서비스커뮤니케이션이 태권도장의 충성도와 관여도에 미치는 영향

조태수(Tae Soo Cho),문선호(Sun Ho Mun) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.54

The purpose of this study was to analyze the effect of service communication on involvement and loyalty in Taekwondo center due to the providing overcome the solution of difficulties managing Taekwondo center. To conduct this study were used by SPSS 18.0 & AMOS 20.0 to analyze the confirmatory factor analysis, and the correlation analysis. The result of this study disclosed; First, the verbal, non-verbal communication was statistically positive causal relationship with parent involvement and loyalty in Taekwondo center. Second, this study found that the high level of involvement increase the loyalty in Taekwondo center. The result of this study exposure that the service-communication was the important factor for overcoming the management of Tae-Kwondo center. Especially the verbal communication was the more important factor in this study. Even though non-verbal communication was the important factor, to managing and increasing the member of Taekwondo center should be understand participants parents. Therefore, this study revealed that aware of the importance of verbal communication to the managers of Taekwondo center, and try to increased the level of linguistic expression.

스포츠이벤트 서비스품질과 고객만족이 고객행동의도에 미치는 영향 : 동호인 테니스 대회 참가자를 중심으로

조태수 ( Tae Soo Cho ) 한국스포츠산업경영학회 2009 한국스포츠산업경영학회지 Vol.14 No.1

The purpose of this study was to offer the basic data for revitalization of sports events and also participation in such events by looking into the influence of service quality provided by the events on customer`s satisfaction, re-participatory intention, and the word of mouth intention, targeting association members participating in the participatory typed sports event. For this purpose, I chose the association members of Gyeongbuk province participating in 1, 2 group tennis match as the subjects and selected the sample by convenience sampling. To process the data, I used SPSSWIN ver. 14.0 for frequency analysis, exploratory factor analysis, reliability analysis, and correlation analysis and then by using AMOS 7.0, I made confirmatory factor analysis and structural equation model analysis. As the result, I could deduce the followings. First, it was shown that the type in sports event service quality had significantly positive influence on customer`s satisfaction in statistics. Second, it was shown that the reliability in sports event service quality had significantly positive influence on customer`s satisfaction in statistics. Third, it was shown that the sympathy in sports event service quality had significantly positive influence on customer`s satisfaction in statistics. Fourth, it was shown that the customer`s satisfaction in sports event service quality had significantly positive influence on re-participatory intention in statistics. Fifth, it was shown that the customer`s satisfaction in sports event service quality had significantly positive influence on the word of mouth intention in statistics. 이 연구의 목적은 참여형 스포츠이벤트에 참여하는 동호인들을 대상으로 이벤트가 제공하는 서비스품질이 동호인들의 고객만족과 재참여의도, 구전의도에 미치는 영향을 규명함으로서, 스포츠이벤트의 활성화와 이벤트 참여 활성화를 위한 기초자료로 제공하는데 연구의 목적이 있다. 조사대상자는 경상북도 동호인 1, 2그룹 테니스 대회에 참여하는 사람들이며, 편의표본추출법을 통하여 표본을 추출하였다. 자료처리는 SPSSWIN Ver. 14.0을 이용하여 빈도분석, 탐색적 요인분석, 신뢰도분석 및 상관관계 분석을 하였고, AMOS 7.0을 이용하여 확인적 요인분석과 구조방정식모형 분석을 통해 다음과 같은 연구결과를 도출할 수 있었다. 첫째, 스포츠이벤트 서비스품질 중 유형성은 고객만족에 통계적으로 유의한 정(+)의 영향을 미쳤다. 둘째, 스포츠이벤트 서비스품질 중 신뢰성은 고객만족에 통계적으로 유의한 정(+)의 영향을 미쳤다. 셋째, 스포츠이벤트 서비스품질 중 공감성은 고객만족에 통계적으로 유의한 정(+)의 영향을 미쳤다. 넷째, 스포츠이벤트 서비스품질의 고객만족은 재참여의도에 통계적으로 유의한 정(+)의 영향을 미쳤다. 다섯째, 스포츠이벤트 서비스품질의 고객만족은 구전의도에 통계적으로 유의한 정(+)의 영향을 미쳤다.

