IPA 기법을 활용한 중국 우정국 택배 문화가 서비스품질에 미치는 영향

정하은(Jeong, Ha-Eun) 한국문화산업학회 2023 문화산업연구 Vol.23 No.4

4차 산업혁명에 대비한 한국 물류 산업의 경쟁력 제고 방안 연구

정하은(Ha-Eun Jeong),김용재(Young-Jae Kim) 한국무역연구원 2017 무역연구 Vol.13 No.6

The logistics industry, which was recognized as a 3D industry, is transforming into a high-tech industry. Various convergence technologies and equipments are being introduced in logistics hand in hand with the acceleration of R&D. In this study, to cope with the fourth industrial revolution, we investigate the development directions in South Korea through logistics policies, governance and Logistics Performance Index (LPI) in the consideration of increasing competitiveness in the logistics industry. The competitiveness level and degree of preparations for the fourth industrial revolution in South Korea are lower than major countries such as the USA, Germany, Japan and China. Therefore, it can be prepared for the fourth industrial revolution by benchmarking countries with higher competitiveness. In other words, complementary SCM through the interactive patterns of networks including government, businesses and academia are required. In addition, it needs to increase competitiveness by achieving sustainable industrial development through the logistics industry cluster which is based on the mutual cooperation between large- and mid-size companies.

중국 진출 다국적기업의 ERP 도입성과에 영향을 미치는 요인

정하은(Ha Eun Jeong),이상춘(Sang Chun Lee) 한국무역연구원 2014 무역연구 Vol.10 No.6

The structure of Manufacturing industry in China which is strictly governed by state government begin to transform to private market oriented structure since 1968 by the influence of foreign manufacturers. The manufacturing industry in Guangdong, Jiangsu and other coastal areas in China were reborn as the leading growth power of China s economy. Although the development of information technology made many companies introduce ERP systems for their management in reducing their costs and in streamline their operations, it is difficult to clearly analyze about the real role and the effect of the ERP system to the industry. The object of this study is survey multinational companies operating in China and determine what factors affect to introduce the ERP systems in the management of the multinational corporation. Also, this study is to analyze how the introduction of determinate factors of an ERP system can affect on the financial aspects of the company and the development of the plan for the successful introduction of ERP systems and its utilization to the Chinese multinational industry.

TV홈쇼핑 판매자의 커뮤니케이션이 구매의도에 미치는 영향의 구조모형과 뷰티몰입도의 조절효과

정하은 ( Ha-Eun Jeong ),김미영 ( Mi Young Kim ) 한국디자인트렌드학회 2022 한국디자인포럼 Vol.27 No.4

Background Based on the communication theory, this study verified the structural model for the effect of verbal and non-verbal communication on purchase through empathy and product reliability, and confirmed the moderating effect of consumers' beauty involvement. Methods This research focused on female customers between the ages of 20 and 50 who purchased beauty products through TV home shopping in the past three months. SPSS 23.0 and AMOS 21.0 were used for data analysis. Exploratory factor analysis, Cronbach's α, confirmatory factor analysis, and testing of structural equation models were performed. Result The results revealed that verbal communication influenced consumers to empathize, but had no effect on the formation of product reliability. On the other hand, non-verbal communication influenced not only the empathy of consumers, but also the formation of trust in the product, leading to purchase intentions. It was discovered that non-verbal communication completely mediates empathy and product reliability, and affects purchase intentions. As a result of analyzing the moderating effect of beauty involvement, there were significant differences between high and low involvement groups in three pathways: 'verbal communication → empathy', 'non-verbal communication → empathy', and 'empathy → product reliability'. Conclusion With the above results, it will be possible to establish a communication strategy for show hosts according to products, and differentiate the strategy according to the characteristics of consumers. This study contributed in part to establishing the communication theory of TV home shopping academically, and in practice, it will contribute to the verbal and nonverbal communication strategies and education of show hosts that can increase sales according to product characteristics and consumer characteristics. If the influence of these factors is identified by factor as a follow-up study, it will help to further specify the verval and nonverbal communication strategy of TV home shopping show hosts.

중국 수출기업의 전자무역 활용과 성과에 관한 연구

정하은(Ha-Eun Jeong),이상춘(Sang-Chun Lee) 한국관세학회 2015 관세학회지 Vol.16 No.2

The purpose of this paper is to analyze the impact of introduction factor of the electronic trading on the application level and the impact of the application level on the productivity of Chinese exporters using electronic trading. The Chinese electronic trading market has special environment. The Chinese electronic trading market has rapidly growing through strict sanctions and support of Chinese government. In this consideration, it is raised the necessity of deriving implications. In this study, we present hypothesis that electronic trading effects on business scale, industrial character, characteristic of relation, internal environment factor, external environment factor, application level and application performance. Data is composed of 210 samples of local Chinese exporter using electronic trading, and regression analysis is conducted. On the one hand, the analysis results show that the application range of electronic trading provides positive effects on indirect performance. On the other hand, the competition strength presents negative effects. By employing analysis of actual proof, this study shows the possibility that the utilization of electronic trading, which realizes predominance in competition, maximizes effectiveness and efficiency of enterprise.

