기후변화를 고려한 해안대수층의 염분 침투 길이 분석

이현중(Lee, Hyun Jung),박형준(Park, Hyung Jun),정찬진(Jeong, Chan Jin),이승오(Lee, Seung Oh) 대한토목학회 2023 대한토목학회 학술대회 Vol.2023 No.10

Thymol과 Carvacrol 유도체들의 합성과 식물병원균에 대한 항균활성

최원식(Won-Sik Choi),정찬진(Chan-Jin Jung),장도연(Do-Yun Jang),차경민(Kyoung-Min Cha),엄대용(Dae-Yong Um),김태준(Tae-Jun Kim),정봉진(Bong-Jin Jung) 한국농약과학회 2006 농약과학회지 Vol.10 No.4

韓國 衣類學 硏究의 現況과 再照明 : 1959∼1990

鄭燦辰,朴信貞,黃善珍 한국의류학회 1991 한국의류학회지 Vol.15 No.1

Clothing and Textiles was introduced in the 1950s to Korea and has been developed. At this moment, it seems to be valuable to identify state of art of researches in clothing and textiles field. The purpose of the study was to investigate trends of subject-matter emphasis in clothing and textiles. The data were included clothing and textiles related research articles published in three professional journals from 1959 through 1990 and condensed at 5 year intervals. The identified 620 articles with clothing and textiles subject-matter emphasis were categorized in six areas: clothing construction, textiles, history of costume, design and aesthetics, sociopsychological aspect of clothing, and fashion merchandising. The results were as follows: 1. Since 1959, there has been a significant growth in terms of the number of research as well as in quality of research particulary considering the short history of the field. 2. The number of each area research was ranked as follows: 1) textiles (217) 2) history of costume (173) 3) socio-sychological aspect of clothing (88) 4) clothing construction (79) 5) fashion merchandising (34) 6) design and aesthetics (22) and others (7) 3. In the area of textiles, the most dominant area was clothing management (102 out of 217) and clothing hygenics research was getting increased from the late of 1980 through journal of the Korean Society of Clothing and Textiles. 4. In the area of history of costume, most of the research have been published through Journal of Korean Costume Society. History of korean costume was the most dominant area (120 out of 173) and history of eastern costume area was getting increased from the late of 1980s. 5. In the area of socio-psychological clothing, the research was accelated in the beginning of 1980s through Journal of the Korean Society of Clothing and Textiles, while the research was decreased a little in the late of 1980s. 6. In the area of clothing construction, it was revealed its decrease the percentage of total number of research and most of them were published through journal of Korean Home Economics. 7. In the area of fashion merchandising, there has been continuous increase in the number of research from the late of 1970s to 1990, present. For the future direction, implications for interdisciplinary and ecological approach were suggested.

패션 브랜드확장 전략에 관한 연구

정찬진,정명선 全南大學校家政科學硏究所 1993 生活科學硏究 Vol.3 No.-

In the field of uncertain and risky fashion business, there has been an increased attention on brand marketing strategy. At this time, brand extension is an obious strategy for firm's growth. Brand extension strategy involves a company use of an established brand name of a product to enter new product categories. The use of established brand name can substantially reduce introdutory market expense and enhance prospects of success by helping gain retailers and consumer acceptance. The purposes of this study are to incoporate previous research findings into a framework for brand extensions and to suggest directions for future research on brand extension in the area of fashion marketing. From previous researches, two main factors are identified in the framework for brand extensions. First, it appears similarity or perceived fit between original and extended product categories based on categorization theory. Generally, brand extensions are successful when consumers perceive a high degree of similarity or perceived fit between original and extended product categories. Second, a set of factor on determining the effects of brand extension is identified; Characteristics of the original brand, consumer's characteristics and product knowledge and characteristics of extension product market. Five directions for future researches in the area of fashion marketing are suggested as follows. 1. Researches on brand extensions will be applicable to the fasion marketplace because fashion products or classes can be categorized in terms of a product companion or a complementary product. 2. It will examine how to improve similarity or perceived fit between original and extended product category for efficiency of fashion brand extension strategy. 3. It will explore brand extension strategy in the case of that the original brand is less established to consumers in the face of changeable fashion market. 4. It is expected to compare brand extension with multi-brand strategy which is commonly capitalized in the Korean fashion marketplace in the light of marketing effects. 5. In the research on product evaluation or evaluative criteria, fashion brand image will be paid attention as an information cue based on categorization theory.

