대학 스키수업 만족이 학생들의 재이용의도에 미치는 영향

조태수(Tae-Soo CHO),문선호(Sun-Ho MUN) 한국수산해양교육학회 2014 水産海洋敎育硏究 Vol.26 No.3

연령에 따른 프로농구 관람의 감정 및 만족도, 재방문 간의 잠재평균 검증

조태수(Tae Soo Cho) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.53

This was aimed at providing the data needed for diverse environmental changes for professional basketball viewing culture changes and reducing a generation gap, which could be exposed at a time of viewing, by analyzing the mean difference between sentiment, satisfaction, and revisit of a professional basketball spectator through the latent mean analysis. For the purpose, this study confirmed the scale availability through the construct equivalence test ,and lastly conducted the latent mean analysis in an effort to confirm the mean difference of a group with the measurement error removed. First, by selecting the target by age group around the professional basketball spectators, this study analyzed whether it`s possible to carry out the research using one scale per respective age group through the construct equivalence test. Further, in order to make it clear that the scale was available for all age groups, this study clarified that the construct equivalence of the age groups of the professional basketball spectators was valid by testing in the order of configural invariance, metric invariance, and scalar invariance. Second, looking into the result from the latent mean analysis, those in their 30s were found to be negative in positive factor(p<.001), and positive factor showed an intermediate-level(more than .5) difference in effect size(d) on the basis of those in their 20s. In addition, those in their 40s were found to be negative in negative factor (p<.001), which implied that they had rather a positive perception, and even in effect size(d), their negative factor was found to show an intermediate-level difference. Those in their 50s were found to be negative in positive factor(p<.001), and in effect size(d), positive factor showed an intermediate- level(more than .5)difference while negative factor showed a difference at a lower level(more than .2).

아마추어 골프 동호인의 해외골프 참여동기, 서비스품질 인식이 고객만족 및 재방문에 미치는 영향

조태수(Cho, Tae-Soo) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.2

The purpose of this study is to provide the basic data on business (which is) strategically helpful to ultimate business principles domestic golf course must have by analyzing the relations, in which an amateur golf club members" motive of participation in overseas golf courses and their overseas golf courses-provided service quality have an influence on customer satisfaction, and comparing the analyzed data with the business reality of the domestic golf course industry; accordingly, this study carried out this research using a questionnaire and scientific statistical analysis. and the results as follows: First, in amateur golf club members" motive of participation of Hypothesis 1, educational attributes, deviance and amusement were found to have a positive influence on customer satisfaction. Second, in overseas golf courses-provided service quality of Hypothesis 2, response, certainty, tangibility and reliability were all found to have a positive influence on customer satisfaction. Third, customer satisfaction of Hypothesis 3 was found to have a positive influence on revisit intention.

동호인 테니스 지도자의 카리스마 리더십과 운동몰입, 운동만족, 경기력과의 관계

조태수(Tae Soo Cho),하성(Sung Ha) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.36

골프연습장의 고객관계관리 이미지가 고객충성도에 미치는 영향

조태수(Cho, Tae-Soo),조송현(Cho, Song-Hyun),안귀연(An, Gwi-Lyun) 한국사회체육학회 2015 한국사회체육학회지 Vol.0 No.60

This study was aimed at verifying the impact of customer relationship management image of driving range on their customer loyalty. To accomplish the objective, the subjects were selected among the members o f an indoor driving range located in G City. A survey was conducted on the members with annual member-ship from June to August 2014. Collected data was processed as follows. First, SPSS 20.0 program was used to conduct a frequency analysis. Second, Microsoft Excel program was used for data conversion. Third, Smart PLS Win 64bit(2014) was used to analyze the measured model and structural model using PLS algorithm and PLS bootstrapping. Fourth, confirmatory factor analysis was conducted to verify the reliability and convergent validity. Fifth, correlation analysis was conducted to verify the following: discriminant validity; multicollinearity ; validity of rules; validity of understanding; single dimensionality. Finally, structural model analysis and path analysis were conducted to test the hypotheses. The findings are as follows. The degree of influence was content > information; there was no significant influence on the expression. When the hypotheses were tested, the following results were obtained. First, the information image of customer relationship management of the driving range influenced the customer loyalty. Second, the content image of customer relationship management of the driving range influenced the customer loyalty. Third, the expression image of customer relationship management of the driving range didn’t influence the customer loyalty.