해양스포츠 체험프로그램의 참여동기, 체험몰입, 참여행동의 PLS 모형 분석

조태수(Tae Soo Cho),문선호(Sun Ho Mun) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.50

This research has the purpose of seeking measures for the marine sports to be settled as experience sports and furthermore to provide the basic data that will allow a positive relationship that coincides with reality, and specifically suggest a measure by analyzing the structure relationships between the motive, immersion and participation behavior of the participators of marine sports experience program. In order to fulfill this goal, instead of verifying the whole theory, the following results were drawn by the Smart PLS structural model analysis which can predict and provide explanations for the complicated antecedent relationship model between various factors. First, the educational aspect of the motive for participation positively affected ethical immersion, social immersion and satisfaction. Secondly, the entertainment aspect of motive for participation of marine sports positively affected personal immersion, ethical immersion, satisfaction and return revisit. Thirdly the deviation aspect of motive for participation positively affected personal immersion, social immersion, satisfaction and return revisit. Fourthly, the immersion of the marine sport experience positively affected satisfaction and return revisit.

공공체육시설의 혼잡지각 및 가격촉진과 고객가치, 이용자 만족과의 구조적 관계

조태수(Tae Soo Cho) 한국사회체육학회 2009 한국사회체육학회지 Vol.0 No.37

This research is aimed at offering basic data needed for rational management of public sports facilities by confirming the relations between price promotion and perception of crowdedness in which public sports facilities have more competitive advantages than commercial sports facilities, and also offering basic data needed for setting up more competitive management strategy than a variety of commercial sports facilities through structural relations between the variables of price promotion & perception of crowdedness and customer value and user satisfaction. To fulfill such study purposes, this research used statistic analysis methods as follows: First, through SPSS 12.0K program, this research conducted a frequency analysis, Cronbach`s α, exploratory factor analysis[EFA], and correlation analysis; for hypothesis verification, this research conducted a confirmatory factor analysis[CFA] and structural model analysis[SEM] using AMOS 7.0, drawing conclusions as follows: First, the price promotion of a public sports facility was found to have an affirmative positive effect on the perception of crowdedness. Second, the price promotion of a public sports facility was found to have an affirmative positive effect on a user`s customer value. Third, the user value of a public sports facility was found to have an affirmative positive effect on a user`s use satisfaction. After all these results, a public sports facility was found to already have a higher advantage in price competitiveness over a commercial sports facility and through price promotion, it could induce a lot of users, but it should be considered that such a factor as crowdedness users perceive could have rather adversely negative effect on users. A public sports facility is required to make efforts to improve some sectors, such as crowdedness because such efforts could draw a lot higher satisfaction from the users who have already used the facility and also induce continued visits from the new users through price competitiveness. Resultantly, the number of visitors to a public sports facility will be increasing, which is judged to carry much weight on the management of a public sports facility and to be an affirmative strategy that should be reflected in management strategy of a public sports facility. From now on, it is necessary to do research by setting up the users, who exercise in public sports facilities in various locations and sports, as samples in order to tide over the uppermost limit to generalization arising from the issue of representative value of samples. Lastly, it is judged that there should be a theoretical & practical research on the factors representing direct relation of influence with users, such as crowdedness or price promotion of not only a public sport facility but also diverse sport facilities.

사격선수 지도자의 카리스마 리더십이 팀 성과에 미치는 영향

조태수 ( Tae Soo Cho ) 한국스포츠리서치 2007 한국 스포츠 리서치 Vol.18 No.4

The purpose of this study is to examine the causality among the charismatic leadership of a shooting coach, which he/she is aware of and the team`s performance. For this purpose, sub-themes were set as follows. First, the correlation between the charismatic leadership of a coach and players` contentment on performing; second, the correlation between the charismatic leadership of a coach and the players` performance; third, the correlation between the charismatic leadership of a coach and players` immersion on exercise. The conclusions drawn from this analysis are as follows. First, expression of expectation and trust and vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on the players` contentment on performing. Second, vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on the players` performance. Third, vision suggestions among the sub-factors of the charismatic leadership that a shooting coach has had a positive (+) impact on players` immersion on exercise.

