베트남의 투자환경(投資環境)과 외국인투자법(外國人投資法)에 관한 소고(小考)

전외술 ( Oi Sul Jeon ) 慶熙大學校 社會科學硏究院 1996 社會科學硏究 Vol.22 No.-

관리자와 종업원간의 전반적 신뢰가 마케팅성과에 미치는 영향에 관한 연구

전외술 ( Oi Sul Jeon ),박성규 ( Sung Kyu Park ) 한국생산성학회 2005 生産性論集 Vol.19 No.2

베트남 노동환경의 변화에 따른 우리기업의 대응진출전략에 관한 연구

전외술 ( Oi Sul Jeon ) 한국생산성학회 2010 生産性論集 Vol.24 No.1

After Vietnam took the Doi Moi measure in 1986, it has had an active effect on the economic growth and in consequence there has been a high degree of growth. Nowadays, with the recent WTO accession and American PNTR qualification endowment, it is expected that there is more active foreign direct investment because of the quick economic growth. Nowadays, our corporations have confronted the dynamic environment changes which they haven`t experienced until now. It has started from the technical innovation, and experienced the development of high-tech, and soft, globalization which may be called the change of environment. These changes of environment have required our corporations` paradigm shift, ie. the change of corporations` conduct pattern and strategic development. It is necessary that our corporations confront the change of industry environment of entry countries, and settle the suitable strategy in the field actively. Before 2006, there were only one labor law. Until 2006, the law of social insurance, the law of professional training, have been made, and the labor market, the labor-management relations, and relative strategies have met the elementary standard. However, it is necessary that we should know about the labor problems of Vietnam, and their differences with our country. The Vietnam government had determined its intention that is to supply the most excellent labor power, minimize the conflict between labor and management, keep the balance of city and countryside. It is necessary for our corporations to set the international strategy of social responsibility, and local strategy of human resource management in order to change it from crisis to chance.

지각된 위험이 정보탐색에 미치는 영향에 관한 연구

전외술 ( Oi Sul Jeon ),박성규 ( Sung Kyu Park ) 국제지역학회 2004 국제지역연구 Vol.8 No.2

온라인쇼핑몰에 있어 서비스품질이 구매의도에 미치는 영향에 관한 연구

전외술 ( Oi Sul Jeon ) 慶熙大學校 社會科學硏究院 2008 社會科學硏究 Vol.34 No.2

본 연구는 인터넷 쇼핑몰의 서비스 품질차원이 고객만족과 충성도에 영향을 미치는 관계에 대한 실증연구를 통해 인터넷 쇼핑몰에서 가장 중요하게 여겨지는 서비스 품질의 차원이 무엇인지를 파악하고 고객만족이 충성도에, 고객만족과 충성도가 구매의도에 영향을 미치는 관계를 규명하였다. 그 결과, 서비스품질차원은 고객만족과 충성도에 영향을 미쳤지만 공감성은 기각되었다. 고객만족이 충성도에 미치는 영향, 고객만족이 구매 의도에 미치는 영향 그리고 충성도와 구매의도에 미치는 영향은 모두 채택되었다. 본 연구의 연구결과를 통해 인터넷 쇼핑몰 운영업체에 대한 시사점을 제공하였는데, 이를 통해 고객만족과 고객의 충성도를 높일 수 있는 인터넷 쇼핑몰을 구축하고 운영하여야 할 것이다. The purpose of this study is theoretically to identify the importance of service quality dimensions, and empirically to testa research model that attempts to explain how customer's perceptions of service quality dimensions influence the customer purchase intention. Results of this study show that; (1) four dimensions of service quality(tangibles, reliability, responsiveness, empathy except assurance) have positive relationships with customer satisfaction and customer loyalty, (2) customer satisfaction have positive relationships with customer loyalty, (3) customer satisfaction and customer loyalty have positive relationships with purchase intention. Results of this research would provided the implications to the shopping mall's firms and must construct and operate internet shopping mall to enhance a customer satisfaction and loyalty of customer.