시설보호 학대피해아동의 치유 및 회복 과정에 관한 질적사례연구: 아동-사회복지사의 상호작용 특성과 변화를 중심으로

정하은(Ha Eun Jeong),정혜숙(Hye Suk Chong) 한국사회복지질적연구학회 2023 한국사회복지질적연구 Vol.17 No.3

대형할인점 서비스품질에 따른 지각된 가치가 만족도 및 점포 충성도에 미치는 영향

정하은(Ha-Eun Jeong) 한국무역연구원 2021 무역연구 Vol.17 No.6

Purpose The Retail Apocalypse phenomenon is intensifying and has a significant impact on large companies. Accordingly, distribution companies have recently begun to turn to customer-oriented marketing strategies. It can be said that it is a strategy to strengthen discriminatory service quality to strengthen customer-centered competitiveness. Design/Methodology/Approach Data processing was analyzed using SPSS 25.0 Version, and statistical techniques used for data analysis were frequency analysis, exploratory factor analysis, reliability analysis, correlation analysis, and simple and multiple regression analysis. Findings In terms of the effect of service quality on perceived value, it was found that it had a significant effect in the order of responsiveness, empathy, confidence, reliability, and tangibility among service quality. It was found that perceived value had a significant effect on satisfaction. It was found that perceived value had a significant effect on store loyalty. Satisfaction was found to have a significant effect on store loyalty. Research Implications Among the sub-factors of service quality, it will provide basic data and practical implications for establishing effective marketing strategies for discount store in that it identifies which factors have the most influence on perceived value and store loyalty

탈지 겨자씨 소재 가식성 필름의 물리적 특성 향상을 위한 콜드 플라즈마의 적용

정하은(Ha Eun Jeong),오윤아(Yoon Ah Oh),민세철(Sea Cheol Min) 한국식품과학회 2021 한국식품과학회지 Vol.53 No.5

질소, 산소, 헬륨, 아르곤, 그리고 공기 가스로 DMM 필름을 CP 처리했을 때 산소와 공기를 이용한 처리는 필름의 신장률에 변화를 주지 않으면서 인장 강도와 모듈러스를 감소시켰고, 헬륨과 아르곤 가스를 이용한 CP 처리는 인장 강도와 신장률에 변화를 주지 않으면서 모듈러스를 감소시켰기 때문에 산소, 공기, 헬륨, 그리고 아르곤 가스를 이용한 CP 처리를 통해 필름의 인장 특성을 개선시킬 수 있음을 확인할 수 있었다. 사용한 가스와 상관없이 CP 처리는 필름의 색, 수증기 투과도, 그리고 표면 형태에 영향을 주지 않았으나, 헬륨-CP와 아르곤-CP 처리는 필름의 인쇄 적성을 증가시켰다. DMM 필름에 대한 아르곤-CP의 처리 전력 및 처리 시간은 필름의 황색도에는 유의한 영향을 주었으나(p<0.05), 처리 전력과 시간의 변화에 따른 경향은 확인할 수 없었다. 전체적으로 본 연구의 결과는 아르곤-CP 처리가 DMM 필름의 물리적 특성을 향상시키는 기술로 발전할 수 있음을 보여주었고, 이를 통해 DMM 뿐만 아니라 이와 유사한 농산물 가공 부산물을 소재로 제작된 필름의 특성을 개선하는 기술로 CP처리가 개발될 수 있음을 확인할 수 있었다. This study investigated the effects of cold plasma (CP) treatment on the properties of biopolymer films prepared with defatted mustard meal (DMM films). CP treatments using N₂, O₂, He, Ar, and dry air did not affect the tensile properties, water vapor permeability, color, and morphology of DMM films, whereas the treatments using He and Ar improved their printability. The tensile strength (TS) of O₂- or air-CP-treated DMM films and the elastic modulus (EM) of O₂-, He-, Ar-, or air-CP-treated films were lower than those of the untreated films. An increase in the power of Ar- CP treatment resulted in an increase in EM. The optimum treatment power and time for minimizing yellowness changes by Ar-CP treatment were 420 W and 40 min, respectively. The results demonstrated the potential application of CP treatment to improve the film properties of DMM films and possibly other agricultural by-product-based biopolymer films, making the films more applicable to food packaging.

중국 관광객의 뷰티관광 선택속성과 한국문화 친밀성이 뷰티관광 구매행동에 미치는 영향

정하은 ( Ha-eun Jeong ),김미영 ( Mi Young Kim ) 복식문화학회 2016 服飾文化硏究 Vol.24 No.5

This study examined how Chinese tourists` beauty tour preferences and attitudes toward Korean culture impacted their purchasing behaviors, repurchasing intentions, and the likelihood that they would recommend the products and services they received. Between the 10th and 21st of June, 2016, a total of 277 questionnaires were distributed in Seoul, Busan and Daegu using SPSS 21.0. On the surveys, beauty tour preferences were divided into the following categories: human service, high quality service, convenience · accessibility & cost, and facility & atmosphere. The study found that high quality service and convenience & accessibility significantly affected respondents` purchasing intentions, with high quality service showing the higher standardized beta value. Friendliness to Korean culture also had a significant impact on beauty tour purchasing intentions. Preference for human service, high quality service, and facility & atmosphere significantly affected the purchasing intentions and the likelihood o f respondent recommendations, with higher standardized beta values shown (from high est to lowest) in the preference for facility & atmosphere, and preference for human service and high quality service respectively. Concerning perceptions of beauty products, preference for quality had a significant impact on the repurchasing intentions and intentions of respondents to make recommendations, as did the respondents`, friendliness toward Korean culture. This study suggests that, to be most effective, beauty tours should emphasize human service and facility & atmosphere, as well as high quality service. In addition, preference for beauty services or products, and friendliness to Korean culture must be considered.