골프의류에 대한 조기수용자의 통합 마케팅 커뮤니케이션이 고객반응에 미치는 영향

조태수(Tae-Soo CHO) 한국수산해양교육학회 2017 水産海洋敎育硏究 Vol.29 No.4

공공체육시설 지도자의 서비스품질과 고객행동의도와의 관계

조태수(Tae Soo Cho) 한국사회체육학회 2008 한국사회체육학회지 Vol.0 No.34

This study examines the influence that the service quality of instructors in public sports facilities has on the behavioral intention of customers through the level of their immersion in and satisfaction with their workouts. In addition, it explains the correlation between instructors and users who are exposed to direct and indirect services provided by the instructors. By doing so, the purpose of this study is to draw implications which may enable public sports facilities to provide the best-quality services and to do efficient management. The results of this study are summarized as follows: First, the service quality of instructors in public sports facilities is proven to have a statistically significant, positive (+) influence on the level of customers` immersion in workouts. Second, the service quality of instructors in public sports facilities is proven to have a statistically significant, positive (+) influence on the level of customers` satisfaction with workouts. Third, the correlation between the levels of immersion in workouts and satisfaction with workouts in public sports facilities is proven to be positive (+) with a statistical significance. Fourth, the correlation between the levels of customers` satisfaction with workouts in public sports facilities and customers` behavioral intention is proven to be positive (+) with statistical significance.

프로농구 경기장 내 혼잡성이 관람자의 감정지각 및 고객행동에 미치는 구조관계 분석

조태수(Tae Soo Cho),문선호(Sun Ho Mun) 한국사회체육학회 2012 한국사회체육학회지 Vol.0 No.50

This research has the purpose of analyzing what effect the positive·negative perception of the pro-sports spectator`s perception towards crowdedness of the stadium as on the intention of customer behavior, and deducted the following conclusion by using the SPSS 16.0 and AMOS 7.0 on the target of spectators who visited the indoors pro-sports stadium located in Busan Metropolitan and Gyeongsangnam-do between October 2011 and April 2012. First, for the positive emotion of the crowded pro-sports stadium, it showed that the spatial crowdedness have negative effect and the people crowdedness have a positive effect. Secondly, for the negative emotion of the busy pro-sports stadium, it showed that spatial crowdedness have a positive effect and the people crowdedness have a negative effect. Thirdly, for the customer behavior of the crowded pro-sports stadium, it showed that the spatial crowdedness have a negative effect on satisfaction, and the people crowdedness have a positive effect on satisfaction and return visit. Fourthly, it showed that if the emotion perception is positive then it has a positive effect on both satisfaction and return visit.

해외 골프 참여동기가 선택만족 및 참여행동에 미치는 영향

조태수(Tae Soo Cho) 한국사회체육학회 2013 한국사회체육학회지 Vol.0 No.52

This study is designed to provide basic data that would be of strategic help for ultimate guidelines required for the management of domestic golf course business and its innovation, by analyzing the influence that the amateur golfer`s objectives in golf trips abroad have with satisfaction with overseas golf course selection and participation. To achieve the goal of this study, SPSS 18.0 program was used to conduct frequency analysis, credibility and correlation analysis, and AMOS 20.0 was employed to perform the final analysis and, for the verification of the research hypothesis, structural equation analysis and path analysis, thereby producing the following results. First, the amateur golfer`s personal values and family environment exercised positive influence, whereas the surrounding environment had negative influence on satisfaction with the selected golf course. Second, the amateur golfer`s natural environment and sense of novelty exercised positive influence on the satisfaction with the selected golf course. Third, the amateur golfer`s personal values and sense of novelty exercised positive influence on his or her return to the golf courses. Fourth, the amateur golfer`s satisfaction with golf course selection and the word-of-mouth(WOM) intent. In sum, it is positive influence on the growth of the domestic golf range business requires strategic market-ing that considers the characteristics of golfers going on golf trips abroad as well as a new business mind that would turn a golf course into a place which golfers want to return to.

그래프 중심성들을 이용한 그래프 유사도 측정

조태수(Tae-Soo Cho),한치근(Chi-Geun Han),이상훈(Sang-Hoon Lee) 한국컴퓨터정보학회 2018 韓國컴퓨터情報學會論文誌 Vol.23 No.12

In this paper, a method to measure similarity between two graphs is proposed, which is based on centralities of the graphs. The similarity between two graphs G₁ and G₂ is defined by thedifference of distance(G₁, GR1) and distance(G₂, GR2), where GR1 and GR2 are set of random graphs that have the same number of nodes and edges as G₁ and G₂, respectively. Each distance (G*, GR*) is obtained by comparing centralities of G* and GR*. Through the computational experiments, we show that it is possible to compare graphs regardless of the number of vertices or edges of the graphs. Also, it is possible to identify and classify the properties of the graphs by measuring and comparing similarities between two graphs.