유통시장 개방에 따른 패션 유통업의 현황과 대응방안에 관한 연구

정찬진,황선진 한국의류학회 1993 한국의류학회지 Vol.17 No.2

The channel of distribution exists for the purpose of moving product from the manufactuerer to the final consumer. In order to satisfy consumer needs, channels provide for the those products to arrive at the right place, at the right time and in the quantity, quality and price desired. Currently, there has been an emerging interest in the improvement of distribution system in many areas of industries and Korean government because of a market liberalizatiion begun at 1989 and still has processed step by step. In the wave of market liberalization, an understanding of the channel of distribution and structure would be very crucial when developing the opportunities of competitive advantages in Korean apparel industry. The purposes of this study were to investigate the determinants of the distribution channel and to identify how to respond to the market liberalization for developing the possible future strategies in the apparel industry. Data for this study were obtained from interviews with managers in apparel company in addition to a questionnaire mailed to over 106 middle management position of apparel company. Data were analyzed by using descriptive statistics. The results of this study were summarized as follows; 1. In the distribution channel of the apparel industry, a vertical marketing system, comprising producer, apparel company, retailer, prevailed without intermediaries such as wholesalers or vendors. Especially, the apparel company controlled marketing channel members. This type of system may reflect added product cost and may be not advantageous to retailers and consumers because most apparel companies are responsible for its own transfortation, storage and stocks after season. 2. In the view of market liberalization, most apparrel companies showed double-edged viewpoints. In terms of positive aspect, it would give stimulus to broaden variety of fashion merchandise and to improve product quality of fashion merchanise which were the most disadvantageous factors in competing with oversea's brands. In terms of negative aspect, it would bring the bankruptcy of small or medium sized apparel firms and the foreign products' penetration in domestic market. From this study, severel recommedations were suggested forward to improve the present condition in apparel industry. They included eliminating the power of apparel company and reinforcing middlemen for more efficient distribution system and for satisfying consumer needs in rapidly changing environment. Also it included government supports, reinforcement of information system, improvement in channel structure, and career development program in conjunction with apparel companies and academic society for improving scientific management and future potential strategies in Korean apparal industry.

의류 중의 미생물에 대한 소비자의 지식과 세탁습관 실태조사 분석

최해운,정찬진,박명자 服飾文化學會 2002 服飾文化硏究 Vol.10 No.6

Microorganisms living in clothing cause damage to fabric as well as unhygienic conditions with unpleasant odor for wearers. Removal or growth of microorganisms are affected by the conditions during washing and storage. The purpose of this research was to study the consumer's knowledge and habits in laundering with respect to microorganisms in clothing. For survey method, questionnaires were administered to 580 housewives, age of 20~60s living in Seoul. Employing 479 respondents, the data were analyzed by using deseriptive statistics. The results are as follows; The level of knowledge about microorganisms of clothing was high in general, but wasn't expert level. Many people had experienced damages of textiles, clothing and unpleasant odor due to microorganisms. Fabric softeners and bleaches were rarely used for disinfection but usually used for antistatic. whitening or removal of stains. There was no relationship between laundering habits the knowledge of microorganism, and experience of clothing damage by microorganism

의복의 유행 스타일 수용과 선택기준 및 유행 정보원의 활용과의 관계연구

김옥진,정찬진 한국의류학회 1988 한국의류학회지 Vol.12 No.3

The purpose of this study was to investigate the relationships between fashion style adoption and consumers' demographic characteristics, selection criteria and use of fashion information sources respectively and find out how their concerned variables influenced high fashion style adoption. For this study, the questionnaire was administered to a sample of 554 female adults in Kwangju. Frequency distribution, Mean, Pearson's Correlation, Analysis of variance and Path Analysis were used for the statistical analysis. The results obtained were as followers. 1) Level of fashion style adoption showed a normal distribution like a wave. 2) Consumer's demographic characteristics variables, such as age, educational level and income significantly asseciated with fashion style adoption. Younger consumers adopted the high fashion style than more aged consumers. while consumers in higher educational and income level adopted high fashion style than consumers in lower. 3) Among individuality, conformity, practicality and economy in selection criterias, only individualty and practicality associated with fastion style adoption in clothing purchase. In the case of the high fashion style adoption, purchasing with individuality was increased, while purchasing with practicality was decreased. 4) The use of marketer dominated sources in fashion information sources significantlyassociated with fashion style adoption. In the case of high fashion style adoption, the use of marketer dominated and neutral information sources was higher. 5) The use of marketer dominated information sources had a main effect on high fashion style adoption in clothing purchase. Especially in the group composed. of college students and occupational women, individuality and praticality as selection criterias came to be important effects. While in the group composed of housewives and non-occupational single womem, age, educational level and income came to be important effects.