가 긍정적인 영향을, 가치의식성이 쿠폰상환의도에 부정적인 영향을 미치는 것으로 나타났다. 위 연구결과는, 쿠폰상환의도를 높이기 위해서는 제품친숙도를 우선적으로 고려해야 하며, 특히 대형마트의 쿠폰 발행 시 고객 유인을 목적으로 발행함으로써 쿠폰발행 효과를 극대화 시킬 수 있음을 의미한다. 또한 다양한 산업에서 복수 브랜드 쿠폰 발행 시 자사의 시장위치와 쿠폰발행 목적을 고려하여, 쿠폰 적용 제품을 부각시킬 수 있는 최적의 파트너를 선택한다면 쿠폰발행 목적을 달성할 수 있을 것이다. This paper studies the effect of the multiple brand coupon redemption issued by the department store. Two independent variables were used; the brand familiarity and the consumer propensity to understand the causal relationship between the intension for coupon redemption, a dependent variable. The brand familiarity examines the product familiarity and the department store familiarity, while the consumer propensity examines the coupon usage and the value consciousness. The results show that the product familiarity significantly has positive effects on the intension of coupon redemption. Besides, the department store familiarity has positive effects on the customer's intention of coupon redemption while the value consciousness has negative effects. The study indicated that in order to increase the customer's intention of coupon redemption, the product familiarity needs to be considered as the top priority. The department stores needs to issue coupons as a decoy for the customers to visit the place. This study suggests that when issuing the multiple brand coupons, the market position, the purpose of issuing coupons, and the selection of the right partner are critical consideration for the effective coupon redemption.
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김지영(Ji Young Kim),서수분(Soo Boon Seo),박찬원(Chan Won Park),이동현(Dong Hyun Lee),주형준(Hyung Joon Ju),강대환(Dae Hwan Kang),조몽(Mong Cho),양웅석(Ung Suk Yang) 대한내과학회 2002 대한내과학회지 Vol.62 No.2
N/A Background: Tissue factor (TF) is a main physiological initiator of blood coagulation and may be important in the biology of a variety of solid malignancies, particularly where angiogenesis is a critical factor. In liver cirrhosis, hyperfibrinolysis is frequently observed in patients with the decompensated state and which may be secondary to the increased production of thrombin. Many studies have shown that the expression of TF in tumors contributes not only to tumor-derived procoagulant activity but also to hematogenous metastasis and tumor angiogenesis. The aim of this study was to evaluate how plasma TF concentration was correlated with the severity of liver cirrhosis and the progression of hepatocellular carcinoma. Methods: This study consisted of 23 patients with liver cirrhosis (LC) and 37 patients with hepatocellular carcinoma (HCC). HCC patients was graded by TNM staging system of The Union Internationale Contre le Cancer (UICC). Plasma TF concentration was measured by the enzyme linked immunosorbent assay (ELISA). The severity of the liver disease was estimated by Child-Pugh classification. The correlation of TF concentration in patients with LC and HCC in diffenrent classifications was evaluated. Results: There was no difference between LC and HCC in the plasma TF concentration (p=0.236). The TF concentration was different according to Child-Pugh score (p=0.024) and proportion to Child-Pugh score in class B and C (p<0.05). The TF concentration of HCC patients was not different between the classes of severity of underlying LC and the TF concentration of stage IVA was higher than that of stage I, II, III in HCC patients (p=0.039). Conclusion: The plasma concentration of TF was correlated with the degree of severity of liver disease in cirrhotic patients and increased in the advanced stages of HCC.(Korean J Med 62:153-158, 2002)
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후천성 면역 결핍증 환자 ( AIDS ) 의 혈액면역학적 특성과 기회감염에 대한 임상적 고찰
남태수(Tae Su Nam),서경수(Keung Su Seo),이경인(Kyong In Lee),김윤성(Yun Seong Kim),홍진희(Jin Hee Hong),김광하(Gwang Ha Kim),정준훈(Joon Hoon Jeong),주형준(Hyung Jun Chu),박승근(Seung Keun Park),성낙현(Nak Hean Seoung),정주섭(Ju Sup 대한내과학회 1997 대한내과학회지 Vol.52 No.1
N/A The number of persons with HIV infection in Korea have increased steadily, total number of HIV infection in Korea were 478 on August, 1995. To investigate the clinicoimmunologic manifestation of AIDS in Korea, we reviewed complete blood counts (CBC), CD4 counts, serum β2-microglobulin level, opportunistic infections and cause of death for 19 AIDS patients who had been admitted or visited at Pusan national university hospital during the period of January, 1990 to August, 1995. 1) The predominant mode of HIV transmission was heterosexual contact(18), other modes of transmission were homosexual contact(1). Clues of diagnosis of HIV infection were routine occupational health examination(14), and opportunistic infection symptoms such as fever, coughing(4). 2) Mean CD4 cell counts(/mm3) were 53±72 totally, 22±27 for 8 dead patients at mean 2 month before, 91±87 for 7 living patients. There were not significant difference(p>0.05). 3) Serum β2-microglobulin(MG;ug/ml) was measured at 12 patients, mean serum β2-MG level was4.8±7.3 totally, 7.1±10.3 for 6 dead patients at mean 1.3 month before, 2.5±0.4 for 6 living patients. There were not significant(p>0.05). 4) At CBC examination, WBC(/mm3) was 5,932±2,899 totally, 5,452±3,436 for 10 dead patients, 6,500 ±2,221 for 9 living patients(p>0.05). Hb(g/dl) was 11,4±2.8 totally, 9.4±1.8 for dead patients, 13.6±1.8 for living patients(p<0.05). Lymphocyte count(/mm) was 1,255±800 totally, 731±424 for dead patients, 1,838716 for living patients(p<0.05). ESR(mm/h) was 72±47 totally, 97±33 for dead patients, 47±47 for living patients(p<0.05). 5) Opportunistic infections had developed at 14 patients, candidiasis 7, pneumocystis carinii pneumonia 5, tuberculosis 3, cytomegalovirus infection 2, herpes zoster 3, toxoplasmosis 1, cryptococcal infection 2, bacterial pneumonia 5, and herpes simplex l. Malignant lymphoma had developed in 1 patient. 6) Mean survival interval from diagnosis of HIV infection to death was 32.8±19.1 months, and the most common cause of death was pneumocystis carinii pneumonia, and other causes of death were meningitis, bacterial pneumonia and AIDS-wasting syndrome. Based on these results, We concluded that CD4 counts, serum β2-microglobulin level, Hb, total lymphocyte count and ESR in AIDS patients are specific laboratory markers of progression and prognosis of AIDS, the most common opportunistic infection was candidiasis, and the most common cause of death in AIDS patients was pneumocystis carinii pneumonia.
KCI
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