브랜드경험, 브랜드친숙성, 브랜드신뢰 및 브랜드만족이 브랜드애착과 구매의도에 미치는 영향 -명품브랜드를 중심으로-

전외술 ( Oi Sul Jeon ),박성규 ( Sung Kyu Park ) 한국유통물류정책학회 2021 유통물류연구 Vol.8 No.4

본 연구의 목적은 명품시장의 매출액과 명품브랜드에 대한 애착정도가 높은 점을 고려하여 명품브랜드 고객을 대상으로 브랜드경험, 브랜드친숙성, 브랜드신뢰, 브랜드만족, 브랜드애착 및 브랜드 구매의도 간의 관계를 검증하고자 하는 것이다. 자료 수집은 명품 브랜드를 구매한 고객들을 대상으로 하여 직접대면을 통해 설문지를 수집하였다. 본 조사에 앞서 구매 고객을 대상으로 사전조사를 실시하여 설문지를 보완, 수정하여 사용하였다. 설문지는 385부를 최종분석에 이용하였다. 그리고 기초분석으로 신뢰도와 확인요인분석을 실시하였으며, AMOS를 통해 가설을 검증하였다. 본 연구의 결과, 브랜드경험, 브랜드친숙성, 브랜드신뢰 및 브랜드만족은 브랜드애착에 정의 영향을, 그리고 브랜드애착은 브랜드 구매의도에 정의 영향을 미치는 것으로 나타났다. 마지막으로 본 연구는 이런 조사결과를 바탕으로 이론적 및 실무적 시사점을, 그리고 한계점에 따른 미래 연구방향을 제시하였다. The purpose of this study is to investigate the effects of brand experience, brand familiarity, brand trust and brand satisfaction on brand attachment to enhance brand purchasing intention. The data of this study were gathered from 385 luxury brand customers by survey method. Statistical analyses, particularly descriptive analysis as well as exploratory factor analysis, were conducted using SPSS, after which confirmatory factor analysis and structural equation modeling were run by using AMOS. This study found that brand experience, brand familiarity, brand trust and brand satisfaction have direct effects on brand attachment, which leads to affect brand purchasing intention. Finally, this study suggests the implications of these findings, and also offers directions for future research.

한국창업시장의 중국진출에 있어 필요한 중국문화 이해

전외술(Jeon Oi Sul),정성아(Jung Seong A) 한국창업학회 2015 한국창업학회지 Vol.10 No.2

From 1980’s to 1990’s, with the further development of the reform and opening-up of China, the enterprise culture was introduced into Chinese enterprises as a mode of management in enter of foreign countries. China has already emerged as not the “world factory” of the “world market”, and it shows that there is fierce competition between the growth of Chinese enterprises , does mean that countries inside and outside the enterprise. In the Chinese market it is needed in order to understand the socio-cultural . This article Korea companies would like to search for a Chinese culture that must be understood as advancing in China. This paper relating to the relationship between culture and management, mainly describes the characteristics of Chinese culture as well as relationship between culture and management.

중국 온라인시장 현황 연구

전외술(Jeon, Oi Sul),정성아(Jung, Seong A) 한국창업학회 2017 한국창업학회지 Vol.12 No.1

The fast development of the Internet drives new vigor and opportunities to the world’s economy, especially, with the development of the new commercial technology and network technology, the Internet technology application has achieved the unprecedented progress. The network is not only a latent big market, but also a new commercial carrier with huge potential. In the network economy age, the commodity retail has a new way network marketing. Shopping on-line also becomes one fashion which the consumers now pursuing. The investigation demonstrates that the consumers shopping on line every year are growing steadily; the growing interests of users to the network shopping mean that in the future several years, China will be cultivating a huge expense market of electronic commerce. This paper about benefit segmentation of network market was discussed as follows: firstly the development of the research in the field was explained in and abroad, including several important methods and the traits and defaults of the method application in research reports; Secondly, we outlined the benefit segmentation for network marketing.

부산항만의 경쟁우위원천에 관한 연구

전외술 ( Oi Sul Jeon ) 한국유통정보학회 2007 유통정보학회지 Vol.10 No.1

중국인터넷쇼핑몰 이용고객의 점포이미지 속성이 지각된 위험과 애고의도에 미치는 영향 : 제품유형의 조절효과

전외술 ( Oi Sul Jeon ),박성규 ( Sung Kyu Park ) 慶熙大學校 社會科學硏究院 2009 社會科學硏究 Vol.35 No.1

본 연구는 중국의 온라인 쇼핑몰에서 소비자 애고의도의 선행요인에 대한 영향을 파악하고자 한다. 기존문헌을 검토를 통해 선행변수를 도출하였다. 즉 점포이미지(상품 속성, 서비스 속성 및 쇼핑분위기 속성), 소비자 지각된 위험, 제품유형(탐색재와 경험재) 등이다. 본 연구는 연구모델을 검증하기 위해 중국의 인터넷 쇼핑몰을 구매한 경험이 있는 중국 대학생 표본 368명으로부터 서베이를 통해 자료를 수집하였다. 변수의 척도 정제를 위해 신뢰도, 탐색적 요인분석 및 확인요인분석을 행했다. 그리고 연구가설을 검증하기 AMOS 프로그램을 이용하여 분석하였다. 연구결과는 호의적인 온라인 점포이미지 속성은 지각된 위험에 부의 영향을 미쳤고, 애고의도에는 정의 영향을 미쳤다. 그리고 지각된 위험은 애고의도에 부적으로 영향을 미쳤으며, 지각된 위험과 애고의도 간의 관계에서 제품유형이 조절역할을 하는 것으로 나타났다. This study tests the influence of antecedent factors of consumer patronage intentions for Internet retail stores. The study draws the antecedent factors from the extant literature, which store image attributes(merchandise, services and shopping atmosphere attributes), consumer perceived risk, product classes(search goods and experience goods). Data from a survey of 368 customers(undergraduate students) of Chinese Internet Shopping malls were used to test the research model. Confirmatory factor analysis was conducted to test the validity of the measurement model, and the structural model also was analyzed to examine the associations hypothesized in the research model. This study uses AMOS program to investigate the research model. Results in this paper indicate that a favorable online store image attributes negatively influence perceived risk and positively affect patronage intention, and perceived risk negatively influences patronage intention. Finally, this study suggests the implications of these findings and offer directions for future research.