스키리조트의 스프링캠프 선택속성이 방문자의 고객만족 및 재방문에 미치는 영향

조태수(Cho, Tae-Soo) 한국체육과학회 2016 한국체육과학회지 Vol.25 No.4

This study aimed to analyze the causal relation, in which the program operated by a ski resort has an influence on resort management by analyzing the influence of the spring camp selection attribute on visitors’ customer satisfaction & revisit targeting the visitors who are participating in a spring camp managed by a ski resort. This study thinks that there is the necessity of having to inquire into an ultimate development plan required for a domestic ski resort management through this analysis process. As for data processing for achieving the purpose set by this study, this study conducted frequency analysis, exploratory factor analysis, reliability and correlation through SPSS 20.0 program, and also conducted multi-regression analysis for hypothesis testing; the deduced results are as follows: First, this study confirmed that personal social service, accessibility, cost, additional facilities, and main facilities were established as the factors having a positive influence relation on customer satisfaction. Second, this study confirmed that personal social service, accessibility, additional facilities and main facilities were established as the factor having a positive influence relation on revisit.

골프용품 기업의 정보서비스품질이 고객충성도에 미치는 영향

조태수(Cho, Tae-Soo) 한국사회체육학회 2014 한국사회체육학회지 Vol.0 No.58

The purpose of the study is to analyze the influence that then fiormation service provided by golf products suppliers exercises on customers and figure out the gender gap in the perception. With this, the study aims to verify the influences that information service from a company exerts on customer loyalty. This would ensure effective delivery of business-owned resources in adaptation to the characteristics of the information service and thereby future provision of basic data designed to improve the quality of the company’s information service. The study chose as its population those people who were receiving the information service from golf products suppliers as of July 2014, and used for data processing the fqreuency analysis through SPSS 20.0 program and for verification of its hypothesis Microsoft Excel program and PLS algorithm and PLS bootstrapping of Smart PLS 2.0 M3 (2012) to analyze the measurement model and structural model, with following results. First, the study has confirmed the significance of the test orfe liability, convergent validity, discriminant validity and multicollinearity, normological validity, unidimensoinality. Second, the study has confirmed that the overall adequacy of the study model is significant as a high level. Third, the quality of information service from golf products suppliers has confirmed that a positive impact on loyalty. Fourth, the study has confirmed that as regards the test of the hypothesis on gender difference, information on benefits, service, customer invitation, and customer contact, which are sub-factors of the quality of information service from Gear, a golf products brand, exercise significant influence on male customer’s loyalty. For women, however, information on benefits has no significant influence while service, customer invitation, and customer contact exert positive influence.

하키 지도자의 카리스마 리더십이 성장유연성과 팀성과에 미치는 영향

조태수 ( Tae Soo Cho ),하성 ( Sung Ha ) 한국스포츠산업경영학회 2005 한국스포츠산업경영학회지 Vol.10 No.4

상업체육시설의 관계마케팅이 중년층 이용자의 관계품질과 행동의도에 미치는 영향 연구

조태수 ( Tae Soo Cho ),장건희 ( Gun Hee Jang ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.3

이 연구는 관계마케팅의 이론을 토대로 중년층의 관계품질과 행동의도에 미치는 효과를 분석하여 중년층 이용자에게 필요한 서비스를 제공하고 실질적인 편의를 제공함과 동시에 상업체육시설 운영자에게 필요한 성공적인 마케팅 전략을 세울 수 있는 학문적인 기초자료를 제시하는데 연구의 목적이 있다.이러한 연구목적을 달성하기 위하여 다음과 같은 통계분석 방법을 활용하였다. SPSS12.0K 프로그램을 통하여 빈도분석과 Cronbach`s α, 탐색적 요인분석(exploratory factor analysis: EFA), 상관관계분석(correlation Analysis)을 실시하였으며, 가설 검증을 위하여 AMOS 7.0을 이용하여 확인적 요인분석(confirmatory factor analysis: CFA)과 구조방정식모형분석(structural equation model analysis: SEM)을 실시하였으며, 다음과 같은 결론을 도출 하였다. 첫째, 상업체육시설이 제공하는 관계마케팅의 신뢰성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 둘째, 상업체육시설이 제공하는 관계마케팅의 확신성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 셋째, 상업체육시설이 제공하는 관계마케팅의 유형성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 넷째, 상업체육시설이 제공하는 관계마케팅의 공감성은 운동만족에 긍정적인 정(+)의 영향을 미쳤다. 다섯째, 상업체육시설이 제공하는 관계마케팅을 만족한 중년층 이용자의 재방문의 도에 긍정적인 정(+)의 영향을 미쳤다. 여섯째, 상업체육시설이 제공하는 관계마케팅을 만족한 중년층 이용자의 구전의도에 긍정적인 정(+)의 영향을 미쳤다. This research aims at offering services needed for the middle-aged users, offering practical convenience and at the same time suggesting academic basic data that can enable sports industry operator to set up a successful marketing strategy they need by analyzing the effect on the related quality and behavioral intention of the middle aged bracket. To fulfill such research purposes, this study used statistical analysis method as follows: This study conducted frequency analysis, Cronbach``s α, exploratory factor analysis[EFA], and correlation Analysis through SPSS12.0K program; in addition, for hypothesis test, this study conducted confirmatory factor analysis[CFA] and structural equation model analysis[SEM] using AMOS 7.0, drawing the conclusions as follows: First, reliability in the related marketing offered by sports industry had a positive effect on exercise satisfaction. Second, confidence in the related marketing offered by sports industry had a positive effect on exercise satisfaction. Third, typicality of the related market offered by sports industry had a positive effect on exercise satisfaction. Fourth, sympathy with the related marketing offered by sports industry had a positive effect on exercise satisfaction. Fifth, a exercise satisfied with the related marketing offered by sports industry had a positive effect on middle-aged users intention of re-visiting. Sixth, a exercise satisfied with the related marketing offered by sports industry had a positive effect on middle-aged users intention of giving information by word of mouth.

