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Z세대의 뉴스 소비 행태 분석 연구 - 서비스 디자인 방법론을 활용하여
임정민(Jeong-Min Lim),전우정(Woo-Jeong Chon) 한국디지털콘텐츠학회 2021 한국디지털콘텐츠학회논문지 Vol.22 No.12
Recently, news has undergone changes in various media due to the development of information and communication technologies such as the Internet and mobile, and news consumption behavior is also changing accordingly. Unlike other generations, changes in news consumption behavior according to these changes in news media are more pronounced to Generation Z with a growth background grown using digital media. Therefore, this study analyzed the news consumption behavior of Generation Z in depth through service design methodology and process. As complaints, the authors identified news content that reduced credibility, the inconvenience of newsletter delivery, and interactions that prevented focus on the news. As requirements, a fun factor through the method of news branding, in-depth news content, and positive interaction between news users was derived.
Z세대 대학생의 긍정적인 자아정체감 형성을 위한 모바일앱 서비스 제안
이하랑(Ha-Rang Lee),전우정(Woo-Jeong Chon) 한국디지털콘텐츠학회 2022 한국디지털콘텐츠학회논문지 Vol.23 No.5
This study proposed service from the perspective of a user through literature review and user research using a service design tool for mobile app service that helps form self-identity university students in Generation Z. Through user research, it was found that Generation Z subjects positively accept the self-identity search and want to explore in various ways and that they want to be influenced by self-identity through relationships. Reflecting this, the concepts such as Colorful, Customizing, Solidarity, and Virtuous Cycle were set, and the service area was divided into self-exploration and community and the flow of service Blueprinted. After that, the core functions of the mobile app service were derived, and the final design for the main functions was proposed after the design of the Information Architecture (I.A.). This study planned a mobile app service to form their sense of self-identity in consideration of the characteristics of Generation Z, which is digital native, and this is meaningful in that it derived core functions based on user experience and proposed services.
지속 가능한 월경 경험을 위한 모바일 어플리케이션 서비스 제안
박민주(Min-Ju Park),전우정(Woo-Jeong Chon) 한국디지털콘텐츠학회 2022 한국디지털콘텐츠학회논문지 Vol.23 No.10
This study proposed a mobile application service that reduces the use of disposable menstrual products and helps consumption of eco-friendly menstrual products for sustainable menstruation. This study identified the overall status of women’s perception of eco-friendly menstrual products through literature research and conducted contextual interviews with women in their 20s using service design tools. Through the interview, insights were derived for five service concepts. After that, by applying Personas and User Journey Maps to focus on each health and environmental issue, a total of four functions were presented. This study is meaningful in that it proposed a service that would lead to a change in perception by providing positive experiences to women with a negative perception of eco-friendly menstrual products.
Z세대 메타버스 사용자의 아바타 커스터마이징 경험 연구
박민주(Min-Ju Park),전우정(Woo Jeong Chon) 한국디지털콘텐츠학회 2024 한국디지털콘텐츠학회논문지 Vol.25 No.4
This study utilized a mixed-methods approach to analyze the context of avatar experiences among Generation Z metaverse users, with a focus on attitudes towards appearance. First, a quantitative study was conducted to validate how attitude factors towards appearance influence metaverse immersion and continued usage intention through avatar identification and avatar customization variables. To explore aspects that are not captured in quantitative research, qualitative research employing grounded theory methodology was conducted among Generation Z metaverse users. As a result of this study, four types of behavior related to Generation Z avatar customization were identified: “Self-identification Type”, “Popular Admire Type”, “Extreme Expression Type”, and “Personality Differentiation Type”. This study aims to uncover the motivations and trends in avatar customization among metaverse users, thereby providing valuable insights for the development of Metaverse avatar content services.