베트남 이주여성의 두피·두발관리 인식도와 관리 행동

정하은 ( Ha-eun Jeong ),한미라 ( Mi-ra Han ) 한국디자인트렌드학회 2021 한국디자인포럼 Vol.26 No.2

연구배경 한국 사회는 1980년대 이후 체류 외국인, 다문화 가정이 지속적으로 증가하고 있으며, 2019년에는 체류 외국인이 전체 인구의 4.9%를 차지하여 다문화 사회에 다다랐다. 결혼이민자는 매년 꾸준히 증가하고 있고 한국인 남성과 결혼하는 이주 외국인 여성이 대부분이며, 그중 베트남 여성의 비율이 가장 높다. 따라서 본 연구는 베트남 이주여성을 대상으로 두피ㆍ두발 관리에 대한 인식도와 선호도에 따른 관리 행동에 대해 알아보고자 한다. 연구방법 본 조사는 2020년 6월 10일 ~ 6월 21일까지 한국에 거주하는 베트남 이주여성을 대상으로 345부의 설문지가 배포되었고, 285명의 자료를 최종 분석에 사용하였다. 자료 분석을 위한 통계프로그램은 SPSS 21.0을 사용하였다. 문항의 신뢰성 검증을 위해 Cronbach's a를 실시하였으며, 그 외 연구목적에 맞춰 빈도분석, 카이스케어 검정(X²), 탐색적 요인분석, 독립표본 T-test 등을 실시하였다. 한국 거주 베트남 이주여성의 두피ㆍ두발관리 행동의 차이를 알아보기 위해 요인분석 결과에서 나타난 2개의 차원을 가지고 독립표본 T-test를 실시하였다. 연구결과 베트남 이주여성의 두피ㆍ두발 관리 인식 및 선호도의 차이를 알아본 결과 두피ㆍ두발 관리 인식도와 관심도는 미혼 여성과 기혼 여성의 차이가 나지 않았으나, 두피ㆍ두발 관리 선호도에서는 미혼 여성보다 기혼 여성이 관심도가 더 높은 것으로 나타났다. 베트남 이주 여성의 결혼 유무에 따른 두피ㆍ두발 행동의 차이를 알아본 결과 두피ㆍ두발관리 방법의 경우 미혼과 기혼의 집단 간의 차이가 없었으나, 두피ㆍ두발관리 태도의 경우 미혼과 기혼 집단 간 유의한 차이가 있는 것으로 나타났다. 결론 뷰티산업의 새로운 구성원인 베트남 이주여성의 두피두발 선호제품과 관리방법에 대한 기초자료를 제공하고, 헤어미용 시장의 다각적 마케팅 자료로 활용되기를 기대한다. Background Since the 1980s, foreigners and multicultural families in Korean society have continuously increased, and in 2019, foreign residents accounted for 4.9% of the total population, reaching a multicultural society. Marriage immigrants are increasing steadily every year, and most of them are foreign migrant women who marry Korean men, of which Vietnamese women have the highest proportion. Therefore, this study aims to find out about the perceptions and preferences for managing scalp and hair for Vietnamese migrant women. Methods This study has distributed 345 questionnaires to Vietnamese migrant women residing in Korea from June 10 to 21, 2020. After removing outliers, 285 responses were selected for the final analysis. SPSS 21.0 has been set for the statistical program for the data analysis. To verify the reliability of the questionnaire, Cronbach's a was conducted. Also to fulfill the requirement of the study, frequency analysis, Chi-Square test(X²), exploratory factor analysis, and T-test of independent samples were conducted. To examine the sub-dimensions of Vietnamese women residing in Korea's scalp and hair management perception and interest a factor analysis has been conducted Result The awareness and preference of scalp and hair treatment of Vietnamese female derived the result of 'Scalp and Hair Care Awareness' and 'Scalp and Hair Care Preference', 'Scalp and Hair Care Interest'. Study results show that the sub-dimensions of scalp and hair treatment behaviors by the marital status of migrant women were derived to 'scalp and hair care attitude' and 'scalp and hair care methods'. Statistics show that marital status did not influence the behavior of scalp and hair treatment method awareness and interest. However, there were significant differences between the two groups on the attitude of scalp and hair treatment. Conclusion It is expected to provide basic data on the preferred scalp hair products and management methods of Vietnamese migrant women, a new member of the beauty industry, and to be used as various marketing materials for the hair beauty market.