인터넷 골프 쇼핑몰의 서비스 환경이 구매자의 불평에 대한 서비스 처리와 행동의도에 미치는 영향

조태수 ( Tae Soo Cho ),조송현 ( Song Hyun Cho ),송은주 ( Eun Joo Song ) 한국스포츠산업경영학회 2014 한국스포츠산업경영학회지 Vol.19 No.4

본 연구는 인터넷을 통해 골프 용품을 구매하고 교환하는 과정이 늘어남에 따라 골프 쇼핑몰 경영자와 구매자 간의 win-win에 필요한 기초자료가 필요한 시점에서, 골프 쇼핑몰의 서비스 환경이 구매자의 불평에 대한 서비스 처리와 행동의도에 미치는 영향을 규명하는데 목적이 있었다. 연구대상은 인터넷을 이용하여 골프 용품을 구매한 경험이 있는 사람들을 모집단으로 선정하였으며, 그중에서도 쇼핑몰에서 구매한 제품에 대한 불평을 경험하고 쇼핑몰로 하여금 서비스 처리를 경험한 사람들로 한정하여 편의표본추출법 의해서 319명을 표집한 후 연구를 진행하였다. 자료처리방법은 Smart PLS 2.0 프로그램을 이용하여 타당도 및 신뢰도, 요인별 상관관계분석 및 공분산구조분석을 통해 가설검증을 수행하였으며, 다음과 같은 결과를 도출하였다. 첫째, 인터넷 골프 쇼핑몰의 서비스 환경이 서비스 처리 및 행동의도에 미치는 영향에서는 정(+)이나 부(-)의 영향력이 나타나지 않았다. 둘째, 인터넷 골프 쇼핑몰의 콘텐츠 서비스 환경이 서비스 처리 및 행동의도에 미치는 영향에서는 신뢰에만 부(-)의 영향력이 있는 것으로 나타났다. 셋째, 인터넷 골프 쇼핑몰의 서비스 처리과정이 행동의도에 미치는 영향에서는 전환의도, 재구매, 만족, 몰입, 신뢰에서 정(+)의 영향력이 있는 것으로 나타났다. 넷째, 인터넷 골프 쇼핑몰에 대한 신뢰가 행동의도에 미치는 영향에서는 전환의도, 재구매, 만족에서 정(+)의 영향력이 있는 것으로 나타났다. 다섯째, 인터넷 골프 쇼핑몰에 대한 몰입이 행동의도에 미치는 영향에서는 재구매에서만 정(+)의 영향력이 있는 것으로 나타났다. The purpose of this study was to examine the effect of service environment and contents service environment of internet golf shops on switching intention, repurchase intention, satisfaction, commitment and trust. By employing a convenience sampling method, 319 survey responses were collected from who purchased the golf equipment at internet golf shops. An confirmatory factor analysis was performed to verify the convergent validity and construct validity of the measurement of the present study, and also a Cronbach’s alpha coefficients were calculated to determine the internal consistency. Different statistical analyses including descriptive analysis, correlation analysis, covariance analysis were employed using the Smart PLS 2.0 program. The results were as follows: First, service environment of internet golf shops had no significant effected on switching intention, repurchase intention, satisfaction, commitment and trust. Second, contents service environment of internet golf shops had no significant effected on switching intention, repurchase intention, satisfaction and commitment. But it had significant effected on trust. Third, service process had significant effected on switching intention, repurchase intention, satisfaction, commitment and trust. Fourth, trust had significant effected on switching intention, repurchase intention and satisfaction. Lastly, commitment had significant effected on repurchase intention but it had no significant effected on switching intention and satisfaction.